The Humane Marketing Show. A podcast for a generation of marketers who care.

In this episode of the Humane Marketing podcast, I'm joined by Myriam Martinez to explore the transformative power of creativity in business. We dive into how art and creative expression help us move beyond overthinking, cultivate self-trust, and create spaciousness in our work. Myriam shares how partnering with creativity can bring more clarity, embodiment, and authenticity to both business and life. We also discuss the "Wild Woman" archetype, reframing marketing as self-expression, and the role of right-brain thinking in shaping a more humane, sustainable future. If you're a conscious entrepreneur looking to infuse more flow, intuition, and artistry into your business, this episode is for you! In this episode, talked about: How art and creativity serve as partners in self-expression and emotional well-being. The connection between embodiment and artistic expression. How engaging with creativity helps shift from overthinking to a more relaxed state. The parallels between childhood creativity and freeing our thinking as adults. The importance of spaciousness in business and how creativity fits into that. Using artistic expression as a tool for healing, self-discovery, and business clarity. How to reframe marketing as an expression of self rather than a task. The "Wild Woman" archetype and its connection to creativity and self-trust. The role of right-brain thinking in shaping a more humane, sustainable future. Practical ways to start incorporating creativity into daily life and business.   --  Speaker 0:  hey, miriam. so good to hang out with you on the podcast. first time. yay. i'm Speaker 1:  so happy to be here, sarah. Speaker 0:  we made it happen, finally. yeah. Speaker 1:  yes. Speaker 0:  yeah. really looking forward to talking about partnering with creativity. that's what i called this episode. uh, it's the p of partnership. and, yeah, let's talk about partnering with creativity. i think, you know, you are the best person to dive into this topic, and we just kind of talked a little bit before hitting record it. this how much creativity and art brings us, especially in the times that we're living right now. Speaker 1:  right. Speaker 0:  so let's start there. how how do you feel about art, and what do you see with your clients? uh, what what it does for them? Speaker 1:  well, we were talking a little bit before coming on about the state of of the world, so to speak. right? um, and i mentioned that art making for me especially has been such a resource. right? Speaker 0:  right. Speaker 1:  and the way that i see creativity as a partner, right, and as a support system is that it allows you to express things that you might not either be totally aware need to be expressed. right? mhmm. or that may be hard to express on a verbal level. so it helps you access things that, you know, you may not have any connection to. and once it's on the art piece, then that's when the insight comes or the awareness comes or, you know, new information comes. and often, you experience a lot of relief and release at the same time Speaker 0:  yeah. Speaker 1:  depending on the kind of art making that you're you're into. Speaker 0:  so it's kind of the subconscious coming into, yeah, the paper or the terracotta or whatever, the papier mache, whatever you're using. uh, it kind of expresses itself in that form. is that what you're saying? Speaker 1:  yes. exactly. exactly. and, you know, for for me and the work that i do, i what i notice with clients is and in myself, you know, i think it's part of the human condition, so to speak, is that we get in our heads a lot. you know, we do a lot of thinking. Speaker 0:  say that again. Speaker 1:  yeah. a lot of thinking, a lot of analyzing. you know, we go in circles in our head. and when that happens, we're really disconnected from ourselves and our emotional state and what's happening inside our body. and for me, the way that i see it is like, well, that's where our wisdom is. you know? it's in our body. it's not it's not in our head. you know, we're we're feeling beings, not thinking beings. so if we get too caught up in our head, that often creates more stress. right? we become more agitated, so that affects our not only our mental health, but our physical health. and we can't think as clearly, and it can just more easily become too much, and we get to feel really stuck. right? so when we can get out of our head and into our body a little more, and that's what the art and creative experience does for you, then you can, you know, kinda lower your blood pressure. right? breathe a little easier. there's, like, a physiological transformation that happens when you engage with art, you know, from neurotransmitters being released, you know, your body moving into more relaxation, and clarity often comes from that experience. Speaker 0:  that's so funny. i have never made that, yeah, that relation between embodiment and art. but, yeah, it makes so much sense. you're using your hands or or, you know, yeah, mainly your hands and your arms probably. mhmm. but but what you're saying, it's more than that. it's just like you kinda turn off the thinking and just let the feeling come out into the art and the creativity. Speaker 1:  right. yeah. yeah. because, again, if we're if we're too overly stressed, you know, and just thinking in loops, which we can all get into, then we're not gonna be able to make great decisions. you know, it really impacts our decision making, our ability to visualize something different for ourselves. you know? and, again, we get to feel really stuck. but once we get out of that part of our brain, you know, and into the more sensory brain, then our body transforms immediately. you know, oftentimes when i'm working with clients, even if we're just doing, you know, some silly doodling, you know, something like that, you know, they immediately feel the relief. Speaker 0:  mhmm. Speaker 1:  i mean, i've i've stood in front of a crowd of, you know, over two hundred and fifty people and had them doodle. and almost every person, you know, had a transformative experience, and many people often give me the same feedback, which is like, oh, i feel so much more relaxed. i feel so much calmer. i feel like i have more clarity. it's like, yeah. of course. because when we're in that fight or flight mode, we're not gonna be able to think clearly. it's just physiological fact. right? yeah. but we need to be able to get out of that, and art and creativity is a wonderful resource and tool for that. Speaker 0:  i wonder if it also brings us back into our, you know, inner child or, like, the the the actual child stage of our lives where we're just like, oh, you know, there's no agenda. there's no time. there's no it's like, oh, this is just me and my pencils, and i have all the time in the world to to do that. Speaker 1:  that's right. there's no thinking. Speaker 0:  there's no thinking. no. or or there's thinking, but flow thinking. you know? just like, oh, this happened and this happened, but not, like, cognitive structured thinking like we would right. do for our business. yeah. Speaker 1:  right. exactly. and, you know, it's interesting that you talk about that, you know, like, the cognitive structuring. and i think that that's a lot of the way that we trap ourselves, you know, because we have, a, often unrealistic expectations of ourselves. right? but we're also want everything, like, perfectly planned out or to know what's coming and, you know, gives us a lot of anxiety to sit in the unknown. and so when you have a creative practice, you get to exercise moving through those challenging emotions. right? so if you if i put a piece of blank paper in front of someone and their blood pressure goes up, right, because immediately their thinking brain is saying, but i don't know what to do, and i'm not good at it, and what's gonna happen, and what if i mess it up? and, you know, these are all things that we say to ourselves every day, you know, throughout our day with different things. so once they engage with the process without any thought, right, like, just let the paint flow or let the marker move wherever it wants to move, then we get to exercise that muscle of learning to do that. right. Speaker 0:  yeah. and and it's again, what comes to mind is school. right? and we don't really learn creativity or creative art, uh, at school. we learn cognitive art, maybe, you know, where it's like maybe. all there within the lines and you have to construct exactly the example of the teacher. like, that's not create creativity. right? that's just like i don't know why you call that. mimicking. exactly. Speaker 1:  it's mimicking. right? so there's no independent thought around that, which is really interesting, right, versus a younger child. i taught preschool for many years, you know, which is like the three to five year old range. and what i remember about that age group is that there really was no thought. it it was all intuitive. Speaker 0:  right. Speaker 1:  i the painting is attracting me. right? and so i'm gonna go to the easel, and i'm gonna put paint on the paper. there there was no thinking around that. you know? it was all really intuitive. and when i think about a a childlike state, i think about free flow, and i think about curiosity. Speaker 0:  mhmm. Speaker 1:  right? how children are often in a constant state of curiosity. like, i wonder what that is and how does that work and let me touch it and let me smell it and, you know, all these kinds of things, you know, really connecting with your sensory being. Speaker 0:  yeah. yeah. that's so good. i was just thinking about my my mandala and the seven p's. right? yes. and and how, yeah, i really wanted to combine the the framework with the creativity and with the coloring and not like, also with self reflection. so while the idea, at least for the seven piece of humane marketing with the mandala, is that while you're coloring, you're ki

In this new episode entitled Attract Conscious Clients with Your Website, we welcome Uta Demontis, an branding and web design expert for conscious customer attraction. Uta shares invaluable insights on how to create a digital presence that resonates with discerning, values-driven clients. From authentic storytelling techniques to essential website maintenance practices, this conversation covers practical strategies for conscious entrepreneurs looking to align their online presence with their mission. Whether you're refining your existing site or building from scratch, Uta's guidance will help you craft a website that not only attracts your ideal clients but also reflects your deepest values and commitment to positive impact. In this episode, we discussed: What conscious consumers really look for when they land on your website and how they think differently from traditional customers Ways to showcase your values and mission authentically online without coming across as preachy or fake Real examples of websites that nail it with conscious consumers and what makes them so special How to tell your impact story in a way that genuinely connects with conscious clients (and doesn't put them to sleep) The key info conscious consumers dig for when researching your business and how to make it easy to find Why site speed matters more than you might think when it comes to showing you care about user experience Essential website maintenance tasks you shouldn't ignore if you want to keep things running smoothly Common website mistakes that could be scaring away conscious clients (even if your business is perfect for them) If after listening to this episode you'd love to implement then please join us in our community for this new Collab Workshop on March 5th. You can sign up for a small donation at humane.marketing/workshop --- Speaker 1:  hello, humane marketers. welcome back to the humane marketing podcast. the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah senecroce, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle, and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live. in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out, or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also, if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. Speaker 2:  hello, friends. welcome back to the humane marketing podcast. today's conversation fits best under the p of product and promotion as well as people because we talk about your website and how it can attract conscious clients. if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. and if you're new here and don't know what i'm talking about, you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane dot marketing forward slash one page. that's the number one and the word page. and it comes with seven email prompts to really help you reflect on these different pieces for your business. so it's not prescriptive but reflective. today, i'm talking to jutta demontis, an austrian based in england. jutta is a web designer and specializing in creating effective wordpress websites for coaches, solopreneurs, and small businesses. she designs websites that are strategically crafted to serve as powerful marketing tools that attract clients and drive business growth. ootah is passionate about helping small businesses and solopreneurs thrive in the digital world, providing them with the support they need to succeed online. in this episode, we discussed what conscious consumers really look for when they land on your website, and how they think differently from traditional customers. ways to showcase your values and mission authentically without coming across as preachy or fake. how to tell your story in a way that genuinely connects with conscious clients and doesn't put them asleep. but also how to create a sustainability page, for example, where you tell your story and your connection to sustainability. the key info conscious consumers dig for when researching your business and how to make it easy to find. why site speed matters more than you might think when it comes to showing that you care about your user experience. essential website maintenance tasks you shouldn't ignore if you want to keep things running smoothly. and then also common website mistakes that could be scaring away conscious clients. if after listening to this episode you'd love to implement, then please join us in our community for this new collab workshop on march fifth. you can sign up for a small donation at humane dot marketing forward slash workshop. so let's dive in. Sarah:  Uta how are you today? Uta:  hi, sarah. yes. i'm very well. thank you. Sarah:  so good to have you on the humane marketing podcast. welcome. Uta:  great. thank you. Sarah:  super excited, also to have you in the community to talk to us about this topic of website care and maintenance for conscious business owners. so looking forward to march fifth. but before, let's have a conversation about this topic, which i think is very relevant. and, it combines like we said, we it combines kinda two topics. on one hand, it's focused on the business owner, because we're talking about the maintenance and the care that goes into a website. but then it also, concerns the the the conscious client because that's the person who visits our website. so maybe let's start with the with the conscious client. like, if you think about a a a website, what do you feel today that are the main key elements that a conscious client, looks for when landing on a website? like, what are they paying attention to? Uta:  yes. so conscious clients, of course, it depends whether it's a service or a product. so, you know, they're slightly different. but generally, in addition to for to any client wanting to know that the service or the product is right for them, they also want to know the background of the company. so, if it's a product, they want to know where is the material from, where has it been sourced, how has it been manufactured, how is the packaging provided, how is the transport, everything around. whether this is as green as it possibly can be, whether it's sourced in an ethical way, and everything that is, really caring for the environment and people. services, there's, the since they're not offering a product, they don't have, any sourcing material in in that way. but even the website itself is also how, a website is being how the business itself that is having the website is, conducting business. so for example, are they if they're a smaller or bigger company, how they are, you know, with the employees, are they giving back to the community, do they have certain programs that help the community, also make it more, inclusive. so there's a whole lot that different businesses can do to really show and demonstrate that they are a conscious business, that they're inclusive, that they take responsibility socially and, environmentally, and that they're doing the best that they can, in providing, a good service and product that is, also really, provided in a conscious way. Sarah:  yeah. so good. thanks for giving those examples. now in our case, there we mainly have solopreneurs. right? so these are not most of my listeners don't have a product. they there are coaches, consultants, trainers, etcetera. and so where, like, on the website, would you mention any of these engagements that you mentioned that, you know, for example, you give back to the community or tha

