Your Dream Business

In this episode, I’m sharing a tough but important lesson from my own business—what it looked like when I was getting all the engagement, support, and “love”… but barely any sales. I break down the three biggest mistakes I made that caused this disconnect, from unclear messaging and trying to speak to everyone, to avoiding proven marketing strategies, to not showing enough proof of results.I also walk you through exactly how I turned things around. From niching down and getting crystal clear on who I help, to confidently using ethical sales strategies, to finally owning and sharing the results my clients were getting—these shifts completely changed my business. I also talk about what happened when I decided to fully commit to selling an offer I truly believe in, and how stepping into a “main character” mindset helped make this my best year yet. 3 Key Takeaways: Clarity Converts, Confusion Doesn’tWhen I tried to speak to everyone, I ended up resonating with no one. Getting specific about who I help and how I help them made my messaging stronger—and my sales followed. Ethical Selling Still Requires StrategyAvoiding tactics like deadlines, bonuses, or urgency didn’t make me more authentic—it just made it harder for people to take action. When used with honesty and integrity, these strategies actually serve my audience. Proof Builds Trust and Drives SalesPeople need to see what’s possible. When I started sharing testimonials, case studies, and real client wins (while being honest about expectations), it became much easier for people to say yes. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I’m busting the myth that you need a huge audience to have a successful launch. I share why a smaller audience can actually be your superpower, especially when you focus on building genuine connection and trust. Through a real client example, I show how a list of just 130 people generated over £10,000 by refining the offer and aligning it with what the audience truly needed. I also walk you through the simple strategies I recommend before, during, and after a launch—from warm-up content and personal outreach to DMs and follow-ups based on engagement data. The key message is that small audiences can convert incredibly well when you lean into personal connection, intentional effort, and learning from post-launch feedback. 3 Key Takeaways: A Small Audience Can Be Your Biggest Advantage With a smaller audience, I can create more personal conversations, deeper trust, and stronger relationships that often lead to higher conversion rates. Manual Connection Drives Launch Success Personal DMs, voice notes, direct follow-ups, and warm conversations can make a huge difference when growing sign-ups and increasing sales. The Launch Doesn’t End at Cart Close The feedback I gather from people who didn’t buy helps me understand objections, improve messaging, and make the next launch even stronger.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Everyone thinks that you need to have a big audience in order to succeed in the online business. And while I won't disagree, it's a numbers game, it doesn't mean that you can't have a successful launch with a small audience. In today's episode, I'm gonna be sharing with you the things that are your superpower when you have a small audience to help convert more people. If this is the first time that you're seeing me welcome, my name is Teresa Heath Wareing, and I help course creators, membership owners, and coaches grow their online business. After being in the online space and having my own business for 11 plus years, I have seen everything there is to see and have been behind the scenes in some very successful launches. Within my programs, I have helped hundreds of online businesses launch and grow their business. And in these episodes I help to give you some of the strategies, the tools, and the tactics that are working right now in the online space so that you can grow yours As an online business expert, it is remiss of me not to talk about the fact. It is a numbers game. [00:01:00] If you've watched my videos before, if you've listened to the podcast, you know I will talk a lot about expected numbers, and it always starts with that first initial thing of how big is your email list. And then from your email list, a percentage will go onto your launch list and from your launch list, a percentage will buy. And that percentage can seem pretty small. And it is. And often people get very disheartened because they go and do a launch and they don't get as many sales as they would like, and they think that they've done it wrong. And then when they come to me and I ask them their numbers, I actually realized that the percentages are bang on where they should be, or in some cases even better than they should be. And the key thing at the beginning was they didn't have the numbers in the first place to get those bigger numbers. However, I want to talk to you today about how you can still achieve a really successful launch. With a small number