If you want a better way to understand how you're generating leads and converting sales – so you can do more of both – this is the episode for you. We're going deep into full funnel metrics, from initial lead capture all the way through the sales conversion through ads, control variables, audience understanding, and the art of interpreting data.

Quick overview of what we cover:

• What a  "detonation point" is and why it matters for your funnel
• Understanding your lurkers, your social butterflies, and your unicorns as you create content
• Which parts of your sales and marketing you have more control over
• Knowing how to compare metrics between a cold audience, warm audience, and an ads audience – and how to use that data to scale
• Why it was a red flag for me to see my conversion rates were really high in my last launch
• The difference between friction and volume in your marketing and sales and how to identify which you want
• Why the metrics in your middle of funnel around time to nurture someone before they convert are the real gold
• Why it's important to develop excellence around sales and marketing tasks 
• For anyone who might be a bit more woo or is data averse: why I believe data is a subset of mindset and how intuitive data matters too

CHECK OUT STEVE + ADRIANE'S JOINT PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us on Instagram: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
• Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Book a call to work with Soulpreneur to grow your business

CONNECT WITH STEVE: 

• Follow Steve: @steve_corney
• Connect on LinkedIn: @thisisstevecorney