Ep. 51: MindSync: The Role of Empathy in Advertising
Update: 2025-08-26
Description
In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing.
Charles unveils his entrepreneurial journey, the purpose of MindSync, and the importance of understanding consumer behavior through psychological principles. He also covers the role of empathy in advertising, the impact of AI on marketing, and the search for meaning in branding.
Interested in being a guest? Contact us: adtechheroespodcast.com/contact
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