on your email list, just like the amazing Rosanna Sanna worked with me where she had put together an offer that didn't feel right, and we tweaked it and changed it, and we made sure that it really [00:02:00] aligned with her, her audience and what she wanted to deliver. We put out her offer in a launch through a challenge to her list of only 130 people, and she managed to finish that launch making over 10,000 pounds from a teeny tiny list. So it is possible, yes, I always want you to grow your audience, but it is possible to make good money from a small audience. And in fact, I'm gonna show you today how it's your superpower. So let's talk about how you can maximize your launch. And I'm gonna be covering off two main areas. Before the launch, IE is you're trying to get people to sign up to your launch experience and then actually selling, because obviously the more people we can get into your launch experience, the better. Okay, so before the launch, what can you do to help maximize as many people in your audience to get onto your launch experience? Well, one of the things I teach is talking about pre-launch content. The more you can warm people up, the better. So if you are literally one day talking about one thing, and then the next day [00:03:00] saying, join my webinar or join my challenge, then it comes a bit out of nowhere. So doing pre-launch warmup, doing content that warms your audience up ready is a really good idea, and I would recommend that to any one of any audience. Size the difference when you have a smaller audience is what I would put in that is some engagement and is some outreach. So during that pre-launch, how can you engage with people that are following you online? Can you start conversations not about come and join my launch, but just genuinely doing good engagement on social media. The second thing you can do is once you actually start talking about your launch. Experience IE your challenge, your bootcamp, your masterclass, whatever it might be, is you can actually go and do personal outreach in your dms to tell people about it. Now, I would say doing this personally is much, much better. Again, if you haven't got a massive audience. That's way easier to do when someone has a bigger audience and they do that. Sometimes someone on their team reaches [00:04:00] out and it just doesn't feel the same. Also, it's a blanket outreach and that doesn't feel nice. Whereas if you are having a conversation with someone and you then happen to say, oh, by the way, I just wanted to check that you'd seen this, or, you know what we were talking about the other day, well, I'm actually gonna be covering it in this. Thing. It's so much better, and the likelihood of them signing up to your launch experience is so much better. The third thing you can do is you can go out to your connections and ask them to share it. I don't do this every time, and I wouldn't necessarily suggest for every single launch unless you have the loveliest connections ever because it's going to wear a bit thin. But if you are just starting and your audience is. Small. Then why not go to the people you know online, your friends, your business colleagues, and say, is there any chance you could share this with your audience? Could you literally just share the post for me or could you talk about it or could you mention it on your stories, whatever it might be. Ask them if they can share it. And like I said, when you've got a smaller audience to get them to help you do that. And the first instance is really, really helpful. And finally, why [00:05:00] not go and ask anybody that you've worked with, if they know anybody that would be good for this masterclass, for this launch experience, for this bootcamp, whatever it is that you are doing. Go and have a conversation with someone that you've previously worked for and said, do you know anybody that you think would be interested in this? And could you refer them to me? So again, these are very manual things, which. Always sound a bit odd when I talk about an online business 'cause it's all about scale. But in the early days, we have to do these things. There's a story about the people that own Airbnb that in the first few years of owning Airbnb, one of the things they identified was the photos weren't very good. So they personally went out and photographed people's places. There's. Talk of the person that owns Uber, of actually going and doing Uber and driving Uber so they can experience what it's like in the early days. Even when the business ends up being massive, they're not working at scale in the early days. They're doing things that can't scale. And the beauty of having a small audience and the beauty of getting started is that you [00:06:00] can do those things. 'cause once you scale. You can't do them as easily. Okay? So those are the four things that you can do to actually get them to sign up to your launch in the first place. So let me recap them for you. So the first thing is doing that pre-launch content, but when you have a smaller...

