“So What Do You Do?” - The 12-Second Answer That Makes You Instantly Memorable
Description
It’s the most common question on sales calls, at networking events, conferences and more. And yet, most people answer it in the most forgettable way.
In this episode, I discover “The Magnetic Message”. This is my 12-second framework for answering this question with clarity and confidence. Wherever you are, this simple structure will help you stand out in a sea of sameness, spark curiosity and leave a lasting impression.
What you’ll learn in this episode:
• How to craft a 12-second Magnetic Message that captures attention
• How to earn the right to share your story in a way that connects (and spreads even when you’re not in the room)
• A real-world example from a SaaS sales team I worked with and why it works
This episode is for :
B2B leaders, executives, sales professionals, service-based entrepreneurs, and anyone who wants to speak with more influence and unshakeable confidence in high-stakes moments.
LINK & CTA
📰 MY MONTHLY NEWSLETTER
Learn how to increase your influence, charisma, and magnetism: https://influential.ck.page/newsletter
PRE-ORDER MY UPCOMING BOOK:
📒 https://www.theravirajani.com/book
CONNECT WITH ME
🌍 Website : https://www.theravirajani.com
💼 Linkedin : https://www.linkedin.com/in/ravirajani/
📸 Instagram, TikTok & Facebook : @theravirajani
💬 Booking me to speak at your event: http://theravirajani.com/speaking
📩 For business inquiries: ravi@theravirajani.com
TIMESTAMPS
0:00 – Intro: The tricky question at networking events
0:49 – How Steve Jobs made iPod viral long before social media
1:38 – The #1 rule to make your message magnetic & sticky
2:26 – Real-life example from a SaaS sales team
5:18 – The 12-second answer formula
7:09 – "Relationship Currency" book presale
![[EP.100] 3 Ways to Instantly Measure Your Impact As a Storyteller with Ravi Rajani](https://megaphone.imgix.net/podcasts/56c20ac6-9e64-11ee-b8a2-e37619308619/image/293bea.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "[EP.100] 3 Ways to Instantly Measure Your Impact As a Storyteller with Ravi Rajani")
![[EP.99] One Way To Become A Charismatic Presenter](https://megaphone.imgix.net/podcasts/4b66e10a-9dde-11ee-bffd-7fdbd62c5346/image/d53e2c.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "[EP.99] One Way To Become A Charismatic Presenter")
![[EP.98] How To Ask Thought-Provoking Questions with Rachel Koblic](https://megaphone.imgix.net/podcasts/fc00e66a-9054-11ee-a415-d33fbf614795/image/c4cf43.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "[EP.98] How To Ask Thought-Provoking Questions with Rachel Koblic")
![[EP.97] How To Inspire Your People & Motivate Them To Take Action with Ashton Williams](https://megaphone.imgix.net/podcasts/f72e72a2-9053-11ee-80e8-f3bfdd89ba68/image/df22f9.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "[EP.97] How To Inspire Your People & Motivate Them To Take Action with Ashton Williams")
![[EP.96] How To Explain What You Do in 13 Seconds with Ravi Rajani](https://megaphone.imgix.net/podcasts/36d31bba-7e39-11ee-95d2-af7e8f5d8eba/image/3c2687.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "[EP.96] How To Explain What You Do in 13 Seconds with Ravi Rajani")
![[EP.95] The Art of Transparent Negotiation with Todd Caponi](https://megaphone.imgix.net/podcasts/c8ebb418-7e38-11ee-b264-2f01785868ba/image/3408b4.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "[EP.95] The Art of Transparent Negotiation with Todd Caponi")
![[EP.94] Create Meaningful Relationships Without Being Self-Serving with Ravi Rajani](https://megaphone.imgix.net/podcasts/4aeda47a-40fa-11ee-8edd-fb88685a1bfb/image/a584f5.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "[EP.94] Create Meaningful Relationships Without Being Self-Serving with Ravi Rajani")
United States
