If marketing feels like shouting into the void, this episode will shift something.

Helen explains how she uses content to build real momentum - without churning out posts for the sake of it. We talk about her "energy stacking" approach, why podcasting plays a key role in her strategy, and how she reuses her best ideas instead of always starting from scratch.

It’s not about going viral. It’s about being consistent in a way that actually works for you. Expect honest reflections, practical tips, and a few solid reminders that you’re probably doing better than you think.

Here are the Highlights:

Consultative Approach and Trust in Paid Traffic (43:47 )

Organic vs. Paid Traffic Integration (43:58 )

Self-Liquidating Offers and Strategic Planning (44:09 )

Long-Term Thinking and Relationship Building (44:50 )

Balancing Short-Term and Long-Term Goals (45:02 )

The Role of Data and Metrics in Paid Traffic (45:15 )

Building a Robust Marketing Machine (45:30 )

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