Many athletes may not invest in themselves due to various reasons such as financial constraints, lack of awareness about the benefits, or simply prioritizing short-term gains over long-term development.

Investing in oneself as an athlete involves committing time, effort, and resources into training, education, and wellness. Investment is not in money alone, but in time, energy, focus & attention.
Below are some of the reasons why athletes aren't investing in theirselves.
1. Fear of failure
2. You believe in low effort and high reward.
3. You don't believe in yourself enough.
4. You do not understand the concept of investment.
5. You think you have time 

It's crucial for athletes to recognize the value of self-investment not just for immediate gains but for sustainable success in their sport.

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sportsperformance, sportsmindset, studentathlete, collegeathlete, eliteathlete