Welcome to The Clear PATH To Cash Podcast

In this episode, Cash Flow Mike speaks to Gary Vaughn, Executive Director of Marketing for Wayland Baptist University, to discuss his experience going through the trademark creation process. They will also discus what business owners should keep at top of mind when creating their brand. 

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Part 1: Content Notes

Gary talks about his experience coming to Wayland Baptist University in an effort to increase the university’s nationwide presence. However, the lack of trademark protection alarmed him and started him down the legal process to protect the university’s brand.

They talk about the difference between Trademark and Registration. Registration carries more weight. His suggestion for business owners is:

“Start out with the trademark and start the process, it’s as easy as putting the ‘tm’ icon next to your logo.”

He goes on to talk about how he wanted to preserve the look and history of the University. Especially the women’s basketball team, nicknamed “The Flying Queens”, who have a yet to be broken winning streak.


Part 2: Content Notes


Mike talks about his recent experience with pushback from a larger company when registering his trademark.

While you may be able to find a trademark for a business, it might be hard to nail down the social media handles and domain name.

Gary found that there were other entities within the university that were using trademarked logos, and found that they were in violation of using that logo.

His closing statements are to “find your niche and stay consistent with your brand”. He says that in his experience, a business owner should get to the level where they are a household name.

Closing Remarks:

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