Title:  Top 3 Complaints Small Business Owners Have About Their Banker.

Subtitle: How bankers can get back on the SMB pedestal.

Welcome to The Clear PATH To Cash Podcast

Today’s Topic: Today we are going to explore the relationship between the small business owner and their banker.  It’s a complex and sometimes frustrating dance that often leaves a bad taste in the business owner’s mouth.  After conducting a few hundred seminars, and talking to over 1000 business owners, I’ve found the top three complaints that SMB’s have about their banker.

Reason for topic:  It’s no secret that small business owners need bankers and vice versa.  The problem is they don’t know how to relate to each other.  There is a language of business, and the first obstacle to overcome in the conversation is for bankers to understand how they can best help the small business owner.

Let’s get into it, BUT FIRST...

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Part 1: Content Notes:

 In order to understand the dynamics of the banker/business owner relationship you have to look at the motivation of the two groups.  The banker, sometimes called a relationship manager or loan officer, is charged with growing and nurturing the small business channel.  This is the sales arm of the bank and they have a goal of increasing the bank’s share of the business owner’s business.

 The business owner sees the bank as a necessary evil.  They need the products that banks provide but are easily frustrated with the process because they often lack the same level of financial sophistication as the banker.

This conflict presents a real opportunity for both parties and this episode tackles the three main complaints that business owners have about their banker.  If bankers can address and overcome these complaints, they can experience real growth in their business.

 This episode confronts the term “relationship banking” head on and challenges bankers to live up to this ideal by working toward understanding their clients better.

Closing Remarks:

 - Remember to go to CashFlowMike.com for all show notes and questions

regarding today’s episode.

- Remember to go to Youtube.com and subscribe there.

- Remember to go to your favorite listening platform (iTunes, Spotify, Google Play)

and follow us and leave a review.

Mentioned: First Research http://www.firstresearch.com/

 My name is Cash Flow Mike and you’ve been listening to Clear PATH To Cash. Thank you so much.  And remember don’t be a D.U.M.B. business owner.” 

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