DiscoverChiroX: Business Growth for ChiropractorsThe Real Reason Your Chiro Practice Is Falling Behind (It's How You Use AI)
The Real Reason Your Chiro Practice Is Falling Behind (It's How You Use AI)

The Real Reason Your Chiro Practice Is Falling Behind (It's How You Use AI)

Update: 2025-07-07
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The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients⁠⁠⁠


⁠⁠⁠Discover your chiropractic business growth score⁠⁠⁠


In this episode, we explore the existential threat of not leveraging AI in practice, the importance of proper AI integration, and its role as an augmentation tool rather than a license to be lazy.


Dr. Woolner shares a four-step blueprint for using AI in chiropractic practice, covering brand identity, content creation, patient acquisition, and developing a high-ticket offer.


He also discusses marketing strategies, the balance between direct response and branding, and the future of search with AI.


Additionally, we touch on his projects: Simplified Functional Medicine and Applied Functional Neurology, which offer streamlined solutions for functional medicine and brain health.


Whether you're looking to future-proof your practice or create substantial growth, this episode is packed with invaluable insights.


00:00 The Existential Threat of Ignoring AI

00:31 Introduction to the Four-Step AI Blueprint

00:59 Understanding the Right Approach to AI

05:00 Leveraging AI as a Consultant

05:33 The Tsunami Analogy and AI's Potential

09:36 The Four-Part Framework for AI in Practice

21:10 Creating High Ticket Services

27:28 Shifting Paradigms in High-Ticket Offers

29:01 Creating Branded Solutions for Higher Value

33:26 Understanding Patient Needs for Better Outcomes

38:30 Effective Marketing Strategies for Practitioners

40:02 The Future of Marketing: AI and Branding

43:12 Combining Direct Response and Branding

46:42 Leveraging Content for Relevance and Value

51:14 Intentionality in Marketing and Branding

54:23 Conclusion and Resources


⁠ChiroX Marketing Edge Newsletter⁠⁠


Dr. Woolner's Instagram


Simplified Functional Medicine

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The Real Reason Your Chiro Practice Is Falling Behind (It's How You Use AI)

The Real Reason Your Chiro Practice Is Falling Behind (It's How You Use AI)

Corey Hiben