What happens to a mountain home when the owner is a thousand miles away and a sudden freeze cracks a pipe? We sat down with Nick Gomez, founder of Mountain Vantage Properties, to explore how a home watch and property caretaking company protects vacant luxury homes across Asheville, Hendersonville, Weaverville, and Black Mountain—and what it really takes to build trust in a niche that runs on discretion and reliability.

Nick shares why he would invest in marketing first if he could start over, even with a career rooted in operations and engineering. We unpack pricing for a luxury market, the risk of being “the cheapest,” and how to reach a tiny, hard-to-find audience by building relationships with realtors, trades, and clubs where seasonal owners actually spend time. The conversation goes deep on integrity-first hiring—what it means to vet people who can walk into a five-million-dollar home and do the right thing—plus the systems that keep field work calm and decisive when a leak or storm hits.

We also get practical about work-life integration: ruthless calendar blocks, weekly non-negotiables for content and outreach, and the role of a supportive spouse when entrepreneurship stretches the schedule. Mentors show up as force multipliers—pushing clear goals, reframing setbacks, and keeping the long game in focus. Looking ahead, Nick outlines a shift to think like a marketing company that does home watch, along with a growing project management arm that coordinates vetted vendors so owners handle less while outcomes improve.

If you care about building a recurring revenue business on trust, or you own a second home and wonder how to make it worry-free, this conversation delivers concrete tactics and candid lessons. Subscribe, share with a friend who’s scaling a service business, and leave a review to let us know the one takeaway you’ll put into practice this week.

Guest contact info:

Website: mvpwnc.com

Phone: (828) 585-4889

Email: nick@mvpwnc.com

Email: hellomvp.wnc@gmail.com

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Thanks for listening. Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at williamgilliland@actioncoach.com or at https://billgilliland.biz/

All the best!

Bill