In this episode, I break down why relying on a single offer just isn’t enough if you want to grow your revenue, especially when only a small percentage of your audience will actually buy during a launch. Instead, I walk you through the concept of an “offer ecosystem” and how layering additional offers around your core product can significantly increase how much each customer spends—without needing more traffic. I also explain the difference between where you place offers (like order bumps, one-time offers, and thank-you page offers) and what actually makes up the ecosystem itself—things like bonuses, upsells, downsells, and cross sells.I dive into how each part of the ecosystem works and how to use them strategically—whether it’s upsells that enhance the main offer, downsells that capture people who aren’t ready yet, or cross sells that provide complementary support. The key is making sure every piece feels aligned and genuinely helpful, not random or overwhelming. I also share common mistakes I see—like adding too many choices, pricing downsells too close to the main offer, or not positioning them properly—and why mindset and ethics matter when increasing revenue this way. By the end, I encourage you to think beyond just your main offer and start building a simple, intentional ecosystem that better serves your audience and boosts your results. 3 Key Takeaways:Your Revenue Is in the Ecosystem, Not Just the Main OfferMost people won’t buy your core offer, so having upsells, downsells, and cross sells gives you more opportunities to serve different needs and increase overall revenue.Alignment Beats More OffersEvery additional offer should support your main product and solve a specific problem—random add-ons or too many choices can actually hurt conversions.Small Tweaks Can Drive Big ResultsSimple additions like order bumps or downsells can noticeably increase your average customer spend without needing more leads or a bigger audience. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I share a fun but surprisingly powerful story about how getting my six-month-old golden retriever puppy, Nelly Mae, turned into a real-life lesson in online selling. Within just three hours of discovering a dog trainer on YouTube, I found myself not only binge-watching his content but also purchasing his £250 “Perfect Puppy” course. That experience made me stop and reflect on exactly what worked—and how those same strategies apply directly to our own businesses. I walk through five key selling lessons I took from that journey, including the importance of creating bingeable, easy-to-find content that builds trust quickly, offering a lead magnet that truly matches what your audience is already looking for, and tapping into your audience’s pain and urgency at the exact moment they’re searching for a solution. I also talk about how powerful it is to build trust through proof—like testimonials, results, and visible expertise—and why presenting your offer at the right time, especially for lower-cost products, can make all the difference. By the end, I encourage you to look at your own business and spot where you might be missing opportunities to convert ready-to-buy customers.   3 Key Takeaways: Bingeable Content Builds Trust Fast When your content is easy to find and naturally leads from one piece to another, people stay longer, trust you more, and move quicker toward a buying decision.   Alignment with Buyer Intent Is Everything Your lead magnets and offers need to match what your audience is actively searching for. When the timing and message align, conversions feel effortless.   Timing and Trust Drive Sales When someone is already feeling the urgency of their problem, and you show up with proof and a clear solution at the right moment, the decision to buy becomes easy. If you’ve ever wondered why some people can turn viewers into buyers so quickly—or how to make your own content work harder for you—this episode will give you practical insights you can apply right away.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript This is a picture of my six month old puppy Nelly Mae, and in today's episode, I'm gonna be sharing with you what getting my puppy taught me about the online space and how I went from not knowing someone to three hours later spending money with them online because they could fix my problem. If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches, and I help them grow online businesses in a way that feels aligned with them, their offer and their customers. And in today's episode, I'm gonna be sharing with you how an unlikely story of getting a puppy taunt me stuff about the online business and what it can teach you to. Let me start by just telling you a little bit about this story. So I have two dogs. I have two caucus Spaniels, Woody and Teddy. If you're on YouTube, here's a picture of them. Anyway, in summer last year, we decided to bite the bullet and get a golden retriever. So. My husband was away for [00:01:00] three months and I was getting the dog on my own, and I had never actually trained a puppy or dealt with a puppy because my husband always dealt with the boys as puppies, and we had had them from four months old, whereas I was getting her from eight weeks and I was honestly freaking out. I was like, how do I manage this? What do I do? How do we do this? And I was taking it really seriously as one would hope you do when you get a puppy. So she came along and I was like, I'm gonna need some help. So I started watching or looking for some content, and I went to my favorite place, which is YouTube, where I watch a lot of content. I started searching for, how should I look after my puppy? What do you do in the first 24 hours of bringing a puppy home? Like all the things. And I searched all these questions and then of course, the minute I started searching the algorithm on YouTube started throwing up more videos I might like, and I stumbled across this guy called Will Atherton. And Will had got