In today’s episode, Jim welcomes John Dwyer (JD), founder of the Institute of Wow, for a dynamic and entertaining conversation packed with real-world marketing wisdom and a few cheeky stories along the way.

Jim and John dive deep into the world of direct response marketing, sharing how classic principles from marketing legends like Claude Hopkins are still at the heart of successful campaigns, even as platforms and technologies evolve.

With stories of behind-the-scenes secrets of incentive-based promotions, you’ll hear how the best marketers have relied on hooks, storytelling, and creativity for decades.

John brings his flair, offering actionable insights for small business owners, sharing real-life examples of sales promotions, database-building strategies, and the power of “Happy Meal toy” incentives.

Plus, hear how he’s adapted big-brand tactics for local businesses—and why collecting customer data remains a game-changer in today’s hyper-digital economy.

Whether you’re a digital marketer, entrepreneur, or just marketing-curious, this episode is full of laughter, candid life lessons, and loads of practical tips you can use to “wow” your customers and scale your business.

Grab your notepad, and get ready for a candid, story-filled episode that’ll challenge your assumptions and spark your next big idea.

• YouTube - The Institute of Wow
• Facebook - The Institute of Wow
• JD as a Podcast Guest
• Institute of Wow

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