🎙️How Strict Government Rules Secretly Drive ARPU Growth
Description
In our new CVM Stories episode, you'll meet Mohamed Mejri from Tunisie Télécom. He navigates some of the strictest government regulations for a telecom in the world.
Tune in to hear how he and the CVM team turn rules on pricing, targeting, and messaging into real ARPU growth.
Key takeaways
[00:02:20 ] - Hyper-saturated market – 15 million users for 12 million people
[00:05:15 ] - Regulator pre-approves all campaign targets and forecasts
[00:05:45 ] - Post-campaign performance reporting is mandatory
[00:35:25 ] - Prices are fixed across all telecom operators
[00:17:08 ] - The first 30 days are for guidance only – no offers allowed
[00:07:25 ] - Campaigns are capped at 200k users weekly
[00:10:47 ] - Adapting CVM to cultural events like Ramadan is crucial
[00:28:45 ] - Deep segmentation is a requirement, not a choice
[00:33:52 ] - “Booster” campaigns targeting stable customers are most effective
[00:45:04 ] - CVM often acts as the company’s “emergency department”
Connect with us
Listen to the CVM Stories podcast wherever you prefer:
Web: https://www.exacaster.com/cvmstories/
LinkedIn: https://www.linkedin.com/company/exacaster/
Instagram: https://www.instagram.com/cvm.stories/
TikTok: https://www.tiktok.com/@cvm_stories/
The video partner: ADLife Creative Studio https://adlife.lt/
United States