In this new episode titled "Is Slow Business More Humane," we discover the world of slow business with Andy Mort, a Slow Business Coach, songwriter, and sound artist. This conversation challenges the prevalent "faster, more efficient" mentality in today's business world, offering a refreshing perspective on how entrepreneurs can incorporate spaciousness and human connection into their work. It's the first of a series 'Sarah & Friends discussing Business Like We're Human topics' So in this first episode of the series of 'Sarah & Friends discussing Business Like We're Human topics' we discussed: How Andy became a Slow Business Coach The relationship between inner peace, slowness, and its impact on clients and the community. The connection between spaciousness, innovation, and creativity in business. The contrast between the slow approach and the prevalent "faster, more efficient" mentality in business. The importance of human connection in business interactions, especially in the context of sales and client relationships. Practical first steps for entrepreneurs to incorporate more spaciousness in their life and business. and so much more -- Is Slow Business More Humane? 1 00:00:01.830 --> 00:00:07.590 Sarah Santacroce: Andy. It's so good to see you again and have you on the humane marketing podcast welcome back. 2 00:00:07.590 --> 00:00:12.940 Andy Mort: Thank you so much. It is lovely to be with you again, Sarah. I love talking to you so. 3 00:00:12.940 --> 00:00:13.320 Sarah Santacroce: Yeah. 4 00:00:13.320 --> 00:00:14.399 Andy Mort: About this? Yeah. 5 00:00:14.400 --> 00:00:24.780 Sarah Santacroce: We always have great and deep conversations, and so I couldn't think of a better person than you to talk about this concept of 6 00:00:24.930 --> 00:00:33.970 Sarah Santacroce: slowing things down, and the question whether a slow business is a humane business and what all of that involves. So 7 00:00:34.290 --> 00:00:52.720 Sarah Santacroce: it's good to have you here. Why don't you explain a little bit how you got into this concept of being a slow business coach? It's been a few years now. And yeah, how has this evolved for you? And how does it 8 00:00:52.930 --> 00:00:59.850 Sarah Santacroce: feel in in your business? And how do people react to it? So explain it a little bit. 9 00:00:59.850 --> 00:01:03.999 Andy Mort: Yeah, yeah, sure. I mean, it's something that I didn't 10 00:01:04.129 --> 00:01:10.419 Andy Mort: necessarily set out to to do or to be. It's just something that has evolved really 11 00:01:11.190 --> 00:01:14.769 Andy Mort: over time of like working with people. And I've always worked with 12 00:01:15.230 --> 00:01:20.740 Andy Mort: introverted and highly sensitive people. So those who. 13 00:01:21.570 --> 00:01:28.660 Andy Mort: I guess, find the the pace of modern life, maybe a bit overstimulating at times. 14 00:01:28.840 --> 00:01:33.769 Andy Mort: And so there's been like this necessity of of slowness 15 00:01:34.390 --> 00:01:38.709 Andy Mort: for the sake of people's nervous systems. And you know, just being able to 16 00:01:39.370 --> 00:01:43.999 Andy Mort: focus and get clear on. You know what's important and what isn't, and all of that kind of thing. 17 00:01:44.280 --> 00:01:50.250 Andy Mort: But also there's been this, I guess increasing awareness in me that this is really 18 00:01:50.480 --> 00:01:53.650 Andy Mort: bad for all of us, and this whole mentality of. 19 00:01:53.800 --> 00:02:00.690 Andy Mort: you know, move fast and break things which has come from this sort of tech world and 20 00:02:01.290 --> 00:02:08.120 Andy Mort: has a is an appropriate tool in many situations in that world. But it, it seems to have 21 00:02:08.840 --> 00:02:16.460 Andy Mort: kind of permeated everything. And so there's this very reactive energy that I just feel in the world 22 00:02:16.680 --> 00:02:25.229 Andy Mort: around me. And that kind of comes into me. And it's in people. And this needs to be productive. And all of these words that you know you 23 00:02:25.490 --> 00:02:31.149 Andy Mort: obviously use a lot. And you're sort of rebelling against in many ways in what you do. 24 00:02:32.800 --> 00:02:40.479 Andy Mort: yeah. And so I guess what I do is is help people identify, you know. Where is that energy 25 00:02:40.580 --> 00:02:45.230 Andy Mort: taking me away from what I want to be doing and who I am, and 26 00:02:45.550 --> 00:02:52.050 Andy Mort: the impact that I might want to have with my work or in my family in my relationship. 27 00:02:52.310 --> 00:02:59.669 Andy Mort: whatever it might be. And then to yeah, put into practice ways of 28 00:03:02.330 --> 00:03:06.270 Andy Mort: yeah, slowing, slowing down and making space 29 00:03:06.660 --> 00:03:08.639 Andy Mort: for the important things, and to 30 00:03:08.930 --> 00:03:20.069 Andy Mort: make space to do the things that matter more slowly as well. And this, yeah, this twist on the old productivity thing of like do more in less time. I think I love the idea of 31 00:03:21.230 --> 00:03:26.469 Andy Mort: doing doing less more slowly, because it allows you to go 32 00:03:26.800 --> 00:03:28.559 Andy Mort: deep. And it allows you to. 33 00:03:28.970 --> 00:03:30.519 Andy Mort: Yeah, get into the 34 00:03:30.870 --> 00:03:35.650 Andy Mort: the depths of it and the richness of it, and to do what what you feel 35 00:03:35.880 --> 00:03:38.300 Andy Mort: is important and that kind of thing. So. 36 00:03:38.690 --> 00:03:45.220 Andy Mort: Yes. So I have a community that yeah, my haven community is the real hub of of what I do. 37 00:03:45.560 --> 00:03:48.900 Andy Mort: So yeah, kind of coaching and group. 38 00:03:49.440 --> 00:03:55.899 Andy Mort: I'd say workshops. It's not really workshops. It's more sort of spaces to gather and to explore together. 39 00:03:56.230 --> 00:04:00.200 Andy Mort: And yeah, everything kind of flows out from there. 40 00:04:01.200 --> 00:04:25.200 Sarah Santacroce: Yeah, that's so good to hear, because it it means already that you're not just. You know, the crazy one who came up with this term, and people are like, what is he smoking? It really shows. No, there's people who resonate with that. And and you know they want to be in community with others that want to look at business more slowly. And 41 00:04:25.290 --> 00:04:31.209 Sarah Santacroce: I love what you said. It's it's not just slowing things down, but doing less 42 00:04:31.410 --> 00:04:49.130 Sarah Santacroce: and doing those things even more slowly. So it's really the doing. Less part, I guess, has to do with creating the spaciousness for other things as well. And that's kind of what I talk about in the business. Like we're human book. It's it's not just this. 43 00:04:49.960 --> 00:05:05.079 Sarah Santacroce: you know, creating spaciousness to then like back in the days, you know, the 4 h work week kind of approach where? Where? You then, just, you know, spend your money by sitting on a beach somewhere in the Philippines. 44 00:05:05.080 --> 00:05:23.559 Sarah Santacroce: It really is creating spaciousness to be more human, to have the time to reconnect with humans or with nature, or to become an activist, or, you know, like spaciousness outside of your business, so that 45 00:05:23.600 --> 00:05:28.559 Sarah Santacroce: you can do the things a human wants to do and and find that 46 00:05:28.710 --> 00:05:39.420 Sarah Santacroce: I think almost like if we don't create that spaciousness, we don't remember what as humans, we could also do instead of just working. 47 00:05:39.420 --> 00:05:39.960 Andy Mort: Yeah. 48 00:05:39.960 --> 00:05:41.469 Sarah Santacroce: What does that bring up for you. 49 00:05:41.470 --> 00:05:44.960 Andy Mort: I mean, and I and I think what you 50 00:05:46.060 --> 00:05:59.559 Andy Mort: emphasize and do so well as well is is integrating that spaciousness and slowness into the into the model of how you do business. And I think that feels like you think about the 4 h work week. There's almost this separation. 51 00:06:00.675 --> 00:06:03.560 Andy Mort: Between the work you 52 00:06:03.810 --> 00:06:08.989 Andy Mort: like. Plough everything into this part of your life, so that then you can do this over here. 53 00:06:09.300 --> 00:06:09.970 Sarah Santacroce: Right. 54 00:06:09.970 --> 00:06:10.770 Andy Mort: And 55 00:06:10.910 --> 00:06:16.900 Andy Mort: while I think you know you, you obviously want space around work and not to be working all the time. 56 00:06:17.120 --> 00:06:22.559 Andy Mort: Actually, there's something that you can bring into the work that you do do, and the business that you're building 57 00:06:22.810 --> 00:06:32.619 Andy Mort: that puts that spaciousness and the the approach of slowness and marketing like you're human into that thing itself as well. So that 58 00:06:32.780 --> 00:06:38.139 Andy Mort: there's a yeah, you're bringing the whole of you to the whole of what you do. 59 00:06:38.340 --> 00:06:41.300 Andy Mort: And so, yeah, that kind of when you were just saying that 60 00:06:42.010 --> 00:06:48.180 Andy Mort: kind of brought that up for me and and them the modelling of a different way of 61 00:06:49.040 --> 00:06:52.750 Andy Mort: doing the business itself, and thinking about business, and thinking about what 62 00:06:53.460 --> 00:07:10.019 Andy Mort: what your business is enabling, both in terms of what you're maybe producing, or the service that you're offering, but also in the lives and the model that you're setting, and the example that you're setting to those who do business with you, and how that can become a contagious thing that 63 00:07:10.410 --> 00:07:14.340 Andy Mort: that spreads. And yeah, that sense of 64 00:07:15.110 --> 00:07:22.939 Andy Mort: of slowness or spaciousness or stillness that people might take away from

In this episode of the Humane Marketing Podcast, we're joined by Kelly Drewett to explore the art of getting your content found by the right people. Kelly shares her expertise on conscious websites and sustainable SEO, unpacking how businesses can create effortless, human-centered experiences for their audience. We dive into the importance of understanding your audience, choosing the right keywords, and humanizing SEO strategies to make meaningful connections. Tune in for an insightful conversation that blends technical know-how with a touch of humanity. Here's what we covered: Conscious websites and sustainable SEO: What does this tagline mean to Kelly? SEO as matchmaking: The role of understanding your audience when choosing the right keywords. Humanizing SEO: Strategies for making the technical process of SEO more personal and audience-focused. Balancing SEO and authenticity: Is there a trade-off between ranking well and staying true to your brand's voice? How do you navigate it? Avoiding SEO overwhelm: Practical advice for entrepreneurs to focus on what truly matters without getting lost in SEO "best practices." and a preview of the Collab Workshop on February 5th -- Speaker 1: hello, humane marketers. welcome back to the humane marketing podcast, the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah zaneck rocha, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. Sarah0: hello, friends. welcome back. today's conversation fits under the p of promotion. and if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. if you're new here and don't know what i'm talking about, you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane dot marketing forward slash one page. the number one and the word page. and this then comes with seven email prompts to really help you reflect on these different piece for your business. today, i'm having a wonderful conversation with kelly drewitt about getting your content found by the right people, or in other words, seo, search engine optimization. and i'll tell you about kelly just in a second. but first, allow me to just give you a little reminder, especially if you're not on my mailing list, that i'm hosting another live round of the marketing like we're human program. this is my signature program that i've been hosting since two thousand nineteen, which is part self development, inner development, part pragmatic, out there marketing and business advice. in short, it teaches you how to market from within so that you become a client resonator. for the past five years, i've been running the marketing like we're human program as a three month program to really deliver this transformation to market from within so that it resonates with your ideal clients. but i think we can all agree that we're living through some unusual times and sometimes quite rough times for entrepreneurs. and what worked five years ago doesn't necessarily work anymore today. so here are the three main reasons why i decided to experiment with a more condensed and also, therefore, a more budget friendly version of my signature program. first of all, the economic landscape looks very different from what it did five years ago. and many of us have either less available cash for investing in ourselves, or we just kinda wanna hold on to that cash because there's so much uncertainty. second, blocking ten ninety minute calls for a program is a challenge for many. and so that's another reason why i will experiment this round with a shortened version. and then finally, also our consciousness has really evolved as well. so i find that participants are much more ready for humane marketing, and i can pick them up right where they're at. so another reason to experiment with a shorter version of of my program. so what does this condensed version, look like? well, the online portion of the program is the same, the video course and the workbooks. and then instead of ten live group calls, we'll go with five. so, i'm basically taking two models into one call. and if we need an additional call, we'll add one at the end. and, of course, the investment is reduced substantially from, seventeen hundred and fifty to nine hundred and fifty for the program. so, yeah, i'm i'm just wanting to experiment because i want this to be accessible to entrepreneurs. right? and so i'm experimenting with, with this cohort for this round, with these conditions. so i already have wonderful humans signed up for, for this cohort, and i'm just anticipating a wonderful group of change makers to kick off twenty twenty five. if this is the first time you hear about the program, this is for you if you want and need to get more clients, but you want to share your message in an ethical and humane way. you want to make a difference with your work. maybe you're just starting out or have been in business for a while, but haven't really found the marketing activities that work for you. also, maybe you are pivoting your business from the business as usual to your life's work and want to radically change the way you get clients. so if any of this resonates, please go ahead and book a call with me, via the orange button on the invitation page at humane dot marketing forward slash program. we start on january thirtieth, so there's still time to, go through it, read it all, look at all the testimonials. there's tons of testimonials and case studies, whole case studies on this page. so have a look, and then, let's have a human conversation around it. alright. thanks for letting me share that here. now back to kelly and getting your content found by the right people. so kelly druid has more than twenty five years of experience in website development and search engine optimize optimization seo. she is passionate about helping you improve your seo and really develops user centric wordpress websites optimized for search engines and provides technical seo as well as helps you create unique seo friendly content. so that sounds all very technical, but i promise, if you listen to this conversation, you will find out that it's actually very human and humane. kelly also used to be a member of the humane marketing circle, so she is very much aligned with our values. and then we cannot wait to have her back for a collab workshop in our community. so without further ado, let's listen to this conversation about getting your content found by the right people. Sarah: hi, kelly. it's good to have you back on the humane marketing podcast. welcome. Kelly: hi, sarah. really nice to be here. Sarah: yeah. lovely to reconnect. you were on the podcast once before and my community, the humane marketing circle, which you used to also be a member of, wanted you back for another collab workshop. so that's what we're doing. we're just recording a kind of introduction, episode, and then we'll plug the workshop at the end so that listeners, if they're like, oh, i i wanna learn more about, kind of like the humane approach to seo from kelly. hopefully, they'll join us. so let's just talk about your approach to seo and, you know, for those who may not know what seo even stands for, you can you can, explain that. but i picked up the, the tagline basica

