One way to get serious with your business is to get cozy with your metrics. The only problem is that metrics are based on data, and data has been known to inspire this response – “Data?! GROSS.” 

Instant turnoff…maybe…but also…the closest thing to your business’ crystal ball. 

In this episode, Steve Corney joins me to break down the difference between external and internal metrics and how they each reveal different aspects of your business’ performance. In the wrap up, we review key data points you can zero in on to make simple yet effective tweaks to your course curriculum or programs to radically improve completion rates. 

(Because – and we say this with love in our hearts – if nobody’s finishing your stuff, what are you even charging for?)

Quick overview of what we cover:

• What we’re talking about when we say “Bums on Seats” metrics vs. “Keeping Bums on Seats For as Long as Possible” metrics
• The Metrics Goggles you’re probably wearing that make external metrics look good from afar (when they’re really ‘far from good’)
• The tell tale signs within your program that point to whether someone will have success with your methods/using your knowledge
• Why the ‘Industry Standard’s’ 3% completion rate for self-directed learning courses is laugh-(so we don’t cry)-able 
• How to detour around the “Cliff Moment” where people totally disappear from your curriculum/course
• Why automating triggered follow-ups for those who fall off is actually one of the best ways to stay personal…and recapture engagement
• The ‘Advanced Sorcery’ available to customize one curriculum to work for many (i.e. your novice —> advanced knowledge clients)
• Why it’s sooo worth it to look beyond the WORK of making improvements…and see it for the OPPORTUNITY to do something cool for your clients that it really is

CHECK OUT STEVE + ADRIANE'S JOINT PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us on Instagram: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
• Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency