This time at CVM stories we are joined by Kwame van Eijndhoven who will breaks down what it takes to run effective CVM marketing automation.

Tune in to hear about the key questions often missed when choosing a campaign automation tool, why people are crucial to the success of every transformation project, and more!

Key Takeaways

• [00:06:52 ] Introduction - Meet Kwame, a 15-year veteran in campaign management.


• [00:07:25 ] Career Journey - From studying communications to mastering CRM at Vodafone.


• [00:09:04 ] Database Marketing - The thrill of working with customer data at banks.


• [00:11:37 ] Tools Galore - Discussing the ins and outs of Pega, Unica, and Mautic.


• [00:17:38 ] Challenges - Data quality, campaign runs, and ensuring flawless execution.


• [00:32:19 ] CVM Ops - The unsung hero of campaign management.


• [00:46:20 ] Implementation Woes - Migrating tools is a marathon, not a sprint.


• [00:50:54 ] Teamwork - Importance of onboarding and managing people through change.


• [00:51:26 ] From proudest moments to near disasters in campaign rollouts.

About Our Guest

Kwame van Eijndhoven is a marketing automation guru who has worked with the majority of big marketing automation tools such as Pega, IBM Watso and HCL Unica.

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