Is your lead gen strategy costing you more than it’s making? 

Johnder Perez teams up with marketing consultant David Jenkins to unpack what really works (and what doesn’t) in real estate lead generation. 

David shares insider knowledge on defining your audience, setting realistic expectations, building the right systems, and using follow-ups that actually convert. 

Whether you're just starting out or looking to fine-tune your digital marketing, this episode offers practical steps to help you turn cold leads into real commissions.

It's not about chasing magic bullets — it's about building consistent systems that work.

Listen For:

1:21 Meet the Lead Gen Whisperer: Who is David Jenkins?

4:39 The Power of Personas: Building Your Ideal Customer Profile

8:12 What’s a Lead Really Worth? The ROI Breakdown Agents Miss

12:50 Speed to Lead: Why 5 Minutes Can Make or Break the Deal

18:48 Struggling Agents: Here’s Where You Should Really Focus

Guest: David Jenkins, Founder, Jenkins Growth Lab

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