Ep. 50: T&P: Integrating Creative, Data & Performance
Update: 2025-08-20
Description
In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising.
Tom emphasizes the role of data in proving value, the shift in CMO perspectives towards commercial outcomes, and the need for collaboration between creative, media, and data teams.
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