loads of [00:02:00] videos on how to deal with a puppy and what a puppy should do and how to basically train it. And he also talked about the fact that if you didn't train your puppy, the problem you were going to get down the line is you were going to get a really unruly dog. And one of the considerations I had was I had got this puppy who was a golden retriever, and she was going to be a big dog. So how on earth would I make sure that I didn't have this big, massive dog on my hands that I couldn't control? So after watching. Video after video, after video. I was there for a few hours watching all these different videos. At the end of every video will talked about a program, a perfect puppy course, and obviously being a marketer for one, but someone who had the problem. The pain of, I've got a puppy. I don't want it to be unruly, and I also don't want a big grown dog that I can't control. I went and had a look at the Perfect Puppy course while I was there, and while I was in his content, I managed to find a free mini [00:03:00] course that he had about training your puppy. And I opted in for that. I watched it and basically that, and the videos gave me enough confidence that this guy knew what he was talking about and. I went and bought the Perfect puppy course. Now, when I bought it, it was about 250 pounds, and within the space of about three hours, I'd gone from not knowing who this guy was to giving him about 250 pounds. And the reason I'm telling you this story is because there are five key things that he did that I think you can take away and learn from this when you are selling online. Step number one, he had bingeable content that built my trust. So when I found his first video, I was able to then go and see. He had loads of other videos, and then I went down a rabbit hole of watching these videos, and then I went and found him on social media and saw he was all over social media. So for me. I was able to really get to know this guy really quickly because he had [00:04:00] content. Now, someone might not buy after watching one video, but after watching video, after video, after video, after going down a rabbit hole and looking at someone's social media, after seeing that there is lots of content out there and binging the content, they are much more likely to buy. So step one, have that bingeable content. So if you do not have bingeable content, IE. If I can't find you online and watch what you do and how you do it, then you are gonna make it very difficult for me to even engage with you, let alone buy from you. Number two, he had a lead magnet that captured the intent to buy. Okay, so his lead magnet, his freebie, his mini course, was a perfect prerequisite for the thing I wanted to buy. It was an introduction for some of the basics that you need to know about getting started with your puppy, which was almost step zero. In the steps of wanting a trained puppy. Now, it's interesting. Normally when I would talk about a lead magnet, [00:05:00] I would talk about getting them onto your list and then you nurture them on your list. However, in this particular case, I barely read an email that he sent me other than getting the email to actually log into the little mini course that I could take a look at. I wasn't actually paying attention to his emails because quite honestly, he couldn't have sent me enough emails in time because I did it in such a short space of time. So he delivered a lead magnet that I could then also binge watch because I did. I went through it fairly quickly, and in fact, I don't even think I went through the whole thing. I just got past some of the first couple of videos before I was like, yes, I absolutely need this, because the next thing he did in step three. Was he basically reconfirmed the pain and the urgency within the lead magnet. So within the lead magnet, within the video, he reconfirmed why I needed the course even more. And it wasn't so direct as selling. It was talking about like he would [00:06:00] introduce a concept and then we'd talk about the fact of if we don't get this nailed now, or if we are not learning how to. Deal with this now, then down the line, this is gonna cause a bigger problem. So he was really addressing all of my fears. My fears of, I've got a big golden retriever dog that basically is going to be so hard to deal with. I'm not gonna be able to walk because...

In this episode, I talk about how to know whether you’re truly ready to scale your online business — or whether it might be better to focus on strengthening your foundations first. Scaling is often talked about as the next logical step in business growth, but I explain that it doesn’t have to mean building a huge, low-touch company. In fact, I share why I personally love smaller, higher-cost, high-touch programs and how they can still scale in a meaningful and sustainable way.   I walk through five signs that show you’re ready to scale, including having a proven offer you’ve sold multiple times, reaching capacity with delivery like one-to-one work, and having real clarity about your audience and the problem you solve. I also share five signs that you might not be ready yet, such as constantly changing your niche, lacking consistent leads, or not having a repeatable sales process. By the end of the episode, you’ll have a clearer understanding of where you are in your business journey and what your next best step should be. Teresa Heath‑Wareing regularly shares strategies for growing online businesses through her podcast and teaching.   3 Key Takeaways:   A Proven Offer Is the Foundation of Scaling Before you scale, you need an offer that has already sold successfully multiple times. When you know people want it and it consistently delivers results, you have the confidence and data needed to expand it.   Consistency Creates Growth Opportunities Scaling becomes much easier when you consistently show up with content and have a reliable strategy for growing your audience. When people clearly know what you’re known for, your visibility and authority naturally increase.   