Are you ready to unlock the untapped potential of your social media following? Discover the game-changing strategies and techniques to effortlessly turn your followers into fiercely loyal customers, propelling your business to new heights of success.

Chris Burns describes himself as a bit of a serial entrepreneur, author, adjunct professor, digital marketing coach, podcaster, and consultant. He's worked in marketing for over 20 years and has been fortunate to help hundreds of businesses including his own scale by doubling down on digital. That success all starts by helping businesses differentiate and stand out rather than blend in. He also believes that strategy and execution are the elements often missing for small to medium sized businesses.

Let's uncover strategies and best practices for turning your social media followers into loyal customers, helping you build a strong and sustainable customer base.

"It's not about the algorithms, it's about the followers. Because if you give them what they want, they will become your biggest advocates and they will spread the word faster than the algorithms can spread it for you. " - Chris Burns

What you will learn from this episode:

• Explore the market trends, social media strategies, and effective marketing techniques that can elevate your business to greater heights.
• Discover a proven 4-step process from content creation to conversion.
• Create a clear vision and implement a strategy to achieve your business goals.

Topics Covered:

00:00 - Introduction

01:58 - Insights on the best social media platform to use and which one has the underpriced attention and how TikTok's ban affect the content game moving forward

05:40 - Creating content for different platforms with ease, diving into social listening and giving more value

10:28 - Insights on content to conversion process[looking at the process like a recipe]

13:36 -Building a strong personal connection with your audience and turning them into a fandom[and people who are best examples of this]

20:34 - AI and why you should be leveraging it now

23:27 - Thoughts on authenticity versus sensationalism, connectivity and mental wellbeing

28:49 - Develop a clear vision and create a process to achieve it [and a marketing philosophy that helps differentiate your brand]

36:04 - Niching, knowing your core values, selling by indirectly selling, and giving free stuff away

44:11 - Creating multiple contents, documenting versus creating content, metrics and analytics, quality over quantity

Connect with Chris Burns:

• LinkedIn: https://www.linkedin.com/in/chrisbburns/
• Website: https://iamchrisburns.com/

Connect with Mert Cantimur:

• Website: https://executeandoutlast.com/ 
• Twitter: https://twitter.com/mertcantimur_  
• Instagram:  https://www.instagram.com/mertcantimur_/   
• YouTube: https://www.youtube.com/@mertcantimur 
• LinkedIn: https://www.linkedin.com/in/mertcantimur/