Passive income. Two words that get thrown around a lot, usually with a side of “make money while you sleep” and a cocktail of false promises. In this episode, I unpack what passive income really looks like for online business owners and why it’s more about systems, product alignment, and seamless customer experience than magical Stripe notifications.

I’m sharing the real story behind my £19 offer that actually sells while I’m off doing other things, and the truth about memberships, group programmes, and mini-courses. If you’ve been wondering how to make money without being constantly “on,” this one’s for you.

Here are the Highlights:

Exploring Different Income Streams (2:40 )

Challenges of Memberships and Group Programs (6:33 )

Marketing and Promotion Strategies (11:42 )

Building a Product Stack (12:23 )

Customer Experience and Friction Points (12:38 )

The Role of Consistency and Promotion (29:00 )

Responsibility and Impact (29:23 )

Encouraging Audience Interaction (36:37 )

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