Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising
Update: 2025-11-17
Description
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jacob Davis, Executive Director & Global Head of Performance at Crossmedia.
They discuss Jacob’s perspective on the rise of the “undernet,” the evolution of ad tech, and how agent-to-agent interactions could reshape the future of advertising. They also explore the growing importance of structured data, the challenges of discoverability in an AI-driven world, and the role of performance teams in preparing for a new era of automated consumer journeys.
Interested in being a guest? Contact us: adtechheroespodcast.com/contact
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