What's in a Name? More Than You Think, Kid.

Sure, you can succeed with a mediocre name. Orville Redenbacher did. But why fight uphill when a great name can grease the tracks?

In this episode of Advertising in America, your favourite trio of sharp-tongued strategists—Ryan, Mick, and Chris—take a no-holds-barred stroll through the world of business naming. We’re talking real names, fake names, dumb names, genius names—and the difference between a brand that sings and one that stinks.

Key Highlights: From Piggly Wiggly to Amazon, Goettl to Google, we unpack:

• Why most “strategic” names are really just pretty garbage
• The subtle art of saying something without trying too hard to say everything
• What kind of name boxes you in… and what kind sets you free
• And the danger of letting your committee—or your ego—pick the winner

Want your business name to stick in people’s heads and open their wallets? This episode’s for you. Pull up a chair. And remember: if your name doesn’t add to your story, it’s probably dragging it down.

🎧 Hit play. Then toss that focus group suggestion list in the trash where it belongs.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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