In this episode of the Growing a Deeply Rooted Business Podcast, I’m pulling back the curtain on something I see all the time: Coaches and service providers frustrated that their lead magnets just…aren’t working anymore.

If you’ve ever wondered why your downloads are low, your list isn’t converting, or you’re just plain tired of creating freebies that collect dust—I get it. I’ve been there, and I’ve tested what works (and what doesn’t). This episode is a deep dive into what’s actually getting results in 2025 and beyond—from private podcasts to interactive tools and quiz funnels.

In this episode, we cover:

• 01:06 Why traditional lead magnets are falling flat in today’s trust economy
• 02:45 Try-before-you-buy experiences
• 05:56 The quiz funnel that brought in 900 new opt-ins in 30 days
• 08:19 Interactive tools: the most underrated way to boost conversion
• 10:01 3 lead magnet rules I use with every client
• 12:00 Want help building yours? Let’s chat.

Links and resources:

• Email Essentials: https://gal-agency.com/essentials-kit
• Quiz Funnel Build: https://www.thelaunchcollaborative.com/quiz-funnel

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

Jess Website

Rachel's Website

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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