Strong Foundations Matter More Than Speed If you’re still changing your niche, struggling to generate leads, or don’t yet have a repeatable sales process, scaling may not be the right move yet. Taking the time to strengthen these foundations will make future growth much easier and more sustainable.   If you’ve ever wondered whether you should scale your online business now or focus on strengthening your foundations first, this episode will help you assess where you are and decide on the smartest next step.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube or take the Quiz   Transcript When most people come into the online industry, they dream of having an online business that they can scale, but how do you know if your business is ready to scale? In today's episode, I'm gonna be sharing with you the five signs that you are ready to scale, and the five signs that tell you probably not to scale just yet. If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches to help them grow their online businesses. And that's the dream in most cases, to have an online business that you can grow and scale so that you make something once and you sell it over and over and over. Now, before we get into that, actually just one quick thing that isn't necessarily the dream for every online business. I have an online business, and when I first came into it, I dreamed of having that massive launch with those thousands of people coming through the doors and all buying, and I realized the more I got into business, the longer I did this. I've been in business now 11 years, actually, that doesn't fill me up. That doesn't make me happy. One of [00:01:00] the things that makes me truly happy is that I know the people I work with so well. I know who they are, what their business is, who their customers are. I normally know if they have children, what their partners are called, what they like to do on a weekend. I get to know the people in my audience and the people who buy my programs really closely because for me, the people that I work with, they've bought a lot of courses, they've done a lot of the things, and it's still not working. And the only way that. You can actually make it work, or the only way that we can start to understand is for someone like me, an expert in this industry like me, to come into your business more and to understand you more, buying another course or buying another program where you are just another face on a Zoom screen is not gonna move you any further forward than you are now. There is no magic trick that that online expert says they've got that is going to help you launch. There is no one. Thing that is going to help [00:02:00] you grow your business. It really comes down to what is working for you, your audience, your offer, your price point and the way that you like to work and show up. And when you have someone that takes that into account, then they can help you with all the tools that you've got and go. That's the one I would focus on or double down over here. So. Actually, my dream did start to have a big course that I sold, or a big program that I sold, and I created it once. I could sell it over and over and over and over, and actually in reality, that doesn't make me happy. What makes me happy is working with people closely and having a smaller program so I can do that. Which means it's a higher cost program. Anyway, I just wanted to add that caveat because if you are looking at this going, actually that isn't what I want, then that makes perfect sense and that is fine, and I just thought I'd share my story on that, but. We can all scale. Okay, so yes, I want a program where it's very high touch, but there is still room to scale. So how do you know if your business [00:03:00] is ready to scale or not? Here are the five signs that you are ready to scale in your online business. Sign number one, you have sold your offer a few times and a few is a hard one because like if it's a low cost offer, then you probably want to sell it quite a few times. If it's a higher cost offer, then you only might need a handful of people to do it. But you know, it works. That is one of the most important things. In order to scale anything, we've got to have tested it and we've got to know that it works, and we've got to have experienced the thing and gone through the thing. So number one, you have an offer that you've sold a number of times, and you know the offer works. Number two, you are at capacity with your one-to-one or delivery. Often when people say to me. If they work in a one-to-one scenario or in a group coaching scenario, should I put my prices up? One of my first questions for them is, are you full? Right? Because if you're full, that is a sure sign that you could probably put your prices up. The same for whether you can scale your online [00:04:00] business. If you are at capacity with your higher touch things and more people wanna work with you, then there might be something that you could be having, or there might be a funnel you can put them into. To give them a different offer. So if you're at capacity with your one-to-one or at delivery, then yes, you are probably ready to scale. Number three, sign that you are ready to scale your online business is you know your audience really well and you know what their problem is that you are trying to fix. If you are not a hundred percent confident on this, then. Scaling is probably not for you at this point because in order to scale, we've got to know exactly who we're talking to because basically it's just amplifying what we're doing. It's just basically doing more of what we're doing or talking to more people. So if we are not. Talking to the right people or we're not talking to them about the right problem that they have, then scaling isn't gonna help that. Number four, you have been creating consistent content and [00:05:00] people know you for your thing when...

In this episode, I explain why growing your audience doesn’t automatically lead to more sales. Visibility is important because it helps more people discover your brand and join your email list, but simply having a bigger audience doesn’t guarantee revenue. Without the right strategy behind your messaging and offers, you can end up with lots of followers but very few people actually buying.I walk through five reasons why this happens, including attracting the wrong audience, not having a clear pathway for people to buy, focusing too much on education without enough conversion content, and not building enough trust and authority. I also explain why having a strong conversion mechanism — like a launch or funnel — is essential. Ultimately, visibility creates opportunity, but it’s the strategy behind your marketing that turns your audience into paying customers. 3 Key Takeaways:Attract the Right AudienceIf your messaging is too broad or your lead magnets attract the wrong people, you may grow an audience that isn’t interested in your offers. Clarity about who you help and what problem you solve is essential for attracting people who are likely to buy. Education Alone Doesn’t ConvertMany creators focus heavily on teaching and providing value but forget to include persuasive content that helps people see why they should work with you. Conversion-focused content is just as important as educational content. You Need a Clear Path to BuyYour audience needs a clear journey from free content to paid offers. Without a defined pathway — such as an offer ladder, launch strategy, or evergreen funnel — people may enjoy your content but never take the next step to become customers.If your audience is growing but your revenue isn’t keeping up, this episode will help you identify what might be missing and show you how to turn visibility into real sales. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I explain why paid launches are working so well right now — and why they might be the smartest move you make for your next launch. I break down the difference between traditional free webinars or challenges and paid launch experiences, and I share exactly how my two-week, five-session paid bootcamp model works, including standard and VIP tiers. I also talk honestly about why free launches have become harder — from audience overwhelm and low show-up rates to freebie collectors and creator burnout — and then walk you through four powerful reasons to test a paid launch instead. While you may see fewer sign-ups, the quality, engagement, and conversions can be significantly stronger.   3 Key Takeaways:   Paid = Higher Commitment When someone invests money, they’re far more likely to show up, engage, and implement — which leads to better results and stronger trust.   Engagement and Conversions Improve Paid participants are more serious and qualified, meaning higher show-up rates, better interaction, and stronger conversion rates into your main offer.   Your Launch Can Fund Your Marketing A paid launch can generate revenue upfront, giving you cash flow to fund ads and scale — rather than relying on a free event that only costs you time and money.   If free launches have been feeling heavier, harder, or less effective, this episode will help you see why — and show you a practical alternative that could change the game for your next launch.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript After 10 years in the online space, I have done every type of launch that you can imagine, and there is one launch that is working really, really well at the moment, paid launches. In this video, I'm gonna be sharing with you what paid launches are, why they work so well, and the four reasons that you should consider trying a paid launch for your next launch. If we haven't met, my name is Teresa Heath-Wareing and I work with course creators, membership owners and coaches to help them grow their online business. And I have recently been given the award of Business Coach of the Year from the National Coaching Conference and Awards, which I am obviously over the moon about. And every single week I put out a new video and podcast. What I share with you. Tactical and strategic things that you can actually do in your business that is going to help you grow your online business without all of the overwhelm and with what is working right now. So if you haven't [00:01:00] subscribed to the YouTube channel, I urge you to hit that subscribe button and to make sure that you get notified every time I put a new video out, and I would be so honored if you could share this video with someone who was in the online space that you think could benefit from it. Okay, let's talk about free versus paid. So what do I mean by free versus paid? Now, most launch experiences have been free, so you would do a free webinar, a free challenge, a free bootcamp. So basically for them to come into the launch experience, and I call launch experiences, just the mechanism that you're using, like I said, a webinar, a masterclass, which they tend to be the same thing, a bootcamp, a challenge, a. Open house. Those are what I call launch experiences. And when I talk about launching, I don't necessarily mean for the first time. This is just basically a focused period of marketing where you are selling your online thing, like your course, your program, your membership, whatever it might be. So [00:02:00] in most cases. Up until fairly recently, most launches were free. So you would advertise that you were doing a free webinar, a free challenge, and people would sign up and come and join that challenge or come and join that masterclass for free. And then at the end of the thing, you would then present your offer, which would be your paid program, course, membership, whatever it was. Kind of marketing activity that you were doing to get them there in the first place was free. Now, let me explain to you what I mean by a paid launch experience. So ordinarily and what I've been involved with and what I teach is more about a paid bootcamp or a paid challenge, something that is a bit longer. I would say that you can do paid workshops rather than. Masterclass or webinars, masterclass and webinars tend to be about an hour or to an hour and a half. They're very much focused on the what and [00:03:00] the why and less so on the how. And your program tends to be the how, whereas when you are doing something paid, it normally means it's going into more depth. So let me explain to you my paid launching the I am using