Your BDR/SDR Teams: Outsource or Enhance?
Description
When you take an honest look at your business and realize that you utterly lack the expertise to build and support a BDR/SDR team, what then?
Here’s a little guide for what to expect when you outsource sales (versus why you might consider building in-house anyway).
In this episode, I interview Peter Lipton, Director, Global Head of Sales - Technology & Alliances at JDX Consulting, about the differences between outsourcing and enhancing a BDR/SDR team.
Join us as we discuss:
- The reasoning behind outsourcing the sales function
- What expertise is needed to outsource successfully
- The decision to bring sales back in house
- The major challenges of process and internal trust
- Why it’s so hard to hire good BDRs
Check out these resources we mentioned during the podcast:
- How to Own the World by Andrew Craig
- The Qualified Sales Leader by John McMahon
For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, Spotify, or our website.
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