The Future of Marketing part 2 of 2
In this episode, host J. Walker Smith continues his discussion with Kantar partner Kate Price about the things that marketers must do to adapt and prepare for the future, including new ways of learning (sprints), new ways of planning (SAFe), and new ways of managing (generalists not specialists).
- Kate Price: Marketing Capability in the new Decade - LinkedIn
- Jerry Useem: At Work, Expertise is Falling Out of Favor - The Atlantic
- Tyler Cowen: Range: Why Generalists Triumph in a Specialized World - Marginal Revolution
- J. Walker Smith, @jwalkersmith