In this episode of CVM stories, we’re joined by Irena Radokanović, CRM Automation and Customer Engagement Team Manager at A1 Serbia. With nearly 20 years of experience, Irena is a powerhouse in building high-performing CVM teams. 

Tune in to discover how a lean but mighty team can deliver big results in CVM. Learn about a bold approach to creating a marketing agency-like team within a telco and why it keeps them agile, innovative, and always ahead of the game.

Key Takeaways

• (02:30 ) Building a Mini Marketing Agency Within a Telco

  
  



• (04:15 ) Using Data to Fuel Creativity in Marketing

  
  



• (10:45 ) The Importance of Monthly Campaign Planning

  
  



• (17:20 ) Cross-Department Collaboration for Strategic Success

  
  



• (19:13 ) Adapting to a Digital-First Strategy

  
  



• (19:40 ) The Power of Constant Testing and Experimentation

  
  



• (30:59 ) Balancing Ad-Hoc Requests with Strategic Planning

  
  



• (36:27 ) Lessons from Irena’s Experience Across Industries

  
  



• (43:29 ) Challenges in Personalization Across Channels

  
  



• (48:02 ) Reflecting on Failures and Lessons Learned

  
  

  
  

  
  

Final Words

It’s about working smarter, not just harder. If you’re in CVM and want to make a big impact with a lean team, this episode is for you. Packed with tips you can use right away, it’s a must-listen for anyone looking to up their game.

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