In this episode, Tamas Hovanyecz joins us to explore how meaningful human conversations can reshape business for the better. Instead of the usual "What do you do?" we'll dig into "Who are you?"—a subtle shift that sparks trust, vulnerability, and holistic solutions. We'll talk about creating the psychological safety needed for authentic dialogue and how entrepreneurs and Changemakers can hold space for deeper connection with their clients. We'll also consider how "relational design" can help cultivate intentional spaces—online and offline—where real human exchanges lead to lasting impact. If you're ready to slow down and nurture conversations that truly matter, this episode is for you. Here's what we addressed in this episode: How slowing down and connecting on a human level leads to more effective, holistic solutions Shifting from "What do you do?" to "Who are you?" to foster authentic, meaningful conversations The importance of psychological safety in building trust and honest collaboration How small business owners can create deeper relationships with clients through dialogue and vulnerability Designing relational spaces—both online and offline—that encourage genuine human connection Exploring the concept of "relational design" to spark lasting change in organizations and so much more... --- How We Can Change The World With More Meaningful Human Conversations Sarah: hello, humane marketers. welcome back to the humane marketing podcast, the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah zaneck rocha, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. Sarah: welcome back, humane marketers. happy twenty twenty five. i hope you had a good break. if you had one, i hope you did. welcome to another year of meaningful conversations around humane marketing and business building in order to create a business that contributes to making this world a better place. you may have noticed it already last year that there are fewer episodes than your typical podcast, but that's actually intentional. because i really want to create less but more meaningful content. so i try to handpick my guests and bring you people who i really feel are doing things differently. so having fewer episodes also contributes to creating more spaciousness for both of us, which is one of my favorite words these days, spaciousness. and also a big theme in my upcoming business like we're human book. talking about the book, i haven't given you an update in a while because i've just been busy writing. and it's now almost ready, but i'm doing things differently again and won't make a big hoopla around a book launch and instead just do a slow launch over the whole year more or less. so on the podcast, i'll be hosting some conversations with friends around topics that come up in the business like we're human book. some of them, uh, are even mentioned in the book. and so, yeah, just thinking about that gets me really excited. and if you join us in the humane marketing circle before january twenty seventh, you also get the chance to participate and contribute to a beta round of four workshops following the four parts of the book that i'll also be offering to the public when the book is live sometime later this year. and otherwise, as i said, you'll get to listen to the conversations around these topics here on the podcast. so with that, let's get started with the first episode of this year. today's conversation fits under the p of people and partnership. if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. and if this is your first time here, big warm welcome. you probably don't know what i'm talking about, but you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane dot marketing forward slash one page. that's the number one and the word page. and this comes with seven email prompts to really help you reflect on these different p's for your business. so today, i'm talking to thomas hovanyak about meaningful conversations. thomas energizes the role of a leadership coach, strategic facilitator, and breath work guide. he helps leaders and teams who become the most balanced versions of themselves to build innovative projects and organizations tackling complex social and environmental challenges globally. he's the cofounder of who cards, a card game on a mission to transform social interactions to become more open, vulnerable, and authentic. and we're actually using these questions in our community for the last few months and are just loving those conversations. thomas leads a truly nomadic lifestyle and can often be found balancing and walking on high lines, hundred to two hundred meters high in the mountains where birds fly by. so here's what we addressed in today's episode. we talked about how slowing down and connecting on a human level leads to more effective holistic solutions. how shifting from what do you do to who are you to foster authentic and meaningful conversations. we talked about the importance of psychological safety in building trust and honest collaboration. how small business owners can create deeper relationships with clients through dialogue and vulnerability. talked about also designing relational spaces, both online and offline, that encourage genuine human connection. and we explored the concept of relational design to spark lasting change in organizations and so much more. so i'd say without further ado, let's dive in and listen to this conversation between thomas and i. Sarah: hey, Tamas good to see you again. Tamas: hey. good to see you again. Sarah: we're saying again because we've had this conversation before and it was amazing. and then the sound wasn't so amazing. so we decided to record it again and it's been a few months you've been traveling mountain climbing. and so, yeah, it's it. i can't say i've forgotten it because there was, you know, some things that are like really got me thinking, but it's also good to have the conversation again. so we're talking about meaningful conversations. so maybe you can start there. and just like in the last few months, you you told me you've been outdoors a lot. and tell us a little bit about that. have you taken were you the leader of these groups outdoors, or were you a participant on these outdoor, experiences? and how does the meaningful conversations fit into that experience? Tamas: wow. such a great question. thank you so much. so the last couple of months, i've been mostly doing this, extreme activity called highlining, meaning that we put a a tightrope or a slackline in the mountains between two points that are currently not connected. and we go on an operation to set this thing up. and then once it's it's up there, we we get on it and we stand up and we balance and walk. Sarah: and it's i can just imagine it. yeah. Tamas: and in the last, three months, i've been involved in a big project in greece. we set up one of these highlands, which was one kilometer long on the top of the vikos gorge, which is one of the deepest gorges of europe. and, you know, the beauty of of this is that a number of people come together and many of these people don't know each other from earlier. and, they just have a common passion. and so

In this episode of Marketing Like We're Human, I sit down with Tad Hargrave to explore how heart-centered entrepreneurs can generate quick income without compromising their values. We delve into what ethical quick-revenue strategies look like, how to align speed with integrity, and ways to create urgency with care. Through real-world examples, Tad shares practical tips for navigating tight times while balancing short-term wins with long-term trust. If you've ever wondered how to make money quickly and ethically, this episode will inspire and guide you with actionable insights grounded in humane marketing. Here's what we'll explore together in this workshop:: What ethical quick revenue generation looks like: How can we make money quickly while staying true to our values? Aligning speed with integrity: How can we avoid feeling manipulative when generating quick income? Real-world examples: What ethical quick-revenue strategies have worked for others? Approaching urgency with care: How can we create urgency without relying on high-pressure tactics? Balancing short-term and long-term goals: How can solopreneurs prioritize immediate wins while building long-term trust? And if this episode leaves you craving more of these strategies, please join us for the live workshop on December 4th, 11am ET. You can sign up for a donation at humane.marketing/workshop --- Speaker 3:  hello, humane marketers. welcome back to the humane marketing podcast, the place to be for the generation of marketers that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah zena croce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers, mama bear of the humane marketing circle, and renegade author of marketing like we're human and selling like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. we share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. and if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea, like writing a book, i'd love to share my brain and my heart with you together with my almost fifteen years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. you can find out more at humane dot marketing forward slash coaching. and finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. Speaker 1:  hello, friends. welcome back to another episode of the humane marketing podcast. today's conversation fits under the p of promotion. if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. and if you're new here and don't know what i'm talking about, you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane dot marketing forward slash one page. that's the number one and the word page. and just a reminder that humane is with an e at the end. that's mainly for my non mother tongue english speakers. this comes with seven email prompts to really help you reflect on these different p's for your business. so today's episode is, as i said, around the p of promotion. and as you've seen in the title, we're talking about how to make money ethically, and quickly. and for this conversation, i've invited my colleague, tad hargrave, who is a hippie who developed a knack for marketing and then learned to be a hippie again. sound familiar, the hippie story? since two thousand and one, he has been weaving together strands of ethical marketing, waldorf school education, a history in the performing arts, local culture making, anti globalization activism, an interest in his ancestral traditional cultures, community building, and supporting local economies into his work, helping people create profitable businesses that are ethically grown while restoring the beauty of the marketplace. so here's what we explore together in this conversation. what ethical quick revenue generation can look like. how can we make money quickly while staying true to our values? isn't that an oxymoron? aligning speed with integrity. how can we avoid feeling manipulative when generating quick income? real world examples. what ethical quick revenue strategies have worked for others, approaching urgency with care. how can we create some urgency without relying on high pressure tactics? and then balancing short term and long term goals. how can solopreneurs prioritize immediate wins while building long term trust? and so much more. and then if this episode leaves you craving for more of these strategies, please join us for the live workshop on december fourth, eleven am eastern time, and you can sign up for a donation at humane dot marketing forward slash workshop. this is a ninety minute workshop inside our community, the humane marketing circle. it'll be very hands on. we have at least two breakout rooms and a lot of conversations. so with that and no other further blah blah, let's listen to tad. Sarah:  hi, Tad good to see you. it's lovely to hang out with you. Tad:  you too. Sarah:  so how to make money quickly and ethically, it's kind of like the and dot, dot, dot, because you're on the humane marketing podcast. right? so if i only said the first part of the sentence, people would have gone, like, i thought this was about intentional, slow building business. so, yeah. tell me. and, and ethically at the same time. Tad:  yeah. well, it's interesting because this was something that came up with my clients years ago where they would just call me in a desperate situation. rent was due, big tax bill, gone through a big breakup. their partner who'd been supporting their business for years was saying, look. you really got to make this work because i i can't keep pouring money into it. and whatever the situation was or maybe it was some goal. maybe it was just a big inspiring goal. like, oh my god. i need this much money so i can do this thing, and, you know, there's a timeline on it. so people would come to me and i would feel for them. and, yeah, so much of my marketing is this slow marketing kind of organic relationship based reputation word-of-mouth, and all of that takes time. but i realized, well, there are times in my life i had to hustle. you know, i don't i don't wanna banish hustling. there's a, you know, make make hay while the sun shines, as they say. there there is a time to just you gotta crank. you gotta work really hard for a short period of time. it's not a it's no way to live a life, but it's it is a gear that's good to have. and i just realized, you know, i'd done that in my life. and at times i really needed money. once i was thinking about it was, when i was much younger, i'd want to go to a bunch of tony robbins seminars, and they were really expensive. and i didn't have the money, and i just had to make the money, and i found a way to do it. and so i thought there are some things i know that work to to generate cash flow, as as short term tactics. and so then i started gathering those, and i reached out to my colleagues. i'm like, what are the tricks? like, if somebody just needs money tomorrow or next week, what what have you got? and almost all my colleagues had some little approach that's and they're go to and the one they give to their clients. so i started to cobble these together. and and then i ran into the, the second problem, which was that i would then offer these to the to those people, and they would, not be able to implement them because they were too maxed out. they were too desperate. they were you know, you're trying to teach somebody to swim while they're drowning, and it doesn't work very well. Sarah:  mhmm. Tad:  and so i realized that we actually needed to create space first. we need to create some room in their life so that they would actually have the capacity to, to do this. i've opened up two threads here, but i wanna just go to this one, thread. something you said earlier about, it being how can it be ethical, but also fast? Sarah:  right. Tad:  and, a woman i was dating last year, she drew this out, and i thought it was just so brilliant. and we can imagine there's this two axes. yeah. there's ethical and unethical, and there's hard and easy. and so there's a quadrant here where something is, unethical and it's hard. and i just recommend everybody stay away from that quadrant. it has no redeeming qualities. Sarah:  it's just like, why even bother? Tad:  why even bother with unethical and hard stuff? then there's stuff that's unethical and easy. and you could say it's unethical and it brings in results fast. and this is probably a lot of what's being promised in the marketing world. right. and

In this episode, I'm joined by Avital Spivak, an online tech coach and certified business manager, to discuss how heart-centered entrepreneurs can overcome tech overwhelm and use tools to boost efficiency. Avital shares her expertise on aligning technology with your business values, building a solid tech foundation, and approaching tools as trusted partners that enhance, rather than complicate, your work. Whether you're tech-savvy or tech-shy, this conversation will empower you to confidently choose and manage tools that free up time and create space for being more human in your business. What we covered in this episode: How technology can serve human needs rather than the other way around. Ensuring that we're building a solid foundation of our business tools before adding new technology. Evaluating new tools that align with our business paradigm and values. Approaching tools as if they were team members, ensuring they complement and enhance our work. Strategies for overcoming tech overwhelm by starting small and focusing on what's needed. Choosing the right person to help with tech. A sneak preview of the Collab Workshop on November 6th -- Overcome Tech Overwhelm & Boost Efficiency Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Hello friends. Welcome back to another episode of the humane marketing. podcast. Today's conversation fits under the P of partnership. We're partnering with technology and tools, and I'm speaking to Avital Spivak. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the humane marketing mandala. And if you're new here and don't know what I'm talking about, you can download your one page marketing plan with the [00:03:00] Humane Marketing version of the seven Ps of Marketing at Humane. marketing forward slash one page, the number one and the word page. And just a reminder that humane is with an E at the end. That's not always obvious for non English speakers. So it's not human marketing, but humane. It comes with seven email prompts to really help you P's for your business. I'll tell you more about Avital in a minute, but first allow me to plug my awesome business book alchemist program, which starts on November 14th, one more time. So this is a program for what I call a renegade authors. So authors want to be authors who are writing a book for the message, for the change, and not only to call themselves bestselling authors. So, in these eight weeks together, [00:04:00] we'll refine your big message, get clear on your ideal reader, build a solid outline for your book, and then also create a marketing plan for it. So, it starts on November 14th. It lasts officially for eight weeks, and I'm saying officially because with last year's participants, we're still meeting monthly in the BBA book lab to hold each other accountable with our writing, and one of the members already submitted A chapter to a multi author book and it's just been published and she keeps writing now her own book as well, which is amazing. The program comes with an evergreen video course portion and extensive workbook to help you reflect and work on your book as well as Eight live calls in which we go deeper into the content and start planning and working on our books. And after these eight weeks together, you also have [00:05:00] the opportunity, if you want to, to join that BBA book collab where we meet monthly because it really helps to have that accountability and community to hold each other accountable as well. So if that speaks to you, if you know deep down. You have a book inside of you, and let me tell you, it's never the right time to write a book. Just kind of like, it's never the right time to have a child. Maybe now is the time. So check out the details at humane. marketing forward slash BBA. And let's talk. Book a call to talk to me about whether this is a good fit for you. I'd love to hear about your book idea. Okay, so back to today's episode. Avital Spivak is an online tech coach, certified online business manager, and computer engineer. For 15 plus years, she has been breaking the myth [00:06:00] that people who did not grow up with technology cannot get comfortable with it at any age. She's a martial artist, multilingual, and enjoys helping clients from everywhere around the world get unstuck with tech so they can grow their business with confidence. What we covered in our conversation, how technology can serve human needs rather than the other way around. Ensuring that we're building a solid foundation of our business tools before adding new technology, evaluating new tools that align with our business paradigm and values, approaching tools as if they were team members, ensuring they complement enhance and enhance our work. Strategies for overcoming tech overwhelm by starting small and focusing on what's needed. Choosing the right person to help with tech. And then also a sneak preview of the collab workshop on November 6th. [00:07:00] That's right. On November 6th, Avital comes into our community, the Humane Marketing Circle, and will help us in a 90 minute hands on workshop to get more familiar. And get more used to tech and also kind of build that foundation and map it out according to our needs. So if you want to join us after listening to this episode, please go to humane. marketing. com forward slash workshop. And you can join us for a small donation inside our community. All right, let's do it. Here's Avital and I talking about tools. Enjoy. Hi, Abital, so good to have you on the Humane Marketing Podcast. Welcome. Welcome. Hey, Sarah. Great to be here. Thanks for welcoming me. Thank you. All right. Tools and technology. That's our topic today. One of my favorite topics, actually, I, [00:08:00] I'm a big tech fan and AI and people kind of always Find that interesting because I'm, as you know, I'm talking all about human and being human and being humane. But I really feel like they go together and we can discover or kind of dive deeper into that later in the conversation. But I want to start with you and this topic of. Yeah. Technology. What, what brought you, like, what made you focus in on that topic? That's my first question. And then why is that such a struggle for so many entrepreneurs? So two questions for you. So what brought me here is many years as a software engineer and a team leader. So I've been in the tech space for many, many years. But also I've been an [00:09:00] educator even longer than I've been an engineer. I've always liked having people ask me questions and, and come back with something for them to get them unstuck and into the next step. It's been a lifelong since I think I remember myself in the third grade already helping. other kids in my class with their problem with their mom and the problem with homework and their problem. So it's always been there. Every team that I've been on, I became the person who onboards people and et cetera, and shows them what to do. So both of these came together as an entrepreneur. To help solopreneurs with their technology. For me, and it's interesting that you said that your interests are in tech and people, because for me, this comes together because the technology is here to serve us. It's not separate than the human. [00:10:00] And I think a lot of tech troubles, to go into your second question, a lot of tech trouble comes from ill fitting matches. So when we forget the human part of the equation and we focus, let's have the tech that can do that thing. Wait a minute, there's a human in the equation. If we don't fit the text to the human, it's not going to work. Yeah. That's why you're here on this podcast. I could get, I knew you know, when Sophie Leschner introduced us, I'

In this episode of the Humane Marketing podcast, Sarah speaks with Marc Winn about how AI and automation can enhance human interactions and support meaningful connections when used with the right intentions. They explore the impact of AI on marketing and the workforce, reflecting on how businesses can shift from manipulation to empowerment. Together, they discuss the ethical implications of AI, the role of marketers in creating positive and healing stories, and how heart-centered entrepreneurs can embrace technology to build community, foster trust, and stay present amidst rapid change. This episode is a thoughtful guide for those looking to partner with AI in a human(e) way. Here's what they talked about in today's episode: How AI and automation can enhance human interactions and marketing, and the importance of using these technologies with the right intentions to support meaningful connections. The impact of social media, AI, and automation on the workforce, questioning the future of employment and the potential for a reevaluation of what we sell and how we find meaning in our work. The ethical implications of AI, particularly in marketing, and the need to shift from manipulating people's subconscious drivers to empowering them. The role of marketers in creating positive, hopeful stories that inspire deep connection and trust, viewing marketing as a form of healing. The concept of mutual exchange in business and how businesses can foster connection and community while leveraging technology like AI. How businesses and individuals can build optimism and focus on creating something better amidst the rapid technological changes. The importance of focusing on the present and using AI to create deeper connections, rather than amplifying attention-seeking behavior. -- Parterning with AI in a Human(e) Way Intro with music NEW 2022: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Sarah: Hello friends. Welcome back to another episode of the humane marketing podcast. Today's conversation fits under the P of partnership. We're partnering with AI. Yes. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the humane marketing mandala. And if you're new here and don't know what I'm talking about, you can download your one page marketing plan with the Humane [00:03:00] Marketing version of the 7 Ps of Marketing at humane. marketing forward slash one page, the number one and the word page. And this comes with seven email prompts to really help you reflect on these different Ps for your business. Before I introduce my guest today, just another reminder that if you're playing with the idea of writing a business book about change, you might want to consider looking at my Business Book Alchemist program. I'm only running this once per year, and not sure if I'll run it again next year unless I'll write a fourth book. I'm finishing my third book with this cohort, and in the eight weeks that we have together, we'll refine your big message. Get clear on your ideal reader. Then build a solid outline for your book and also create a marketing plan for it. The program starts on [00:04:00] November 14th and lasts officially for 8 weeks. I'm saying officially because with last year's participants, we're still meeting monthly in the BBA book lab to hold each other accountable with our writing. It comes with recorded video lessons, so homework, a workbook as well, But also live calls where we connect and have time to really exchange on our big message and the book writing. So check out the details. If you're interested at humane. marketing forward slash BBA and book a call to talk to me about whether this is a good fit for you. All right, back to today's episode. So my guest today, Mark Nguyen, is a dedicated guide and mentor, helping individuals and organizations navigate the complexities of our modern world. With a focus on fostering innovation, [00:05:00] building social capital, and nurturing a sense of togetherness, Mark's work is transforming communities and inspiring countless people to reach their full potential. I Mark is the co founder of the Dandelion Foundation, an initiative aimed at creating a better future by leveraging the unique strengths of small island states. He is also the mind behind the 50 Coffee Adventure, a project that encourages meaningful connections and conversations to drive social change. So join us as we dive into Mark's insight on human centered AI adoption and his vision for a more connected and innovative world. Here's a summary of what we talked about in this episode, how AI and automation can enhance human interactions and marketing. and the importance of using these technologies with the right intentions to support meaningful connections, the impact of social [00:06:00] media, AI and automation on the workforce, questioning the future of employment and the potential for re evaluation of what will sell and how we find meaning in our work. The ethical implications of AI, particularly in marketing and the need to shift from manipulating people's subconscious to empowering them. The role of marketers in creating positive, hopeful stories that inspire deep connection and trust, viewing marketing as a form of healing. The concept of mutual exchange in business and how businesses can foster connection and community while leveraging technology like AI, how businesses and individuals can build optimism and focus on creating something better amidst the rapid technological changes, the importance of focusing on the present and using AI to create deeper connections rather than [00:07:00] amplifying attention seeking behavior. What's funny is that it is only after the episode finished recording that we found out how to apply AI in the form of a background noise cancellation on Mark's Zoom account. I did my best and used all the AI tools I know to make the sound experience as pleasant as possible. But if you do hear some background noise, just appreciate the humanness of this episode. Let's dive in. video1863576471: Hey, Mark, so good to see you again. You already had a good laugh, Off, off recording. So I'm sure this is going to be a, a fun and hopefully also inspiring conversation for, for people listening. Welcome to the Humane Marketing Podcast. Thanks Sarah: for having me. Yeah, it's a delight. Always a delight talking to you and, and like Rachel shout out to Rachel if she's listening, cause she's the one who introduced you having me. The other way around and, and I [00:08:00] really, she, she told me like, Oh, every time I talk to Mark, it's like blows my mind. I'm like, Oh, cool. I want to talk to him. So we did. And now here we are talking about AI and human and whether that, you know, there's anything ethical about that. So yeah, let's dive right in. If you're. open to that? Marc: Yeah, I suppose probably the place to start is kind of what really the moment of realization for me that, that we needed to start having deeper conversations about it. Think I, I ended up in Silicon Valley maybe 11 years ago at a place called Singularity University, which was a place that teaches people about all of the crazy technology that's now arriving and the fact that it was going to arrive far faster than we realize. And so I learned about all of these crazy, fabulous, amazing tools. And it blew my mind. And it took me seven days to get to sleep [00:09:00] again after kind of hearing about the craziness that's arriving. And I was getting the plane home and I stayed in San Francisco the night before, after doing it. I, I I was walking past the Twitter head office. And or near in that area. And I just was thinking that there were tens of millions of dol

In this episode, Erno Hannink joins me to explore how mission-driven entrepreneurs can make decisions that align with their values and create meaningful change. We dive into the power of habits and decision-making, discussing how aligning choices with personal values reduces mental fatigue and fosters personal growth. Erno shares insights on the importance of courage, and how businesses can go beyond profit to make a positive impact on society and the environment. Tune in to discover practical ways to build habits that lead to lasting change, both in life and business. Here's what we talked about in today's episode: How aligning decisions with personal values can help automate decision-making and reduce mental fatigue The impact of social media and news consumption on decision fatigue and mental health The importance of courage in decision-making, especially when aiming to create impactful changes in life and business How incorporating habits like gratitude and regular check-ins can enhance personal growth and communication How small, consistent changes in decision-making and habits can lead to lasting impact in our personal lives and the broader community Why businesses should go beyond financial success to consider their impact on society and the environment Erno's decision book, which helps improve the decision-making process by reflecting on the journey, not just the results Free Info Session on October 9th. Watch this episode on YouTube --- Intro with music NEW 2022: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Ep 197 intro: Hello, friends. Welcome back to another episode. Today's conversation fits under the P of passion of the humane marketing mandala. But also all the other P's because we're talking about making decisions. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala. And if you're new here and don't know what I'm talking about, you can download your, One page marketing plan [00:03:00] with the humane marketing version of the seven piece of marketing at humane dot marketing forward slash one page, the number one and the word page, and this comes with seven email prompts to really help you reflect on these different piece for your business. Before I tell you a bit about my guest today, allow me a quick plug for my upcoming business book alchemist program. The business book alchemist is a small group program for aspiring renegade authors who want to write a book that becomes part of their life's work. I've hosted this program for the first time last November and led a small group through creating their book outline, message and defining their ideal reader. We are still meeting monthly to hold each other accountable on our writing. And one of them has already submitted a chapter to a multi author book. So if you've always thought that one [00:04:00] day you'll write a book, then maybe the business book alchemist is for you. And that one day is right now. The business book alchemist is for change makers and trailblazers before they are authors. That's why we. call them renegade authors. They really care about the message more than about just being a featured best selling author. It's for first time authors who are looking to write a book that makes a difference. coaches, business, marketing, life, health, and more who want to write a book that becomes part of their life's work, and any other heart centered and service based entrepreneurs who are looking to write an authentic book that reflects their unique voice, experience, and insights. So I'm calling it business book alchemist, but in the new approach to business. So this is not just a how to book to [00:05:00] do something in business, but it really is aligned with this idea of doing business like we're human. Or is aligned with bringing change to business. So those are the kinds of people that I'm looking for, for this program. As you probably know, I've written two self published books about change, marketing like we're human and selling like we're human. And I'll be working on the finishing touches of my third book, business like we're human during the program. I wanted to share all of my learnings with heart centered entrepreneurs and aspiring authors, empowering you to write a book that becomes part of your life's work, because your message needs to be heard. So, if you do have a message that needs to be heard, now is the time to become a Renegade author. And writing a book is kind of like having a baby. There is never the perfect time. But if you do it now, you'll be supported by like minded people [00:06:00] and way beyond the eight weeks of the program. Again, we're still meeting monthly with the members of the previous program. And all you need to do to be part of that monthly ongoing community is Join the humane marketing circle. So join us now for a free info session on October 9th. That's 4 PM UK time. You'll find all the information. If you go to humane. marketing forward slash BBA. So business book alchemist humane. marketing forward slash BBA. And the link is also in the show notes. Otherwise, you can also just send me a message if you have more questions. And yeah, I'm not sure if I'll host a program again next year. Maybe I will feel the calling to start a new book, and then I'll definitely run it again. So I'd love to see you on October 9th [00:07:00] for the free info session, and if you can't make it for that time, just send me a message and we'll find a time to talk one on one. All right, back to today's episode. My guest today is Erno Honink. Erno is a sparring and accountability partner for entrepreneurs committed to creating sustainable, positive impact. He explores the nuances of decision making and shares his insight through articles, books. Podcasts, newsletters, and practical tools. With a life mission to reduce social and ecological inequality, he's dedicated to empowering others to make meaningful, impactful choices in their entrepreneurial journeys. Here's what we talked about in today's episode, how aligning decisions with personal values can help automate decision making and reduce mental fatigue, the impact of social media and news [00:08:00] consumption on decision fatigue and mental health. The importance of courage in decision making, especially when aiming to create impactful changes in life and business, how incorporating habits like gratitude and regular check ins can enhance personal growth and communication, how small, consistent changes in decision making can lead to lasting impact, why businesses should go beyond financial success to consider their impact on society and the environment, And finally, Erno's decision book, which helps improve the decision making process by reflecting on the journey and not just the results. So without further ado, let's dive into this conversation between Erno and I. Sarah: Erno it's good to have you on the Humane Marketing Podcast. Welcome. Erno: Thank you, Sarah. It's Sarah: good to be Erno: here. Yeah. Sarah: Yeah. It's good to be with you at a distance. We are one of those few [00:09:00] people who met in real life which is always nice, right? To have this human connection. And that was in in Coal this, this summer, earlier this summer. So I thought. Why not follow up with somebody who's in the same kind of movement talking about inner to outer. And then I looked you up and you're talking about decision making decisions with impact. I'm like, Ooh, yeah, that, that makes for a good conversation. So let's talk about decisions. And I guess we're going to go into habits as well, because that kind of goes together, but let's start w

In this new episode, Sarah sits down with Emily Shull to explore the complex relationship we have with money. They delve into why many people find this topic challenging and stressful, discussing common beliefs and narratives that shape our financial decisions. The conversation highlights how our upbringing and family culture influence our perceptions of money as adults, and the emotional aspects that play a significant role in our financial behaviors. Together, they address the taboo surrounding money and share insights on fostering open, healthy dialogues. By examining the difference between scarcity and abundance mentalities, Emily provides practical steps for entrepreneurs to begin healing their relationship with money, ultimately guiding them to align their wallets with their true purpose. Tune in for a compassionate discussion around a dry topic: money! Here's what we talked about: The reason so many people have a difficult relationship with money and why it causes stress. Common money beliefs or narratives that people develop and how they influence financial decisions. How upbringing and family culture shape the way we view and interact with money as adults. The role of emotion in financial behaviors and how we can become more aware of it. Why money is such a taboo topic and how we can start having more open and healthy conversations about it. The impact of scarcity mentality versus abundance mentality on our relationship with money and how to shift towards abundance. Practical steps people can take to begin healing their relationship with money. A teaser for what we'll work on during the Collab workshop on October 2nd.   --- Intro with music NEW 2022 + 4 [00:00:00] Sarah: [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] Hi, Emily. It's good to see you, hear you. We we see each other regularly because we're in this book lab. And so it's good to have this conversation just one on one with you on the Humane Marketing Podcast. Welcome. Emily: Yeah, thanks so much. Thanks for inviting me, Sarah, and I'm really looking forward to our conversation. Sarah: Yeah, talking about a taboo, money, right? You, you made that your topic, so we're gonna dive right in and I'm gonna ask, start by asking you why Why is it a taboo? Why do so many people struggle with this [00:06:00] topic of money? What have you seen in your work? Emily: Yeah, that's a great question. Money, our relationship with money is so complicated. Because what we're taught about money is that it's just math, it's numbers, it's accounting, it's logical. So you should be able to learn about it easily, make good decisions. And that's what it's all about, you know, making things add up, but our relationship with money. It's actually something that we feel inside of us. It's very emotional. It has a very long history that's been starting since the time that we were born. And so it's, it's a difficult and complicated and taboo relationship because it's so filled with emotions and are very deeply personal history. And so what I do as a holistic money coach is help people connect these two things.[00:07:00] Their rational mind that wants to make good decisions with money that has intentions for their lives and wants to fulfill them and this emotional side that sometimes contains these unconscious drivers that are keeping us from reaching the goals that we that we want for ourselves. Sarah: Yeah, you called them unconscious drivers, I guess. Is that the same thing as limiting beliefs, something else that we often hear limiting Emily: belief. Yeah, you can, you can identify them in different ways. Another, another way to think about that is that it's different parts of ourselves. When we're making a money decision, we have all these different parts that want to chime in and have a say in that. And so. 1 is the logical part that says, no, we don't need another sweater. And then another part comes in and says, oh, but oh, but this makes me feel so cozy. And it reminds me of what it was [00:08:00] like to feel like, really warm and snuggly as a child. And then another part that's kind of shaming and saying, no, why are you even having this conversation? You know, we don't need this. You need to be responsible. So there are many ways to think about this. unconscious part. Sarah: It's interesting. So it's, it's conscious, unconscious left brain, right brain, maybe mind and heart. So it's always these yin and yang. You could probably also say that, you know, the yang part is, is the logical part. And the yin part is the more kind of like flowing and being in harmony and just using money. When it feels good, right? So yeah, it's, it's so interesting. So what, what are some examples of, of some of these beliefs that maybe we have formed in our childhoods? Because I think you did mention this story with money [00:09:00] starts in our, in our early years, right? Or maybe, and that's a question to you, maybe it actually goes even beyond that. Like, maybe it's our history that starts even before we were born and it goes into the history of our ancestors as well. I, I personally believe that. So curious to hear what you think, and then maybe you can give us some examples. Emily: Yeah, I think that's absolutely true. Our relationship with money goes so far back. Oh, my goodness. Yeah. So when we're born, our parents beliefs about money and everything that they experienced, which includes their parents beliefs and everything they experienced and back and back and back. That is all put upon us when we're born. So this is what we're born into. And this becomes our money beliefs. And 1 of 2 things happen. We either we usually [00:10:00] just take them on. We inherit them. They become ours until we mature and see different ways of being with money and then decide for ourselves how we want to be. Or we reject them, we say, we know this is totally not us. This is not the way we want to be. And so we do something completely different. But either way, it's an unconscious decision until we mature and. Really take a look at ourselves and our own experiences. Then we're able to tease apart. What is actually inherently mine? What are my values around money versus what I was born into my parents and the culture around me and what I find is that. It's so deeply personal, so there are so many layers of our origins with with money. We're affected by our environment. You know, the, the country we were born into our culture [00:11:00] has a big impact on how we think about money. If you think about some Asian cultures, save, you know, 30, 40 percent of their income in the United States. I think the savings rate is in the, in the single digits. So that's 1 impact. And then as you go narrower, then there's our parents and household that we grew up. You know, when I grew up, if we didn't eat out that much, but when we went even to a fast food restaurant, my mother was very frugal. So, you never ordered the big sandwich, you know, you never ordered the drink. You just got your drink at home. Whereas in another, you know, a friend of mine, you know, that wasn't the case for her. But it all really filters down to your own personal experiences. So what I find is that even though in our environment, and our parents play a big role in what we think about money, it's really our own lived experiences that have the biggest impact. And it's [00:12:00] usually related to something that happened, as when we were children, and that just hasn't been brought to light that hasn't been healed. So I'll give you an example of 1 person that I worked with. She came to me because for her money was always. A struggle, she just felt it felt heavy. It felt like no matter what she was doing, no matter how much income she was bringing in or what her assets were. It felt like a constant struggle. And this may have been surprising if you looked at her life from the outside, she was very intelligent and talented. She had multiple. Degrees, she was respected in her field of work, and she did all the things that you're supposed to do to to have a good relationship with money and to make it work. You know, she read books, she followed strategies she had a supportive partner, yet she still felt this constant struggle with money. Like she was. Yeah, like she was in it on her own, and that was always really hard. [00:13:00] Well, what we found during our work together was that it was tied to her loss of her sister when she was very young. So when she was about 10 years old, her sister, who was close in age, died, and her parents really turned inside at that time in their own grief. And so there was no space for her to, to express her grief and to process that. Yeah. Yeah. And then, in addition to that, her mother died when she was in her early 20s, and her father quickly remarried and really abandoned her after that. And so when, when we looked at her history, not just related to money, but her family history as well. It was really surprising how directly this was tied to the feeling of struggle. It was all about feeling abandoned and not having that family support that she needed at that very crucial age. So, I see this In my work with everyone that I [00:14:00] work with, it's it's not just about what is our money belief, but what very specific situation happened to us that brought that and usually it's not something we would ever associate with money. Sometimes it could be money related, but other times it's not. It's just a purely developmental wound that almost all of us have. Sarah: Yeah, I'm so glad you shared such a deep example because that really shows how deep this, this goes, right? How far back we need to go and, and how, how many layers we need to uncover. And it's very vulnerable. Work to, to go to these places because usually they're, they're not exactly happy moments at least from what I've seen because we talk about money in the marketing, like human program as well. And it's, it's us

