In this new episode entitled Attract Conscious Clients with Your Website, we welcome Uta Demontis, an branding and web design expert for conscious customer attraction. Uta shares invaluable insights on how to create a digital presence that resonates with discerning, values-driven clients.

From authentic storytelling techniques to essential website maintenance practices, this conversation covers practical strategies for conscious entrepreneurs looking to align their online presence with their mission.

Whether you're refining your existing site or building from scratch, Uta's guidance will help you craft a website that not only attracts your ideal clients but also reflects your deepest values and commitment to positive impact.

In this episode, we discussed:

• What conscious consumers really look for when they land on your website and how they think differently from traditional customers
• Ways to showcase your values and mission authentically online without coming across as preachy or fake
• Real examples of websites that nail it with conscious consumers and what makes them so special
• How to tell your impact story in a way that genuinely connects with conscious clients (and doesn't put them to sleep)
• The key info conscious consumers dig for when researching your business and how to make it easy to find
• Why site speed matters more than you might think when it comes to showing you care about user experience
• Essential website maintenance tasks you shouldn't ignore if you want to keep things running smoothly
• Common website mistakes that could be scaring away conscious clients (even if your business is perfect for them)

If after listening to this episode you'd love to implement then please join us in our community for this new Collab Workshop on March 5th. You can sign up for a small donation at humane.marketing/workshop

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Speaker 1:  hello, humane marketers. welcome back to the humane marketing podcast. the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah senecroce, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle, and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live. in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out, or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also, if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching.

Speaker 2:  hello, friends. welcome back to the humane marketing podcast. today's conversation fits best under the p of product and promotion as well as people because we talk about your website and how it can attract conscious clients. if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. and if you're new here and don't know what i'm talking about, you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane dot marketing forward slash one page. that's the number one and the word page. and it comes with seven email prompts to really help you reflect on these different pieces for your business. so it's not prescriptive but reflective. today, i'm talking to jutta demontis, an austrian based in england. jutta is a web designer and specializing in creating effective wordpress websites for coaches, solopreneurs, and small businesses. she designs websites that are strategically crafted to serve as powerful marketing tools that attract clients and drive business growth. ootah is passionate about helping small businesses and solopreneurs thrive in the digital world, providing them with the support they need to succeed online. in this episode, we discussed what conscious consumers really look for when they land on your website, and how they think differently from traditional customers. ways to showcase your values and mission authentically without coming across as preachy or fake. how to tell your story in a way that genuinely connects with conscious clients and doesn't put them asleep. but also how to create a sustainability page, for example, where you tell your story and your connection to sustainability. the key info conscious consumers dig for when researching your business and how to make it easy to find. why site speed matters more than you might think when it comes to showing that you care about your user experience. essential website maintenance tasks you shouldn't ignore if you want to keep things running smoothly. and then also common website mistakes that could be scaring away conscious clients. if after listening to this episode you'd love to implement, then please join us in our community for this new collab workshop on march fifth. you can sign up for a small donation at humane dot marketing forward slash workshop. so let's dive in.

Sarah:  Uta how are you today?

Uta:  hi, sarah. yes. i'm very well. thank you.

Sarah:  so good to have you on the humane marketing podcast. welcome.

Uta:  great. thank you.

Sarah:  super excited, also to have you in the community to talk to us about this topic of website care and maintenance for conscious business owners. so looking forward to march fifth. but before, let's have a conversation about this topic, which i think is very relevant. and, it combines like we said, we it combines kinda two topics. on one hand, it's focused on the business owner, because we're talking about the maintenance and the care that goes into a website. but then it also, concerns the the the conscious client because that's the person who visits our website. so maybe let's start with the with the conscious client. like, if you think about a a a website, what do you feel today that are the main key elements that a conscious client, looks for when landing on a website? like, what are they paying attention to?

Uta:  yes. so conscious clients, of course, it depends whether it's a service or a product. so, you know, they're slightly different. but generally, in addition to for to any client wanting to know that the service or the product is right for them, they also want to know the background of the company. so, if it's a product, they want to know where is the material from, where has it been sourced, how has it been manufactured, how is the packaging provided, how is the transport, everything around. whether this is as green as it possibly can be, whether it's sourced in an ethical way, and everything that is, really caring for the environment and people. services, there's, the since they're not offering a product, they don't have, any sourcing material in in that way. but even the website itself is also how, a website is being how the business itself that is having the website is, conducting business. so for example, are they if they're a smaller or bigger company, how they are, you know, with the employees, are they giving back to the community, do they have certain programs that help the community, also make it more, inclusive. so there's a whole lot that different businesses can do to really show and demonstrate that they are a conscious business, that they're inclusive, that they take responsibility socially and, environmentally, and that they're doing the best that they ca