currently. I'm doing a bootcamp where basically the bootcamp is over two weeks, but it's five actual sessions, so it's two sessions on week one and three sessions on week two, and for that bootcamp, it is a paid thing. Now the. Cost of the, the bootcamp is low, so my cost of my bootcamp at the point I'm recording this is 49 pounds. But there is also a VIP level where if you join the VIP level, you get additional things. So for instance, rather than just the five sessions, you will also get some q and As with me where. I basically get to coach you. There are also things like you might get some other bonuses and some other nice bits that you would get if you sign up for the VIP. So basically there are two levels to my paid launches, the standard level, and [00:04:00] then the VIP level. But they're both paid. The standard level is 49 pounds. The VIP level I think is 97, like I said at the point of recording this. But the point is to come into that launch experience, which is a bootcamp you have to pay now. You might think, well, this doesn't make sense because I want them to buy the bigger thing, and if they're buying the lower thing, will they buy the bigger thing? We're going to address the reasons why you might want to consider a paid launch, but let me talk about why free are getting a little bit more difficult. Well, the first thing is the overwhelm is massive. There are so many. Free things that we can now do online businesses and launching has become way more popular than it ever has done and will continue to grow. And because of that, there'll be lots of free events, lots of free challenges, lots of free boot camps, which means there is often low commitment from the person that is engaging or signing up to them and the poor sharp rates. So when I started this back in. Or when I started in the online [00:05:00] space about 10 years ago, the show up rate for a webinar would be anywhere between 40 and 50%. Then when we hit COVID, it went up. It was actually like you could get 60%, which is great, and now we are seeing some as low as 15 and 20% show up rate, which means the number of people who signed up to come to say, your webinar only. 15 to 20% of them might actually turn up. And one of the key things is you want them to turn up because if they turn up, they're way more engaged. They're more likely to consider buying your thing that you're selling. At the end, you are also potentially attracting freebie collectors. So there are people that just like to sign up to free stuff and will busy themselves with going to all the webinars in the world. Therefore, you might attract some of them when you are doing a free thing. Often when we are doing free launch experiences, we tend to give information without implementation. And if you've watched any of my other videos, if [00:06:00] you've listened to the podcast, then you will know. One of the big things for 2026 is we need that implementation. That actually what we don't need is more content or more information. At this point, we need to actually get it done and we need ways to help us get it done. And sometimes when we're doing. Three things, rightly so, we are just giving them the information because there has to be a balance of like how much we give away when we are giving it for free. And this can lead to creators, to online business owners, to you to meet, burning out basically. Launching is not a very quick and easy thing to do. It takes work and time and effort. And sometimes you might find yourself feeling very resentful when you are putting in all this time and effort. You are delivering really good stuff and people just aren't engaging and they're not taking it seriously. So there are lots of reasons why free launches are not as successful and not as good maybe as

In this episode, I explain why a successful launch actually begins before you start promoting it. I introduce the often-missed pre-launch phase and share how warming up your audience in advance makes your promotion, live delivery, and sales stages far more effective. I walk through two key questions to shape your pre-launch content — what your audience needs to understand first and what objections you need to address — so you can bring them to the same starting line and turn cold prospects into warm, ready-to-buy participants. 3 Key Takeaways: Your launch starts before promotion If you only begin nurturing your audience when you announce your webinar or challenge, you’ve missed a critical opportunity to prepare them to say yes. Pre-launch content removes friction By answering what they need to understand and addressing objections early, you reduce resistance before you ever sell. Get them to the same starting line Strategic pre-launch content ensures your audience is informed, aligned, and ready — making your promotion and sales phase significantly more powerful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Most people think that a launch starts at the point where they open the doors to their launch experience. IEA webinar. Or a masterclass. Or a bootcamp. But actually your launch starts way before then, and today I'm gonna share with you one of the things that you can do prior to your launch to ensure that your launch is even more successful than it is already. If you are new round here, my name is Theresa Heath wearing and I work with course creators, membership owners and coaches, and I help them grow their online businesses and sell in a way that feels really authentic to them. Today we are gonna be touching on something that lots of online business owners miss out and it's at the detriment of their launches. You see, when most people talk about launching, they tend to talk about three distinct phases of the launch. Phase one is the launch phase. This is where you are promoting your bootcamp, your challenge, your webinar. [00:01:00] Then you have the live launch. That is when you are delivering the webinar or you are delivering the bootcamp, and then you have the sales phase, which is the bit where the doors open and you start selling. But what people are missing is right at the beginning, there's another. Phase, and I call this the pre-launch phase. And this phase is as important, if not more important than some of the other phases because this is where you are getting them ready to actually go through your launch. So let's talk a little bit about how this works now when you have a launch phase. That second phase, this is where you are promoting the bootcamp or the webinar or the challenge. But