Episode Summary:

Feeling like marketing your business means doing all the things, all the time? 

In this episode, I'm joined by friend and client Tayler Cusick Hollman — marketing strategist, founder of Enji, and longtime business owner with marketing WISDOM to share!

She and I talk about how to make marketing feel less overwhelming and more effective… especially when you don’t have time to waste.

Tayler breaks down the biggest mistakes she sees small businesses make when it comes to marketing and how to get clearer on where to focus your time and energy.

We talk about how knowing your audience inside and out makes every other marketing decision easier from what kind of content to create, to which platforms to prioritize, to how to sell without feeling salesy. 

In this episode, you’ll learn about:

• Why “just post on Instagram” isn’t a great marketing strategy (and what to do instead)



• What questions you need to answer in order to create *a strategy that actually works for your business*
• Tayler’s multiple life cycle marketing sequences and how you can use a similar strategy for your subscriber journey
• Why your to-dos should directly align with your goals (and what tasks are more than okay to get rid of)
• Ways you can learn more about what your audience really, really wants and how to incorporate this into your email strategy

Check out this episode's blog post 

Connect with Tayler:
Follow Enji on Instagram

Episode Resources:
How to create a simple marketing strategy for your small business
Check out Enji – Tayler’s software that helps small business owners plan and execute a simple marketing strategy 
BDOW! List building tool
Your First Welcome Sequence Freebie

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert