π How Query Fan Out Transforms SEO: Noah Learner on Google's AI Mode & ROSP
Description
https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah LearnerβDirector of Innovation at Sterling Sky and founder of the SEO Communityβunpacking groundbreaking concepts like Googleβs Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on structured data experiments, future content strategies, and ways to stay ahead in an AI-first landscape.
Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement.Β
π― In this episode:
β’ What "Query Fan Out" isβand why it's a game-changer for SEO
β’ The introduction of "Return on Search Page (ROSP)" and why it matters to Google
β’ Why rank tracking is becoming obsoleteβand what's replacing it
β’ How AI overviews and synthetic queries impact content strategies
β’ The critical role of structured data and schema in AI-driven SEO
β’ How Noah builds automated data pipelines using APIs for SEO insights
β’ Why testing and experimentation is essential for future-proofing SEO strategies
β’ The growing role of local SEO and video content in the age of AI
β’ Behind-the-scenes insights into managing the SEO Community Slack group
Noah Learner offers a blueprint for navigating the complexities of modern SEO, emphasizing the importance of innovation, automation, and continuous testing.
π§ Listen & Subscribe:
Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Donβt forget to leave a review and share with your team.
π Mentioned Links & Resources:
- Episode on Youtube
- The SEO Community
- Sterling Sky Incorporated
- Postamatic
- Google patents on Search with Stateful Chat
- Qforia (tool by Mike King)
- Barry Adamsβs LinkedIn post about news publishersβ click losses
- Cindy Krum Episode on Fraggles
Sponsored by Moving Traffic Media
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