In this episode, we dive into the topic of churn and retention in fitness studios. We discuss the importance of creating an essential "third place" for your member. We also cover tangible steps to improve onboarding, consultations, and weekly adherence, as well as strategies for exit management. Join us as we share valuable insights and practical advice for fitness studio owners and operators.

Show Notes:

00:00 - Introduction

01:30 - Intangibles: Creating an Essential "Third Place" for Members

• Making members feel known and connected
• Encouraging organic social structures

05:45 - Tangibles: Onboarding and Consultations

• Selling to members' goals
• Establishing clear value propositions
• Data-oriented consultations

10:10 - Weekly Adherence: Tracking Attendance and Adherence

• Improving results and retention
• The role of social events and external training events

16:40 - Exit Strategies: Personalizing Outreach and Cross-Selling

• Increasing the barrier to exit
• Offering downsell opportunities

22:30 - Conclusion: Implementing a Comprehensive Retention Strategy

• Balancing intangibles and tangibles to improve member retention and reduce churn
• The importance of consistent communication and engagement

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