AdTech Heroes - Interviews with Advertising Technology Executives

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jacob Davis, Executive Director & Global Head of Performance at Crossmedia.They discuss Jacob’s perspective on the rise of the “undernet,” the evolution of ad tech, and how agent-to-agent interactions could reshape the future of advertising. They also explore the growing importance of structured data, the challenges of discoverability in an AI-driven world, and the role of performance teams in preparing for a new era of automated consumer journeys.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Liane Nadeau (Chief Investment Officer at Digitas North America) to cover the intersection of AI and advertising. They discuss Liane's journey into the advertising industry, her role at Digitas, and how AI is transforming media strategies. Liane emphasizes the importance of the human element in decision-making, the need for cross-channel planning, and the evolving nature of consumer loyalty and context in advertising.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this special episode of the AdTech Heroes podcast, Brian Gleason, CEO of Seedtag, joins co-founders Albert Nieto and Jorge Poyatos to reflect on the journey that took Seedtag from a startup to the global leader in neuro-contextual advertising.They discuss the evolution of their roles, the story behind Liz, Seedtag’s neuro-contextual AI, and the cultural DNA that shaped the company’s growth. The conversation also explores Brian’s vision for scaling Seedtag globally while preserving its creative and human spirit.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of the #AdTechHeroes podcast, Jon Wallett welcomes Nobles Crawford, Assistant Vice President of Corporate Brand Engagement at L'Oreal. They discuss Crawford's career journey, the evolution of the advertising industry, the importance of networking, and the impact of AI on creativity in marketing. They also cover the need for personal relationships in the industry and the potential for technology to enhance, rather than replace, human connection.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

Welcome to the first episode of Season 4 of the AdTech Heroes podcast. Our new host, Jon Wallett (Head of Sales, East Coast at Seedtag) welcomes Amie Owen, the Global Chief Commerce Officer at IPG Mediabrands. They discuss the evolution of commerce in the agentic era, Amy's career journey in advertising, and the impact of AI on consumer behavior and marketing strategies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing. Charles unveils his entrepreneurial journey, the purpose of MindSync, and the importance of understanding consumer behavior through psychological principles. He also covers the role of empathy in advertising, the impact of AI on marketing, and the search for meaning in branding. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising. Tom emphasizes the role of data in proving value, the shift in CMO perspectives towards commercial outcomes, and the need for collaboration between creative, media, and data teams.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technology and AI in enhancing measurement processes, the importance of first-party data, and the impact of new media channels on measurement strategies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent. Hosted by Tina Iannacchino and Marko Johns, with guests Jamie Dunlop (Managing Partner at Mediaplus UK) and Tony Gemma (VP Global Head of Yahoo Creative.Relive Seedtag at Cannes Lions 2025: https://info.seedtag.com/cannes-25

In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolidation, acquisitions, and the impact of macroeconomic factors. Jacques shares insights from his extensive career in programmatic advertising, emphasizing the importance of adaptability, training, and innovation in navigating the complexities of the industry. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique career journey from engineering to media planning, insights gained from working in various countries. They discuss the importance of collaboration between branding and performance teams, the perception of ad tech across different markets, and the future of measurement and AI in advertising. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry. Rich shares his journey into adtech, industry's appeal for investors, and the unique approach of FirstParty Capital in supporting adtech entrepreneurs. The conversation delves into sourcing investment opportunities, the impact of major players in the market, and the future trends in ad tech startups, including the influence of AI and global economic factors.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and the impact of on-demand content on advertising strategies. They also discuss the importance of work-life balance in the ad tech industry, generational shifts in parenting, and the need for empathy and flexibility in workplace policies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the advertising industry.  They explore the impact of generative AI and the ethical considerations surrounding AI outputs. The conversation also delves into the evolution of AI models and how they are utilized in campaign generation, emphasizing the importance of human expertise in the process.Interested in being a guest? Contact us: ⁠adtechheroespodcast.com/contact

In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers. Key topics with timestamps: 00:00 - Introduction to Insights & Careers. 05:10 - Harmonizing Human Expertise & Technology for Rapid Insights. 06:59 - Navigating Media & Advertising Analytics Trends. 10:23 - Building Brand Loyalty Through Deep Consumer Understanding. 14:10 - Adapting Brands to Evolving Market Categories. 19:33 - Building a Meaningful Brand Difference for Growth. 21:19 - Innovative Strategies: Exploring New Market Spaces. 25:11 - The Rise of High-Quality Creative Digital Advertising. 29:41 - Innovative Storytelling: Diverse Approaches in Creativity. 33:34 - Heineken's "Boring Phone" Tackles Loneliness Epidemic. 36:05 - The Ultimate Superpower for Consumer Understanding.

