In this episode, I take you behind the scenes of my Bristol street campaign — where I asked seven mothers one question:

“What would you say to another mum who feels she’s lost herself?”

Their answers revealed powerful patterns about identity, overwhelm, and visibility in motherhood.

We explore:

💬 The phrases nearly every mother repeated

“It gets easier.”

“You’ll find yourself again.”

Why this comfort is also a cultural script — and what it reveals about the lack of support mothers receive now.

🔥 Three core themes from the conversations

Using their exact words, I share what mothers told me about overwhelm, identity blur, and the lifeline of connection.

👁 Why mothers feel lost — and why it’s not personal

Identity isn’t disappearing.

It’s being suffocated by lack of space, witnessing, and visibility.

🧩 Visibility as identity oxygen

How the campaign confirmed my biggest belief:

mothers don’t need to wait for life to get easier —

they need to be seen.

🔬 The Observer Effect of motherhood

A simple metaphor that explains why mothers sharpen when witnessed, and blur when they’re not.

🎥 What’s next for The Firestarter Question

How this project is expanding, where to watch the clips, and what future episodes will unpack about matrescence and visibility.

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This isn’t an episode about “losing yourself.”

It’s about what happens when a mother’s inner world is finally acknowledged and honoured.

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🧠 Mentioned in this episode:

🎥 The Firestarter Question clips on Instagram @firestartermum

🎧 Find Her Again™ – Free 7-day voice note journey

💌 Connect with me on Instagram @firestartermum

Watch The Observer Effect

🔥 Find your fire and shine.

Firestarter Mum Shop

Gosia x