In this episode of the Humane Marketing podcast, I'm joined by Pauliina Rasi to explore the art of effortless and authentic social media post writing. We dive into why writing for social media can feel daunting, and how you can overcome those challenges by finding your unique voice and style.  Pauliina shares practical strategies for brainstorming fresh content, maintaining consistency, and offers a sneak peek into the powerful frameworks we'll cover in our upcoming workshop.  This conversation is designed to inspire and empower entrepreneurs to write with more ease and flow, aligning your social media presence with the principles of humane marketing. Here's what we talked about: + Why writing social media posts can feel so daunting + How to find your unique voice and style in your social media posts without feeling like you're copying others + Strategies for brainstorming ideas and generating fresh content for your posts + Tips for maintaining consistency + And a sneak peek of the frameworks that Pauliina will share with us in our upcoming workshop on September 4th - https://lu.ma/f64hyojw And so much more... --- video1182592561 Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Ep 195 intro: Hello and welcome back to another episode of the Humane Marketing Podcast. I hope you're doing well and had a wonderful summer. Maybe didn't even notice that I skipped one of the episodes this August, but I'm back. I'm back with another conversation. Today's conversation fits. The P of promotion, and I'm talking to Paulina Razzi, a communication strategist and [00:03:00] copywriter about effortless and authentic social media posts writing. If you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, well, a big warm welcome. We're all about humane business, humane marketing, humane selling. And if you don't know what I'm talking about, you can download your one page marketing plan with the humane marketing version of the seven piece of marketing at humane. marketing. com. One page, that's the number one and the word page. And this comes with seven email prompts to really help you reflect on these different P's and help you with your foundational clarity for your marketing and business. So, my friend Paulina Razzi is a writer, communication strategist, and trainer. With 20 years of experience as a journalist and communications consultant, she helps [00:04:00] businesses, projects, and professionals communicate their messages with clarity and confidence. Paulina's work focuses on breaking writing strategy into actionable pieces so that professionals and entrepreneurs can turn into. Effective content effortlessly and cut through the digital noise to share their message with people who matter. When not typing on her laptop, she can be found on the slopes of the Swiss Alps or spending time in nature with her family and friends. Yes, you guessed it, uh, Paulina is local here in Switzerland and we've actually, we're one of these people who have met in person. So that's always extra special. So here's what we talked about on this episode. Why writing social media posts can feel so daunting, how to find your unique voice and style in your social media posts without feeling like you're copying others, strategies for brainstorming ideas and generating fresh content for your posts. [00:05:00] Tips for maintaining consistency, and then a sneak peek of the frameworks that Paulina will share with us in our upcoming CoLab workshop on September 4th. So without further ado, let's dive in. Sarah: Hey Paulina, so good to see you and hang out with you for a bit to talk about social media posts. I'm very excited to have you here. Pauliina: Likewise. Thank you for having me, Sarah. Sarah: Wonderful. So we are doing a collab workshop together. And, uh, this time the topic is all around kind of like very pragmatic information around how do you structure and write, uh, those social media posts, which we know a lot of people are struggling with, right? It's, yeah. Is that also the feeling that you get? Like, because I think people are struggling with several things around this social media [00:06:00] presence kind of thing. Um, one of them, I think is consistency, but let's talk about consistency later. Let's first talk about this idea of. writing these posts. What do you see when you work with your clients? Why is that such a struggle for people? Pauliina: Well, writing is terrifying. I've been writing in one way or another, most of my career, and I can also relate on the emotional level to, to that struggle. And I see it in my client's lives and I experienced it in my own life as well. If not on a daily basis, regularly anyway, and that would, that would be maybe my first message that even though you are a professional writer, you can write a lot, but you can still sometimes feel that struggle because there's a lot at play there really when you're trying to write, especially when you write about yourself and your own work. And, um, and, uh, it's, it can be sensitive. It can be, [00:07:00] it can make you feel vulnerable. And there's a lot of authenticity at, uh, at play when you're writing about yourself, but, uh, but it can be, it can be overcome as well, when you, when you work through, through it, uh, well, enough, uh, enough, and when you develop different capabilities, capabilities around that. Sarah: Yeah. Yeah, no, I hear you. I think, I think there's. There's this fear of really truly showing up and. You know, I have this, I I've, as you know, I've been, uh, my first business was a LinkedIn consultant. So I've been growing up on LinkedIn. And to me, it's not scary at all to completely make a fool of myself on LinkedIn anymore. But I have, uh, like one very good friend who's been on LinkedIn for years as well. But she's still. still kind of feels like, Oh, but this is the professional network. And can I really, truly be myself? And w you know, and so I think a lot of people have [00:08:00] that with LinkedIn, especially, um, and of course also with, with other platforms, but LinkedIn kind of has this heaviness to it still because of how it came about. And it's changed a lot, but. I think it's also because a lot of maybe our clients moved out of the corporate world, and so they had to kind of like, wear this professional mask, and now they're going into their own business, coaching, consulting, and all of a sudden they're, they're asked, To show up as authentic and, and it just kind of feels weird. Right? So I think one of the big things is like, how do I find my voice on these platforms? How do you help people find their voice? Pauliina: Absolutely. And I think you're onto something there, especially when you say about LinkedIn and how rapidly the platform has changed. So many of us might be feeling that we aren't, we haven't really fully caught [00:09:00] up yet. And, um, and when you, when you feel that way, finding your voice and knowing. What part of your voice you actually want to project might be a little bit tricky, and it comes to down to defining your strategy and setting your goals. When I see people struggling on LinkedIn or on other platforms, if we backpedal a little, is it can be for the lack of strategy. So not really knowing What to say what they're trying to achieve, not not being sure how they're going to reach that. That's a big building block. And if you don't have those questions, it might be very hard to do with confidently the other reason or the other part that people might be struggling with is the confidence that you that that you also maybe your friend might be suffering from not having the co

In this episode of the Humane Marketing podcast we dive deep into the transformative power of Human Design with expert Jen Freeman. We'll explore what Human Design is, how it can be specifically applied to business and entrepreneurship, and how understanding your type can help you in making informed business decisions. Jen shares insights on how each type might approach business differently and highlights key aspects of Human Design that are particularly relevant to entrepreneurs. Join us for an inspiring conversation to help you create a business that is authentically aligned with who you are. Here's what we discussed in this episode: What Human Design is for those who might not be familiar with it. How Human Design can be applied specifically to business and entrepreneurship. How knowing one's type can help in business decisions. An overview of how each type might approach business differently. Specific aspects of Human Design that are more relevant to business, like authority or profile, or certain channels or gates. How understanding our own Human Design has influenced our business journeys (both the guest's and mine). A sneak preview of what will be shared at our Collab Workshop on August 7th. And so much more --- [00:00:00] video1299808011: [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] [00:08:00] [00:09:00] Jen, it's so good to have you here. Welcome to the Humane Marketing Podcast. Thank you. I'm very excited to be here. Thanks for having me. Yeah. Super happy to have this conversation with you. I feel like we, we've known each other for a long time. I just mentioned it in the intro, how we got to know one another and yeah, it's a pleasure to have you here. And even more to collaborate on this workshop together that we have coming up. So let's give people a little intro to well, human design and how we use it in business, but then we'll go much further into this during the workshop on August 7th. So why don't you start [00:10:00] Jen with explaining, maybe there's people who are listening who have never heard of human design. So I feel like yes, it's kind of in the zeitgeist, but maybe there's people who have not heard of it. So just kind of like a general introduction to human design. Okay, great. So the human design system was brought in by a gentleman named Rob, and he heard a voice and it said, are you ready? And for the next 9 straight days, he downloaded the system. I believe this was the early 80s and he tested it over the next 10 years. And he found it to be very accurate and began to slowly roll it out. And it grew to what it is today, where he's past, since past, but his school lives on, all the people he's trained. And the essence of it, it's based on something called the neutrino stream. And the neutrino is an infinitesimally small particle of mat that is a tiny bit of mass That comes from the sun and we filter these neutrino particles. And even in like our thumb, there's something [00:11:00] like 20 million in our phone at any given second. So it's part of the essence of being human is this interaction between our sun and how that interacts with us. So part of what human design system shows people is, is divided into types, which we'll talk about more in a bit. And it helps you to understand how your systems interacting with this neutrino stream and how you can truly. Work with it well to really live your best life. And so much of it has to do with how to really let go of conditioning, because we have something called centers. Some of them are open where we're deeply receiving conditioning, both from other people, the environment planets. And then there's ones that are called fix where we put out our own, I think of it, our own radio station. So human designs, the art of learning how to truly move correctly with your energy field in alignment with the whole. So it's not just you by yourself. Okay. You know, on your lonesome, it's really you inside all of life and how you can contribute both your well being and to the well being of life in the most optimal [00:12:00] manner. Yeah. It, it, it really is hard to describe it in such a short time, right? Because it's so complex. And when you first hear it and you hear like, What, this guy invented this and it was like a download and what, neutrino streams, what the heck is that? But yeah, it really has such depth that it took me years to get to the part, to get to the level where I'm at now of my understanding. And I've really only scratched the surface. But the reason I keep coming back to it is because. As you know, marketing, like we're human is all about starting from within, starting from who we are and then resonating with the right clients. And so that's why this tool and this knowledge is so important. So important to me, I feel like for people to really [00:13:00] understand who they are as you know, you and I both, both also believe in astrology and how that kind of helps us understand who we are, but human design just kind of adds another layer to that understanding. And yeah, over the years, I've. Really just gotten much more deeply into the, the study of human design in order to understand, like, like you mentioned, it's not just about me, but it's about me in relationship. To everything around us, because we're living in an ecosystem where we're constantly, you know, facing other people and in our business as well. And that's especially what we want to talk about today is like, well, how do we use a tool like that in, in business and in marketing maybe even. So I'd like you to pick up there. [00:14:00] Well, and one thing just as a bit. So, so for your listeners, I I first had my human design reading for myself 22 years ago, and I've worked with it with hundreds of people in 22 countries. So every color faith, I mean, everything, and it's just stayed true. So to me, it's describing something very fundamental, like our relationship to gravity. It's just there. So this is part of, I really. wholeheartedly invite everyone to test what we're about to talk about. This isn't something to just take in as a concept and believe. This is very much something to be like, Oh, and if it sparks your interest, if you feel curiosity, play with this, because it's really in starting to apply it, you really see the magic of it. So specifically to your point about marketing is the more you understand your type. And so there's four, there's four, arguably five types. So there's manifestors, There's generators, there's a subset called manifesting generators, there's projectors, and there's reflectors. And all four of these have different roles, different, [00:15:00] different ways that they work inside the field. So manifestors initiate. Now, I live in the States. And pretty much our whole culture, everyone's trained to be a manifesto. So, so, but the rest of the world, I'm sure y'all aren't quite in the insane level of capitalism. We are, but it's less than 10 percent of the population. So, in reality, only 10 percent of people are really meant to just be there. I've got an idea. I'm going to go do it. So, the manifestos, they're called energy beings and so are the generators. Now what this means by energy beings is they have access to energy to get stuff done. Right. But the manifestors, if you're a manifestor in business, then absolutely. I mean, in a lot of ways, it's amazing because you really can just go get stuff done like that, but you're not meant to actually work long term. It would really, it's, you're meant to initiate, but you don't have the energy to actually do the work. The generators. Are the worker bees. We're the ones. I'm a manifesting generator and Sarah, you're a generator, right? I'm a generator. Yeah. So we're the ones who [00:16:00] actually have it's correct. We have the amount of energy in our bodies that we are meant to work and we need to work. I mean, is when we work every day, we wake up, let's say, 100 Sarah units by the end of the day, you want to be down to almost 0. so you can truly rest. Right. So if you find out you're a generator in business. One of the key points is you need to wait to be initiated by life itself, by a manifestor. You need to wait, and this could be very challenging if you think you're supposed to be getting out there and initiating right away. Right? But let's just say that, and I, someone comes along and says, Hey, you know what? That recipe you've got, I think you have a really great bread baking business. You feel inside and we'll talk more about authority in a second, but you feel you get an answer you feel a yes Then it's like go for it begin the work begin to build it and it's you could say it's blessed by life, right? But if you have not been initiated by life and you try to manifest and you just do it out of nowhere There'll be a sense of [00:17:00] drudgery and difficulty and going uphill both ways in the snow, right? So the third type is the projectors. I want to just I want to just pause and think about this manifesting because It's interesting because kind of in this new age movement, there's all this talk about manifesting, right? Manifesting money, manifesting clients, manifesting anything. And it's always kind of like, well, we can create. Whatever we dream of, and we just manifest it, like, do you feel like there's a connection to the manifester type? And maybe again, that whole idea of you can manifest anything, that actually only applies to, To the manifestors. Great question. Or is that not the same kind of manifesting? Fantastic. And I've spent a long time looking at this. And so I, and part of what I think is important is to hold the human design language specifically in the container of human design, right? Because [00:18:00] they really mean something specific about a manifestor who's born in this kind of way. And at the same time, the new age culture, when it's talking about manifesting, So there's a, a universal truth of

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We're Human program. Find out more at www.humane.marketing/program

