Welcome back, everyone! It's episode 47 of the podcast, powered by Digital Ignite, broadcasting from the beautiful downtown Charleston. The music you’re hearing is from our good friends, Wilmont. These guys are killing it on the local scene, and if you like what you hear, check out their Spotify and socials below.

TikTok vs. U.S. Government Update: Let's dive right into the big news—TikTok is still fighting to avoid a U.S. ban. The app is battling in court over a law that requires it to sell off its U.S. operations or face a shutdown by January 2025. TikTok argues that this law violates users' First Amendment rights, while the U.S. government maintains that TikTok's Chinese ownership poses national security risks. With both sides presenting their cases in federal court, a decision is expected in December. Depending on the outcome, TikTok could disappear from app stores in the U.S., marking a huge shift in the social media landscape.

Instagram’s New Safety Features for Teens: In other social media news, Instagram has introduced Teen Accounts, making the platform safer for users aged 13 to 17. These accounts will be private by default, limiting interactions with strangers. Instagram is also stepping up its efforts to block harmful content and giving parents more oversight on what their teens are seeing. It's part of a broader push by Meta to address concerns about social media's effects on mental health.

Rapid-Fire Marketing Trends: Lastly, let's quickly run through some fun marketing and social media trends making waves right now:

AI-Generated Content is booming, but brands need to be cautious, as platforms like Google are cracking down on low-quality AI outputs.
Creator-Driven Marketing is hotter than ever, with platforms like YouTube offering more tools for brands to leverage creator audiences.
Micro-Influencers are gaining more traction, helping brands reach niche markets with greater authenticity.
And don’t forget, short-form video continues to dominate—if you're not already creating snackable content for platforms like TikTok and Instagram Reels, you’re behind.

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Wilmonts Spotify - https://tinyurl.com/bdfb4st5

Wilmonts Instagram - @wilmot_music/