What enablement needs to know about product marketing, with Jonathan Pipek
Update: 2025-07-21
Description
On this episode, we spoke to Jonathan Pipek about the relationship between sales enablement and product marketing - and what enablement professionals can learn from product marketing's perspective.
Key talking points:
- What enablers need to know about product marketing
- Best practices for collaboration between product marketing and enablement
- Handling the introduction of a dedicated enablement team
And more!
Comments
In Channel