In the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg, Global Senior Director of Customer Success at Cisco, to discuss customer success and retention.

Throughout his career, Alex has worked in different roles in technology, from implementation and marketing to field and sales. He’s worked across different regions internationally, including the US market. Alex currently lives in Madrid with his wife and three daughters.

The episode begins with Alex sharing more about his career and how he got to the role he’s in today. We learn that Alex has always had a passion for technology, so working in this field makes sense for him.

We also learn how Alex works with his clients, how he’s built trust with them, and how he’s helped them perceive their value. We also learn whether Alex believes in the common idea that the client is always right.

Alex discusses how his team measures success in his role and what it's like working with so much data. He also talks about the importance of having transparency with customers.

Learn how Alex Bourg, Global Sr Director of Customer Success at Cisco, retains his clients so well by tuning into the latest episode of the AdTech Heroes podcast.

• Cisco

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