In this new episode titled "Is Slow Business More Humane," we discover the world of slow business with Andy Mort, a Slow Business Coach, songwriter, and sound artist.

This conversation challenges the prevalent "faster, more efficient" mentality in today's business world, offering a refreshing perspective on how entrepreneurs can incorporate spaciousness and human connection into their work.

It's the first of a series 'Sarah & Friends discussing Business Like We're Human topics'

So in this first episode of the series of 'Sarah & Friends discussing Business Like We're Human topics' we discussed:

• How Andy became a Slow Business Coach
• The relationship between inner peace, slowness, and its impact on clients and the community.
• The connection between spaciousness, innovation, and creativity in business.
• The contrast between the slow approach and the prevalent "faster, more efficient" mentality in business.
• The importance of human connection in business interactions, especially in the context of sales and client relationships.
• Practical first steps for entrepreneurs to incorporate more spaciousness in their life and business.
• and so much more

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Is Slow Business More Humane?

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Sarah Santacroce: Andy. It's so good to see you again and have you on the humane marketing podcast welcome back.

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Andy Mort: Thank you so much. It is lovely to be with you again, Sarah. I love talking to you so.

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Sarah Santacroce: Yeah.

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Andy Mort: About this? Yeah.

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Sarah Santacroce: We always have great and deep conversations, and so I couldn't think of a better person than you to talk about this concept of

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Sarah Santacroce: slowing things down, and the question whether a slow business is a humane business and what all of that involves. So

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Sarah Santacroce: it's good to have you here. Why don't you explain a little bit how you got into this concept of being a slow business coach? It's been a few years now. And yeah, how has this evolved for you? And how does it

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Sarah Santacroce: feel in in your business? And how do people react to it? So explain it a little bit.

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Andy Mort: Yeah, yeah, sure. I mean, it's something that I didn't

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Andy Mort: necessarily set out to to do or to be. It's just something that has evolved really

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Andy Mort: over time of like working with people. And I've always worked with

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Andy Mort: introverted and highly sensitive people. So those who.

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Andy Mort: I guess, find the the pace of modern life, maybe a bit overstimulating at times.

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Andy Mort: And so there's been like this necessity of of slowness

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Andy Mort: for the sake of people's nervous systems. And you know, just being able to

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Andy Mort: focus and get clear on. You know what's important and what isn't, and all of that kind of thing.

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Andy Mort: But also there's been this, I guess increasing awareness in me that this is really

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Andy Mort: bad for all of us, and this whole mentality of.

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Andy Mort: you know, move fast and break things which has come from this sort of tech world and

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Andy Mort: has a is an appropriate tool in many situations in that world. But it, it seems to have

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Andy Mort: kind of permeated everything. And so there's this very reactive energy that I just feel in the world

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Andy Mort: around me. And that kind of comes into me. And it's in people. And this needs to be productive. And all of these words that you know you

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Andy Mort: obviously use a lot. And you're sort of rebelling against in many ways in what you do.

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Andy Mort: yeah. And so I guess what I do is is help people identify, you know. Where is that energy

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Andy Mort: taking me away from what I want to be doing and who I am, and

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Andy Mort: the impact that I might want to have with my work or in my family in my relationship.

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Andy Mort: whatever it might be. And then to yeah, put into practice ways of

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Andy Mort: yeah, slowing, slowing down and making space

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Andy Mort: for the important things, and to

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Andy Mort: make space to do the things that matter more slowly as well. And this, yeah, this twist on the old productivity thing of like do more in less time. I think I love the idea of

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Andy Mort: doing doing less more slowly, because it allows you to go

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Andy Mort: deep. And it allows you to.

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Andy Mort: Yeah, get into the

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Andy Mort: the depths of it and the richness of it, and to do what what you feel

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Andy Mort: is important and that kind of thing. So.

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Andy Mort: Yes. So I have a community that yeah, my haven community is the real hub of of what I do.

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Andy Mort: So yeah, kind of coaching and group.

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Andy Mort: I'd say workshops. It's not really workshops. It's more sort of spaces to gather and to explore together.

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Andy Mort: And yeah, everything kind of flows out from there.

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Sarah Santacroce: Yeah, that's so good to hear, because it it means already that you're not just. You know, the crazy one who came up with this term, and people are like, what is he smoking? It really shows. No, there's people who resonate with that. And and you know they want to be in community with others that want to look at busin