DiscoverThe Speed of Culture PodcastTimeless Meets Timely: Coca-Cola's Creative Vision with Islam ElDessouky, Global VP of Creative Strategy and Content
Timeless Meets Timely: Coca-Cola's Creative Vision with Islam ElDessouky, Global VP of Creative Strategy and Content

Timeless Meets Timely: Coca-Cola's Creative Vision with Islam ElDessouky, Global VP of Creative Strategy and Content

Update: 2024-11-26
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In this episode of The Speed of Culture, Matt Britton speaks with Islam ElDessouky, Global VP of Creative Strategy and Content at Coca-Cola. Islam reveals how the brand balances timeless values with fresh perspectives, leverages technology in modern marketing, and strengthens its global impact through its iconic Olympic partnership.



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Timeless Meets Timely: Coca-Cola's Creative Vision with Islam ElDessouky, Global VP of Creative Strategy and Content

Timeless Meets Timely: Coca-Cola's Creative Vision with Islam ElDessouky, Global VP of Creative Strategy and Content