This week we are joined by the Polly Hearsey to explore the transformation of business towards greater consciousness. Polly shares with us how business can act as a form of consciousness, as well as practical steps for businesses to evolve alongside our growing awareness. We discuss ways to collaborate with nature, the benefits of aligning with natural rhythms, and offer valuable advice for solopreneurs and small business owners aiming to make their business more conscious and aligned with their values. Tune in to discover Polly's hopes for the future of conscious business and the crucial role of community and collaboration in this inspiring journey. This conversation aims to inspire and guide heart-centered entrepreneurs towards inner peace to create outer change. Polly and I talked about: How Polly defines Conscious Business How business acts as a form of consciousness Steps businesses can take to evolve alongside our growing consciousness Ways businesses can collaborate with nature Benefits of aligning with natural rhythms for both business and Mother Earth Advice for solopreneurs and small business owners to make their business more conscious and aligned with their personal values Hopes for the future in the realm of conscious business and how we can get there The role of community and collaboration in this journey And so much more --- Sarah: [00:00:00] Holly, thank you so much for being here on the Humane Marketing Podcast. It's good to have you with us. Polly: I'm, I'm, I'm so honored to be here. You know, I'm really looking forward to the conversation we're going to have. Thank you so much. Sarah: Me too. Yeah. It's been, it's been a, we've been in touch on, on LinkedIn and kind of seen each other's worlds. Right. Yeah. And then I came across this Not a meditation, but it was on insight timer, a short talk that you posted there about conscious business and, and just how you approach business. And I'm like, ah, now it's time, you know, I have to have her on the, on the podcast, so delighted to have you here. So we're going to be talking about. Conscious business, nature aligned business, kind of like all the things that you love to talk about. And I think that really clearly comes across. It's like, wow, she's passionate about this, right? So, [00:01:00] yeah. So maybe start with explaining what conscious business means to you. What, what all the things that you pack under this umbrella of conscious business. Polly: I, it's an interesting one because I think sometimes when we have terms that are upcoming in, in our world, then they mean so many different things to different people until they, they take on an accepted meaning. So for me, conscious business is really about understanding how we are consciously creating our businesses, how we're consciously contributing through our businesses. And so that takes it in, you know, how do we treat people? How do we treat the, the environment? How do we treat our, Own sense of wellbeing in terms of being an entrepreneur as well, because it's tough to be an entrepreneur and to be a leader of a business. It's, it's hard work and it can be very damaging to your self esteem in some ways, [00:02:00] particularly when you're being asked to do things that you're not comfortable with. I think, well, that's how I have to do it in order to be successful, but I don't like it, but I don't know that there's an alternative way. So I think that, that piece of being. Kind and conscious to yourself is as important to do as it is to be conscious of how you treat other people. And you know, for me that is if you are in a, you know, you are in a product-based business, then it's about your entire supply chain. How, how conscious are you of your entire supply chain? But if you're in a service-based, it's like how conscious are you of the way in which you're structuring your business and you are setting your business up. So there's a lot of sustainability in it, but it's also about why am I doing this? What, why am I, why have I started my business? So that's, that's what I really focus on is helping people understand why they've started their business. What was the driver? Because for the most part, we kind of skirt, skate on the surface a little bit, and we don't think about, you know, what, [00:03:00] what was that sort of like that soul calling that was really going on underneath my decision. And unearthing that so that you can understand that what you really want to do through your business is create a positive impact. And I've found that every time somebody really taps into that well of, of knowledge and knowing, then they come forward with a business that is really positive. So I think that that piece of understanding yourself and what drives you to want to do this. Helps you to discover the make conscious, the subconscious, unconscious reason that you actually started your business. So it means so many different things to me. I Sarah: love it because it's kind of like. Yeah, it's one of these buzzwords, almost nowadays, right? It's like authentic business, conscious business. What does that mean? It's kind of like, is it some people almost like put the spiritual business in there as well. So, so you're [00:04:00] right. It, it does. Depends on, on who you talk to. And it means different things. It sounds like for the two of us, it's, it's very aligned. I wrote down you know, consciousness of yourself, of others and mother nature. So that's what it means to me as well. It's like, first you start with yourself. That's what we do in, in humane marketing. Then you need to look at your relationship to others. Which includes mother nature and you touched upon sustainability and, and, you know, that's obviously a big part of of conscious business. But I actually find that the sustainability only people are often not conscious of who they are and, and themselves and relationship to others. And so it's a lot of, there's actually. It's not a healthy environment. At least it wasn't for me. I was kind of in that sustainably field for a while and I'm like, wow, it's [00:05:00] toxic in here and it doesn't feel good. So I believe it's because they're, they're haven't done so much on their own inner work. What do you think about it? Polly: Yeah, I think so. But also I think that there is a human, very human tendency to think we have a problem here, so I need to get into solution mode. So you get very into your head and you couldn't come up with a solution, but The thing that really strikes me about where business needs to go is that we need to tap into that well of knowing rather than knowledge that comes from our intuitive side. both: Because Polly: when you look at nature, for example, the complexity of the relationships in nature are so mind blowing that we can't approach that logically. It's just, you know, if you, if you think about how interconnected the Siberian tundra is to the Amazonian rainforest. Now, you, what, In a scientific way, we look at those as [00:06:00] isolated, but they're not. We've got these little micro ecosystems and then we've got these global ecosystems. And so I think that in order for us to function effectively as communities, as societies, and to function effectively as life forms on a planet that needs us to act a little bit more responsibly, then we have to tap into that intuitive side. And of course, people who are in a very scientific, logical space both: that Polly: they haven't, it's not, probably not even occurred to them that they need to do that, but they're still doing something positive, but they're not creating a conscious environment. around it. And I think that's where you and I sort of like really see things in the same way, is, is that we need to create a different environment. And that means changing how you think. It means not just changing how you act, you have to change how you feel as well. So you want to come into it with a feeling of self belief, actually, self belief that you can [00:07:00] make a difference. I think that is, that's the key. The number one stumbling block that people have, they have all this energy welling up inside them and there's things that they want to do. But the first big stumbling block is, Oh, can I really make a difference? Sarah: Yeah. And, and those are exactly the people that we need right now to have this courage and boldness to step up and bring and use business as this lever to make a difference, right? Yeah, so true. You. In this talk, you mentioned this shift that, you know, we kind of all, I think a lot of people that I talk to notice that there's some kind of shift going on. They can't really finger point it or they don't exactly know what's going on, but they're like, something is happening. So yeah. Talk to us a little bit about this consciousness shift. And what that means for our businesses and why maybe [00:08:00] so many people are unhappy with their business right now. So I Polly: think, I mean, I have to unwrap it. I mean, it's so, it's so complex, but I do think as we've got more technological and we've become more interconnected, but without the human connection that We've obviously got shorter attention spans. I mean, that's certainly, you know, you'll, you'll hear people talking about that in marketing settings, attention spans are getting shorter. So you need to box everything in and to, you know, get people's attention in shorter periods of time. And I think what is happening is the reaction to that. So it's not being articulated. It's not fully conscious yet. But the reaction to that is we need more meaning. We need more depth. We need more connection. We need more contact. We need to be seen as individuals. We need to be responded to as individuals. And if I look at the business, it's particularly the online business space, it has been absolutely spectacular. paint splattered with [00:09:00] blueprints and do these things and just, you know, this, this is how yo

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We're Human program. Find out more at www.humane.marketing/program

In this week's episode we sit down with Anne Rajoo to explore the concept of Peaceful Productivity. Anne shares the necessary mindset shifts to move from constant busyness to a more serene and effective work approach. We delve into practical strategies for identifying needle-moving actions, delegating tasks, and removing distractions, as well as essential advice for setting and maintaining boundaries between work and rest. Anne also highlights the importance of self-care in sustaining productivity and offers her recommended practices. Additionally, we cover how delegation can future-proof your business and how to view a Virtual Assistant as an investment in growth and peace rather than a cost. This episode aims to inspire and guide quietly rebellious entrepreneurs towards being more efficient while maintaining peace of mind, in line with humane marketing principles. In this episode we talked about: Anne's definition of Peaceful Productivity The necessary mindset shifts to move from constant busyness to peaceful productivity Strategies for identifying needle-moving actions and delegating or removing distractions Advice for setting and maintaining boundaries between work and rest The importance of self-care in sustaining productivity, and recommended practices How delegation can help future-proof our businesses Shifting perspective to see a VA not as a cost, but as an investment in growth and peace And so much more -- Peaceful Productivity Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded people. Quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business. Then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop. To hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work, so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at Humane dot marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing sales, general business building, or help with your big idea, like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client. You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. Welcome back friends. Today I'm talking to Anne Rajoux about peaceful productivity. I put it under partnership because you're either partnering with yourself to be more productive or you're delegating some tasks and partnering with someone else. Before I tell you a bit more about Anne, just a quick plug and reminder that if you're listening to this on the day that it comes out, June 28th, you have two more days to take advantage of the 400 off with the super early bird for the Marketing Like We're Human [00:03:00] program. As of June August 22nd, I'll take another cohort through my flagship program that goes really deep into creating your foundational marketing clarity by starting with yourself and bringing more of you to your marketing. And that's actually not just for Beginning entrepreneurs, often the people who come to the program, they're already two or three years in, because it's something that we kind of don't have time when we're first starting out. We're just putting quickly our website together and, you know, then immediately go on Facebook or LinkedIn or Instagram. And we forget about that foundational clarity, especially making sure that it. It comes from within. It comes from who we are. So it really is a transformational program that helps you grow into that person that achieves the goals that you set yourself. People ask me about the outcomes. [00:04:00] Yes. You know, it's about resonance with clients and yes, you will get more clients because you grow into that person that can get more clients. So it's about marketing, but it's so much more. It's so much deeper. Have a look at the details humane dot marketing forward slash program and you find an orange button there to book a call with me Do that as soon as possible Again, if you're listening before June 30th You should get the 400 off and if you're listening to this in July, you still benefit from the early bird, which is 200 of the group rate and of course if you're Since you're listening to this podcast, you're really already familiar with the seven Ps and that's what we go into depth in, and it's a hybrid program, so there's a, a video piece to the program with extensive workbooks. I've worked on this program for a whole year in 2019, ran through it with three [00:05:00] beta groups, so it's a solid. Really a solid program. And you can see that in the case studies and testimonials that you find on this page. I'd love to have you in the group. I think if you're listening to this podcast, you know what humane marketing is all about. You know that, you know, we're creating change and to create that change, well, you need to bring it out there into your marketing, your worldview, your values, more of you, all of that. Okay, back to Anne. So Anne is a creative force behind peaceful productivity with the goal to guide dynamic and ambitious women on a journey towards a mindful mastery of work and life, reshaping the way we perceive productivity. Additionally, she's the founder of virtual Virtufully a boutique launch VA agency that empowers female entrepreneurs to introduce their products, services, and [00:06:00] programs in a peaceful yet impactful way with support, compassion, and integrity. Anne's dream of living an extraordinary life has brought her from a tiny village in East Germany to London and eight years ago to Mauritius, where she lives with her husband and two boys. She's on a mission to join forces to redefine success and create a harmonious blend of professional achievement and success. And personal fulfillment and, and I talked about humane business and, you know, what that means for her. And I'm going to include her story in, in the new book that's coming up. And then from there. We're like, she, she was telling me about peaceful productivity and you can tell from the bio that our worldviews are just so much aligned. So in this episode, we talked about Anne's definition of peaceful productivity, the necessary mindset shifts to move from [00:07:00] constant busyness to peacefulness. To peaceful productivity strategies for identifying needle moving actions and delegating or removing distractions advice for setting and maintaining boundaries between work and rest, the importance of self care in sustaining productivity and recommended practices, how delegation can help future proof our businesses, and then shifting perspective to see a VA not as a cost, but But as an investment in growth and peace, I hope you'll enjoy this episode as much as Anne and I enjoyed recording it. Hi Anne, how are you? It's so good to have you on the podcast. Anne: Thank you so much. I'm so excited to be here, Sarah. Sarah: Yeah, it's lovely to have you. And this, as we were sharing before we hit record this topic of peaceful productivity, I think [00:08:00] it's just so needed right now. You and I had a little conversation about the third book that I'm writing about business, like we're human and how that really fits in with peaceful productivity. Right. And that's why I, I wanted to have this conversation with you. So why don't you start by sharing how you define peaceful productivity? Like, what does that Anne: mean for you? Yeah. Yeah. I mean, this is, it's so interesting. It's, it's still very much an evolving concept and journey for myself, but really it's, it's this intersection between the doing and creating the output and achieving the goals that we've set, creating the input that we're here in the world to, to create, but also maybe not doing as much and doing more in the sense of enjoying life and enjoying the moment, being present, really tuning into what lights [00:09:00] me up and what are things that I don't really like to do or want to do and, and, and focusing on this mix. Yes. Okay. We, we have to create some sort of work and maybe have a routine and, and have some outcome, but at the same time, there's more to being productive than just showing, oh, I hit my goals. I've ticked the boxes. I've crossed out all the to do's on my list, because at the end of the day, if we don't have that balance, Then we often hit burnout. So many people have gone through that. I've gone through that myself several times. So it's th

This is the fifth episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We're Human program. Find out more at www.humane.marketing/program

