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Senior leaders love values until they cost something. In this episode, Jackson O. Lynch and co-host Scott Morris put a hard edge on a soft topic and ask the only question that matters to a CEO or CHRO strategy leader: do your values change decisions under pressure, or are they just branding?

Guest expert Ann Melinger, CEO of Bink, makes the case that values are only real when they shape rewards and consequences. Together, the group breaks down the difference between permission-to-play words like integrity and the core values that define how work actually gets done. 

They explore why managers are the carriers of culture, how to translate values into observable behaviors, and why an 80 percent anchored and 20 percent aspirational mix keeps a company honest during scale and transformation.

Expect zero posters and plenty of practicality. The team walks through a do-say audit, how to map values into one business process this week, and how to define failure behaviors so leaders know what “not living it” looks like before the moment of truth. 

They share stories that stick, including the reliability tale that became a culture hero and why storytelling campaigns and pocket cards beat buzzwords. Metrics get their due as well, with alignment to strategy, manager effectiveness, and decision audits as the simplest proof that culture fuels performance.

If you care about talent density, speed to impact, and retaining your top people, this one delivers. Culture will not eat your strategy, but it will digest it. Make sure it feeds your P&L.

#CHROStrategy, #HRLeadership, #BusinessTransformation, #TalentDensity, #ManagerExcellence, #FutureOfWork, #CultureOperatingSystem

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Guest Bio:
Ann Mellinger is the CEO and Owner of Bink, an agency dedicated to designing meaningful employee experiences that connect values to behavior. With more than 20 years of experience in culture, communications, and engagement, Ann helps organizations translate aspiration into daily action.

Resources:
• Bink: thinkbink.com
 

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If you are a CHRO looking to start your AI transformation, please check out ⁠www.Getpropulsion.ai⁠. Scott and his team are creating a team of agentic teammates to enable your human capital leaders to focus on leading the business forward.

And don’t forget to visit ⁠www.mytalentsherpa.com⁠ where we have tools and coaching for CHROs to make an impact on day one, including the brand new CHRO Chronicles and the CHRO Ascent Academy. Also, if you want a Sherpa to guide your ascent, check out the work with me section.

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