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens? Key takeaways: Harnessing the power of context across screens Delivering relevant content that respects user privacy Leverage AI to enhance audience engagement Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In this episode, Dal kicks off season #2 of the AdTech Heroes podcast live from Ibiza at Seedtag's company retreat.  ---- He's joined by Daniel Freixo (VP of LATAM at Seedtag), Jordi (Head of Marketing at Seedtag), Paul Thompson (UK Country Manager at Seedtag) and Emilia Kirk (Global Head of Growth at Seedtag)  --- During the discussion, Dal and the panelists discuss: ✅ Advice for new starters in the advertising industry.  ✅ Do we lack creativity now in the industry? (specifically data creativity) ✅ What the future holds for Seedtag and the industry. --- Want to check out Seedtag? Website: https://www.seedtag.com/ LinkedIn: https://www.linkedin.com/company/seedtag/

In the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez, Chief Creative Officer at FCB Chicago, about brand values. Throughout Andrés’ career, he’s received top industry accolades, including 6 Andy's, 18 D&AD (1 Black), 94 Cannes Lions (2 Titanium, 2 GP), 48 One Show Pencils , 23 ADC, 31 Clios, 19 LIA, New York Festivals, WARC and 20 Effies. In addition to his role as CCO at FCB Chicago, Andrés has served as a judge on international awards shows, including The One Show, New York Festival, and the Lisbon Advertising Festival. For Andrés, a typical workday involves waking up early, about 4.30 am. He loves working in the office and being around people, returning home at 7 pm or 8 pm. Right now, his team is spending three days a week in the office. Brand values have become stronger than ever. Companies realize that customers align themselves with the values of the brands they love. And when people feel connected to a brand, they become more loyal. Andrés believes building brand values is one of the most important things happening in our industry right now. Companies need to be open and share why they exist and why their customers are important to them. Learn about the importance of brand values by tuning in to the latest episode of the AdTech Heroes podcast with Andrés Ordóñez, Chief Creative Officer at FCB Chicago. FCB Chicago We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson, Partner at PwC, to talk about the role of the consultancy. Sam works as the media and entertainment leader for PwC in the UK. In 2021, Sam was recognized as one of Campaign's ‘40 Over 40’ influential figures in UK media. PwC is a world-recognized, multi-award-winning marketing and media assurance team, covering: Customer insight marketing Transformation and effectiveness Media assurance Audience reporting Campaign delivery At the beginning of the episode, we learn more about Sam’s career. He joined PwC 22 years ago as a trained accountant and auditor. Around five years ago, Sam saw that marketing and media were becoming more important and therefore set up his team. While Sam started in accounting, he was always interested in media and is a self-confessed ‘media junkie.’ Brands like working with PwC thanks to its strong experience in media and its professionalism. Sam says that the industry has warmly welcomed consultancies in general since their introduction into the sector. Toward the end of the episode, we learn that given any superhero power in tech, Sam would choose to have the ability to distinguish the truly valuable parts of digital advertising. Learn more about the role of consultancy in adtech, by tuning in to the latest episode of the AdTech Heroes podcast with Sam Tomlinson, Partner at PwC. PwC We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg, Global Senior Director of Customer Success at Cisco, to discuss customer success and retention. Throughout his career, Alex has worked in different roles in technology, from implementation and marketing to field and sales. He’s worked across different regions internationally, including the US market. Alex currently lives in Madrid with his wife and three daughters. The episode begins with Alex sharing more about his career and how he got to the role he’s in today. We learn that Alex has always had a passion for technology, so working in this field makes sense for him. We also learn how Alex works with his clients, how he’s built trust with them, and how he’s helped them perceive their value. We also learn whether Alex believes in the common idea that the client is always right. Alex discusses how his team measures success in his role and what it's like working with so much data. He also talks about the importance of having transparency with customers. Learn how Alex Bourg, Global Sr Director of Customer Success at Cisco, retains his clients so well by tuning into the latest episode of the AdTech Heroes podcast. Cisco We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com