🎙️Building a CVM Growth Machine Beyond Upsell and Retention
Update: 2025-03-25
Description
This time, our guest is Adil Khabir, Head of Growth & Analytics at stc Bahrain.
Adil shares how his team transformed CVM from a traditional retention tool into a fast-moving, data-driven growth machine.
Key takeaways
- [00:01:49 ] Adil’s journey into CVM and why he’s still passionate after 15 years.
- [00:04:38 ] How CVM evolved from static segmentation to solving real business problems.
- [00:07:12 ] The secret to CVM success: tie it to business strategy.
- [00:08:41 ] Why agility and iteration beat traditional campaign planning.
- [00:19:54 ] How stc Bahrain built an autonomous CVM team.
- [00:24:02 ] The importance of momentum and compounding growth.
- [00:27:04 ] Growth loops: a game-changer for CVM.
- [00:31:06 ] How to convince leadership to invest in an agile CVM.
- [00:42:19 ] The power of open conversations and trust in leadership.
- [00:50:13 ] Adil’s top recommendations for professional growth.
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