Ep. 44: The New Rules of TV Measurement

Update: 2025-05-07

Description

In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and the impact of on-demand content on advertising strategies.

They also discuss the importance of work-life balance in the ad tech industry, generational shifts in parenting, and the need for empathy and flexibility in workplace policies.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact

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Ep. 44: The New Rules of TV Measurement

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Ep. 44: The New Rules of TV Measurement

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Ep. 44: The New Rules of TV Measurement