In this new episode, Jayne Warrilow joins us to talk about the essential role of trust in humane marketing and business. We explore why self-trust is the foundation of all other forms of trust, especially for entrepreneurs navigating challenging times. Jayne shares insights on how trust shapes a business's reputation and client relationships, offering practical steps to enhance trustworthiness. We also discuss the journey of becoming a trusted authority in your field, and how confidence and courage play crucial roles in this transformation. Join us to discover how making trust your competitive advantage can elevate your business in the world of compassionate entrepreneurship. In this conversation they talked about: What trust has to do with Humane Marketing and Humane Business Why self-trust is the foundation of all other forms of trust in business and how entrepreneurs can build and maintain self-trust, especially in challenging times How trust influences a business's reputation and client relationships, and what measures businesses can take to ensure they are seen as trustworthy How entrepreneurs can discover and embrace their calling to become a trusted authority in their field How confidence and courage influence the perception of authority and trustworthiness, and what strategies entrepreneurs can use to build confidence in their industry A sneak peek of what Jayne will cover in our Collab workshop on July 3rd --- Sarah: [00:00:00] Hi Jane, it's wonderful to be with you again today. Jayne: Oh, Sarah. It's such an honor to be with you. I'm really looking forward to our conversation today. Sarah: Yeah, me too, because trust. Oh my God, we could talk about this for like hours and hours, right? So such an important topic. And I think specifically for you and I, I've known each other for a long time. And we're very much value aligned and wanting to create businesses for the long term and helping our clients create their life's work and businesses for the long term. So yeah, trust just seems this kind of, I have to admit for me, it was kind of just this like given it's like, yeah, obviously that's part of the thing, but people do wonder. You know, how do you create trust and so that's why you and I talked and I'm like, yeah, it'd be great if you could come in and talk to us about that, because you have spent [00:01:00] a lot of time thinking about that deeply and came up with frameworks and and you'll share some of that with us. And I'm super excited. But let's start with kind of the foundational question. Like, why do we need to trust when we want to create a business and also maybe what does that have to do with creating a sacred business like you call it or a humane business like I call it? Yeah. Jayne: It's a really interesting question because just like you said at the beginning, Sarah, I think so many of us Take trust as a given, you know, if we're a good human in the world, you know, we're taught from a very young age to be kind and, you know, be kind to our neighbors and, you know, treat other people as we'd like to be treated ourselves. And most of us go out into the world with that kind of energy. And that I've used that word energy very specifically here, because in a way, trust is invisible. It's not something that's [00:02:00] tangible that you can see that you can, you know, Have on your business dashboard and measure necessarily how you're doing. There's data that points to it for us, but really it's such a, there's layers to trust, you know, and and what it really means for us. For me, what I've learned over the many years that I've been working with business and leaders is it's actually the foundation of everything. And it's not just the foundation of business because more and more as I get older, Like life and business are integrating together in a way. And it's so interesting, you know, like there's many of us that will have been to business school and we've learned leadership theories. We've learned business theories. We've learned what it takes to be successful in business today. But one of the things that I noticed in my reflections is I look back at like my time in business school. Nobody ever taught me to be kind. Or compassionate or the things that actually [00:03:00] come about building trust in the world. And at the end of the day, I think somewhere along the way, we've, we've somehow forgotten the fact that business is deeply relational it's about. Humans. Yes. It's also about technology today. So when I talk about relationships, it's not just about relationships between people, which of course you need, you need really good, solid, foundational relationships to make, you know, to be successful as both a leader and in, in your business. But also it's about kind of the relationship with technology. Okay. Your relationship with your business, your relationship with yourself, trust comes across all these different layers, which is what we're going to be diving into. Because once we start to pull it apart and, you know, I have a number of frameworks I've developed, it. It kind of, you look at the frameworks and you go, Oh yeah, that makes perfect sense. But somehow along the way, we forgotten [00:04:00] to really look at what it takes to actually create trust. And I think that's probably why we're all now doing business and leadership in a context where trust is at the lowest level it's ever been because we've neglected it. Sarah: Yeah. So good. Yeah. And it feels like we can immediately finger point at people or businesses where we don't feel that there's trust, right? But it's much harder to figure out, well, what are the things that create trust? Because like you said, it's kind of the invisible and it's just kind of like this energy that you either feel or you don't feel. And when you don't feel it, you're like, yep. It's because they're doing that. And in the humane marketing kind of realm, it would be the marketing that creates distrust, right? But, but there's so many other things besides marketing. And you mentioned this relationship to self [00:05:00] but also to your business and technology. Yeah. So let's maybe start with the self because that feels like a good starting point, because. Yeah, I feel like as business owners, that's where, you know, if you don't have trust in yourself, it's very hard to, to kind of give that to others. So, right. That's really Jayne: true. And, and I think, you know working in organizational life for many years, you know, seeing leaders talking about business as though it's out here. So when we think about trust, you know, very often in a business context, we think about, okay, how can we build trust, like from the business to our audience, for example, but in a lot of businesses that my audience, and I think probably yours as well, need to think about is, you know, how do we show up in, in our life? Right. And our business, because I think it was John Kabat Zinn that says, wherever you go, there you are. So you're not going [00:06:00] to be completely different in business than what you are in life. And, and really this, this external view of, you know, I can make my business success by doing things out here. It's kind of becoming an outdated notion today because the marketplace is demanding so much more of us. And the first thing that I want to speak to is this idea of trusted authority, which to me, I think you can't be successful in business today, unless you can build both trust and authority and authority doesn't come until you have trust in the first instance. So it begins. It's like, you know, just very simple questions. Like, do you trust yourself? And when I ask that of say clients or people that I meet, they'll, they'll stop and they'll think, and they'll, they'll, they'll come back with, well, there's some areas where I do, and then potentially there's some areas where. And maybe not so much. And so it's then that inner work of [00:07:00] really understanding yourself at a deeper level and understanding things, just very simple things. You know, this isn't new. It's like, what do you need? In any situation, for example, to feel confident in a situation, what do you need? And also, what do you want? How do you want to show up to your life, to your business, to your relationships? Who do you want to be and who do you want to become? Because what I'm really speaking to here is something I call your personal energetics or your personal resonance. Now. What do I mean by the word resonance? I just mean the relationship, the quality of connection that you form with yourself in this, in this inner space. Like, what is that quality of connection? Do you know yourself? Do you trust yourself? And in what situations do you trust yourself? And in what situations don't you? Now it's really interesting because what the research is showing [00:08:00] that Other people, other people know when you show up and you don't trust yourself because we all read energy. I mean, we don't talk about this all the time, but before anybody opens their mouth, right? We have a sense of who they're being and how they're feeling. Particularly as females, women particularly read emotional energy. And so really understanding that at a different level, you know, can really kind of accelerate the, what it is that you want out of any relationship. Whilst also enabling the other person to get that. So we're not just talking about you coming in here with a me, me, me energy. It's actually the beginning of the win win the me to we journey of how do I be in relationship with others? Well, I've got to learn how to trust myself and be in relationship with myself first so that I can inspire trust from others because if I don't trust me, nobody else is going to trust me [00:09:00] either. Sarah: Yeah, we're always so aligned in our thinking, right? The way I think about this recently, I, I started to thin

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We're Human program. Find out more at www.humane.marketing/program

In this episode, Sarah sits down with Sophie Lechner to explore how heart-centered entrepreneurs can attract clients on LinkedIn without resorting to spam. Together, they unpack the customer journey and how to craft impactful content that resonates on LinkedIn. Sophie shares her innovative concept of the content wheel, offering practical advice on using LinkedIn to inspire change. This episode is packed with insights and strategies to help you grow your business in a humane and authentic way. In this conversation they talked about: The customer journey and how to address that with your content on LinkedIn How entrepreneurs can use their content on LinkedIn to inspire change Whether content creation alone really works to get clients - or what else to do Sophie's concept of the content wheel and much more... -- video Ep 190: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] [00:08:00] Hi Sophie, it's good to have you back on the Humane Marketing Podcast. Hi, Sarah. How are you? I'm good. Thank you. Yeah, I was just looking at the last episode. It was if people have missed it, it's episode 172. That time we talked about kind of the, this community. Project that you started and that's how we connected. So it was more under the P of passion of the seven P's of humane marketing. And this time I wanted to have you back for the promotion [00:09:00] P. And I just kind of said in the intro, okay, promotion to me, that feels almost like an old paradigm word. It's kind of like, you know, advertising almost like we're not really, that's not what we're doing on LinkedIn. We're not. Promoting as per se. So yeah, let's just dive right in. What are we doing on LinkedIn that somehow leads to clients, but without the spam? Yeah, absolutely. That's true. There's so many connotations with that word promotion. So, in my mind, So I, you know, the people I like to work with are mission driven. And I know you, you, those are the same people that you like working with as well. And when you're mission driven, you really have a message to share and you, you want to help your, your potential clients, but you also have, you know, things that you want to share with the. Population at large things that are important to you. Even outside [00:10:00] of your work, but specifically about your work, you have messages. You want to raise awareness, for example, and the other thing is in order to help your clients. You need to really. to bring them to you to understand that they even have a problem. Right? So, so many people are walking around with problems that they have not necessarily identified, or maybe they haven't identified. Realize that they can actually have a solution to them, you know? And so I think we need to speak to that as well. So it's something that I've been talking about a lot is the customer journey, because I feel that we tend to talk to people who, you know, like we don't necessarily define them that way, but we end up talking to people who are ready to buy, and we talk as if they were choosing between vendors, right. Sort of. [00:11:00] What I think we want to do with our content is really to help transform people, to help people get to that point where they understand their problem, where they understand they can get help. And that's something that I think is very much forgotten or neglected. And those are the things. I love that. Yeah. Yeah. And I was just like, I had to. Jump in because it's so the opposite of the spammy messages that we get where they just assume that we want to buy whatever they're selling us. Right? So there's no client journey at all. It's like, no, you need this new product that, you know, whatever it does. And I'm like, have you looked at my profile? No, I don't need that. Right? And so. Yeah, that, that idea of taking people on a journey that, that really resonates. So, so yeah, I interrupted you. So tell us, tell us more. No, it's exactly, it's, [00:12:00] it's the whole shift between self centered, all these spammers are like me, me, me, my product and me and what I can do. And it's really shifting to the other, looking at others and how you can help them. That's really at the center of everything. Once you start doing that, you know, the rest follows you, you, you want to help people. And once you look at the people around you and understand how they operate in terms of what you offer and how you can help them. Yeah. Then you think about them and you, and you sit down at your computer to write a post or something. And you're like, what can I say that is going to help a person get closer to their solution? If their solution includes you all the better, but if it doesn't, you still have reached your mission. You still have accomplished your mission with regard to that one person. Yeah. [00:13:00] So many things. Like the. One thing that comes to mind is this idea that I talk about, which is the worldview. So that's what you're saying. It's like you bring that in because then there's no more provider kind of comparison. It's more like, okay, you've achieved your mission because the people are like resonating with what you're sharing and you just happen to also have a solution to their problem. But that requires that you also talk about the solution, right? So there's this thing in our brain that's called the reticular activating system. And so people kind of sometimes shy away, at least our heart centered people, they shy away from kind of, you know, talking about the problem or in, you know, typical marketing lingo would be the pain points. So we don't want to talk about the pain points. But we still somehow need to address the problem that they're facing. Otherwise, we're, we're losing them. They're, they're not even paying attention [00:14:00] to us. Now, you also mentioned that sometimes people don't even know they have a problem or what kind of problem they have. So it sounds like we need to start even earlier in that journey. So tell us how we would, you know, figure out what their problem or, or help them figure out what their problem is. Yeah. So it's, it's, yeah, you're right. That whole thing about the pain point, you do need to talk about the pain, but not like what is traditionally done is, you know, agitate the pain, like put salt in the wound, all these terribly belligerent terms. So it's not about that. It's, it's. If somebody has pain, yes, they need, you need to have them recognize it, but you need to help them understand where that pain is coming from, what is causing it, the fact that it is fixable. So those are all positive things that come out of talking about pain, right? So [00:15:00] the way to, to, to help with that is really to get to understand your customers really, really, really well. And. Of course, when we work with our clients, we get to understand a lot about who they are. But in a sense, that's their, their self when they're ready to buy that we know. Right. So even if we talk, so start with getting to know your customers really, really well. However, that's not enough. You need to go to before they were ready. And some of the ways to do that is to talk, you know, with in, in networking events, do networking, talk to people, talk to people who are not buying from you, talk to people who you know could benefit from working with you. But don't seem to be interested in signing up with you and have conversations, not like, why aren't you buying, but, you know, [00:16:00] just chatting generally and having them understand, for example, when I do networking, I often meet people who will say, Oh, I really hate LinkedIn. I do everything on Instagram, for example, so that this is my chance to ask them, what is it you like about Instagram? What is it you don't like about LinkedIn? And. By doing that, I get to understand the misconceptions they have about LinkedIn, the things they don't like, the things that I know I could simply tell them by a sentence. Well, actually, you don't need to do that or whatever, you know, I can fix it. But the point is really doing the market research and asking questions and getting to know them. And then the next thing you can do is write a post about it. And then you're talking to all those other people who hate LinkedIn for that particular reason, right? And et cetera. Yeah. Yeah. It's, it's funny because I was just preparing, we have our, our next Humane Marketing Circle community call and [00:17:00] that you're also a member of, and, and I was preparing the call and I was thinking that we could talk about limiting beliefs that our clients have. And so it's kind of that same idea. It's like, What are they telling themselves, like, you know, nobody gets clients on LinkedIn or LinkedIn is just a bunch of spamming. Right? So that's kind of these limiting beliefs or, or past experiences. And that's exactly what we need to find out about our clients. Yeah, so that we can then take them on this journey, right? Yeah, that's actually the second step. So in the workshop, I'm going to explain, you know, the, the customer journey. A lot of us have heard of it, but I've actually adapted it and simplified it and made it sort of actionable for people like us to do in our marketing. So what we've talked about before was the, is the first step. And what you're talking about now is the second step. I'll explain that more in the workshop. But those are, you know, the different stages. First, you got [00:18:00] to know you have a problem. And then what is it you believe about that problem? And our job is at every stage to change the belief for them to get to the next point. That's one of the other keys is not all your messages are about people buying from you. That's like jumping the queue. So content for each and every step of the way. Right, yeah, I love that. So, if we think about this, this applies to any kind of platform, I would assume, right? And that's, that's so often the part that people, like the, the deep