What’s Actually Worth Your Time This Summer (And What’s Not)
Update: 2025-05-13
Description
Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.
Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions.
Here’s what you’ll learn:
- Why summer slowdowns aren’t always a sign your studio is struggling
- How to shift client mindsets with compassionate, flexible messaging
- What to say (and what not to) when members consider stepping back
- How to be consistent through the summer and set your business up for strong fall revenue.
You don’t have to fight the season—you can lean in and move with it.
Work with Jackie Murphy
- Say Hi on Instagram @studioceoofficial
- Level Up Your Business with the The Pack Your Classes Challenge
- Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind
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