The Executive Sessions: Peter Van Aartrijk, Senior Vice President At Aartrijk
Description
How do you build a 26-year career around storytelling, culture, and servant leadership while staying relevant through every wave of change?
Jason Cass sits down with Peter Van Aartrijk, Senior Vice President at Aartrijk, for an Executive Session recorded live at Applied Net in Las Vegas. From his early years as a journalist to building a respected insurance branding firm, Peter shares the mentors, moments, and lessons that shaped his leadership. Together, Jason and Peter explore the evolution of insurance communication, the meaning of servant leadership, and how authenticity keeps brands relevant through decades of change.
Key Topics:
Mentorship and lessons that shaped a lifetime in communication
Building Aartrijk and defining leadership through service
The human side of executives and agency culture
Staying creative and relevant through 26 years of change
The written word and the craft of storytelling in modern marketing
Navigating technology, branding, and the pace of transformation
AI’s role in communication, authenticity, and content creation
Mindset shifts from hard work to meaningful impact
Purpose, humility, and human connection in leadership
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Produced by PodSquad.fm
United States
