Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey — where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey — and maybe crack a joke or two along the way.

This week, Konrad chats with Melissa Catelli, Head of Content at AECOM, about how they’re using client insights to shape their successful AFFU content strategy – and why ‘thought leadership as a service’ is the future of B2B marketing.

In this episode, you’ll discover:

• How to transform client listening into content gold
  

• Why good content is all about value over volume (no shouting necessary)
  

• How to perfect cross-selling, upselling, and retention (even with a lean-but-keen marketing team)
  

• A peek behind the ‘hat ‘do more with less’ curtain within global organisations
  

• How AI has evolved into a stellar sparring partner for human-led thought leadership
  

Tune in to get real insights, expert strategies, and insider tips that bewitch, beguile, and bowl over your audience… and most importantly, make them come back for more.