How can we get more young people interested in construction careers? The construction industry faces a skills shortage as the workforce ages, yet it offers many opportunities for rewarding careers. We must promote construction as a viable option to new generations through innovative outreach on social media platforms they use daily.

By showing young people real career paths and role models similar to them, we can inspire young people to consider the industry. If we establish academies and scholarships within leading companies, we provide a clear pathway for talent to develop valuable skills. Most importantly, we should communicate our core values of trust, collaboration and innovation to show how construction careers empower people to build the structures of the future.

0:00 Attracting young people to the construction industry. 8:39 Construction industry marketing and disruption. 16:58 Construction industry challenges and solutions, particularly planning and collaboration. 24:20 AI's potential to address construction industry skills gap. 28:51 Attracting and retaining talent in the construction industry. 37:31 Improving construction industry talent development. 44:57 Future-proofing businesses through communication and innovation. 50:40 Creating engaging content for social media platforms.

To find out more about Paul’s work, connect with him on LinkedIn: https://www.linkedin.com/in/pauldavidmunnelly/

For more information about anything in this episode head to https://www.gavin-coyle.com/

I'm The Gaffer, hosted by industry expert Gavin Coyle, is the essential podcast for construction people, offering insider insights, expert interviews, and actionable strategies to blueprint unprecedented success in the dynamic world of construction. Whether you are still ‘on the tools’, just getting started, a seasoned site manager focused on large-scale project management, or a fast-growth building industry entrepreneur/developer this podcast is for you.

Gavin's guests, ranging from influential thought leaders to boots-on-the-ground practitioners, share their stories, successes and failures, and offer invaluable lessons and tips, allowing you to have a 360-degree view of the construction landscape. This podcast is a must have shared learning space for any person looking to achieve success in the building industry.

As a construction person, this podcast is your go-to source for navigating the complexities of the construction industry where success is not just built; it's crafted with precision, passion, and the right knowledge.