Willy Kwak, Founder of Krack'd Snacks
Update: 2025-10-13
Description
Willy is the Founder at Krack'd Snacks. A delicious, sweet snacks company that makes better-for-you Butterfingers and Samoas.
WHAT WE GO OVER:
- When Willy pursues retail opportunities
- Pod Foods as a distributor
- Self-manufacturing vs. co-manufacturing
- The evolution of Krack'd Snacks' brand name
- Willy's hopeful next retailer
- Miscellaneous logistics and ops conversation
CONNECT WITH US:
- Connect with Vasa on LinkedIn
- Connect with Willy on LinkedIn
- Perfy's website
- CPGSPN by Growthbuster, a CPG newsletter with a sports theme
- Check out Krack'd Snacks
- Check out Krack'd Snacks on Amazon
SPONSOR:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here.
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