Welcome back to MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass dives deep into the fascinating world of storytelling and persuasive copywriting with acclaimed guest David Garfinkel—author, copywriting coach, and the brains behind the bestselling "Breakthrough Copywriting."

Stories are everywhere: in our minds, on our screens, and woven through every advertisement we see. But what makes stories so effective in capturing attention and driving business success? David shares his decades of experience in journalism, copywriting, and screenwriting to reveal why stories are more than just entertainment—they’re a powerful marketing tool that can forge emotional connections, build trust, and inspire action.

Jennifer and David break down the art of using stories at every stage of the customer journey, discuss the difference between facts that tell and stories that sell, and share real-life examples—including how David’s copy generated over $40 million for a single client. You’ll also discover practical tips on structuring your own persuasive stories, the importance of tying each story to your marketing goals, and why even quick, micro-stories can make your audience remember your message.

Whether you’re a business owner, marketer, or just love a good story, this episode is packed with insights you can use to make your marketing more effective and memorable. Grab your headphones and get ready to unlock the secrets of storytelling for business success!

About my guest: David Garfinkel has helped copywriters and businesses in more than 100 industries increase profits. David's book, "Breakthrough Copywriting" is a #1 Bestseller on Amazon. Way back in 2004, David created and published the first widely used set of Copywriting Templates. Since 1993, sales letters that David has written brought in as much as $40 million to one business.

Connect with David on LinkedIn and on the web at https://www.garfinkelcoaching.com/. Don't forget to check out David's book "The Persuasion Story Code" to learn even more!

Keywords: storytelling, copywriting, persuasive marketing, customer journey, business stories, origin story, persuasion stories, advertising, emotional connection, marketing strategy, sales letters, copywriting templates, persuasive copy, customer engagement, social proof, hero's journey, facts vs stories, brand credibility, rapport building, micro stories, direct mail, call to action, client success stories, emotional marketing, business communication, audience connection, storytelling in business, copywriting coaching, marketing offers, business growth