what we need to think about is how do we make sure that they are ready to sign up for that bootcamp or that challenge or that webinar or whatever it is. The very first thing that you need in place is actually to have a launch experience that they want to actually join. So what we need to think about is what are [00:02:00] you creating in that masterclass, or what are you offering in that bootcamp that they actually want? So that's the first thing that goes without saying that. We can't do an amazing pre-launch and we can't do an amazing kind of launch experience if it's something they don't wanna sign up to. So the very first thing you need to think about is you know what your customers need help with, and you are going to help them with that. Thing, and you have nailed it. You've nailed a really good launch experience. So how do we get them ready to actually take part in the launch? So I'm gonna use the example of bootcamp. Let's say I am running a bootcamp on how to do webinars. I know it's a bit meta when I talk about my own stuff because I'm talking about. Challenges and webinars. Anyway, you, let's stick with it. So I'm gonna talk about doing a bootcamp. Let's say that I am going to do my launch experience as a bootcamp, and the theme of my launch is I'm gonna help you plan your next webinar, or I'm going to talk you through how to do your next webinar. So there are a [00:03:00] couple of questions I need to ask myself to help me create content that is going to go out. Prior to me even sharing that, I'm doing a bootcamp. Okay? So whatever your launch experience is, whether it be a webinar, a bootcamp, a challenge for at least two weeks prior to even mentioning it, I want you to think about doing this pre-launch content. The pre-launch content is going to get them ready. When you are ready to actually talk about the thing and share the actual launch experience that you're going to do, so there's a couple of questions that you need to ask yourself in order to create that content. Question number one, what do they need to know or understand before you can teach them the thing that you are going to teach them in? Your launch experience. Okay, so my example, I'm doing a bootcamp. This is just an example just to [00:04:00] pretend I'm gonna do a bootcamp about how to do webinars. So what do my customers or my potential customers need to know or understand before I can teach them about webinars? Okay, so that's the first question. What do they need to know or understand before you can teach them the thing that you are gonna teach them in your launch experience? Question number two is what objections might they have about learning that thing? When we think about these questions, question number one and question number two, what objections they might have about learning that thing. What we're doing is we are getting them ready for the point where we start promoting the actual. Launch experience. So the challenge, the bootcamp, the webinar, whatever it is. In my case, in my example, I'm talking about a bootcamp, and the bootcamp is gonna teach 'em how to do webinars. I know it's. It's tricky when I do my own stuff, but we get it. Okay, so let me think about that. So in order for me to create my pre-launch content, [00:05:00] I need to answer those questions. So for instance, when I was doing, or if I'm doing a bootcamp that is talking about how to create webinars that finally convert, what are the answers to those questions? So as a reminder, question one, what do they need to know or understand? Four. I can teach them that. Well, if they don't know that webinars are a way to sell an online offer, then they need to know and understand that because there's no way they're gonna sign up for a bootcamp on teaching them how to do webinars if they don't know it's even a thing. For instance, one of the things come up in my world is the word launch. That often people think that when we say the word launch, we are talking about selling something for the first time. So they need to know and understand that if I'm talking about a launch that actually. I'm not necessarily talking about selling or launching something for the first time. This can be. For any of your online products and if you've sold it before, what else do they need to know or understand? Well, they need to know [00:06:00] that that webinars are still a thing. They need to know that webinars can be successful and get them sales. They also need to know that there is a very specific way in which you need to do a webinar that actually you can't just get on and do some free training. That's not what it is. So if that's what they thought it is, then they need to know and understand that. And then the next question is, what objections might they have about learning this? So I guess the example I just gave you is a very good objection. So an objection of, I know what a webinar is. Well, maybe not the way that I teach it, or I've done a webinar before. They don't work. Okay. How do I get over that Objection. So I might create some content that says. That you've create. You know, you've done a webinar before and it didn't work. These were the three reasons why, or I might create content that says webinars are dead, or you think webinars are dead. Here are the last results I got from webinars. What we're trying to do is we're trying to get your audience. All to the same point on the starting line [00:07:00] because if your customers are all at different points, are points of where, um, I hate webinars. Webinars don't work. Webinars are rubbish. Like whatever the thing is you are teaching, then. They're not even gonna be at the start line when I say I'm doing a bootcamp teaching webinars, because they'll be like, well, I don't...

In this episode, I explore a powerful shift that can completely change the way you market your offer: prioritising the transformation you deliver rather than the details of the offer itself. In a crowded online space where people are constantly bombarded with features and promises, what truly stands out is a clear, compelling result. It’s not about what’s included - it’s about what changes. I explain this using my “two mountains” analogy, showing how your audience starts on one mountain (their current struggles and frustrations) and wants to reach another (their desired outcome). Your offer is simply the bridge between the two, but too often we focus on selling the bridge instead of the view from the top. I also share practical examples - like how airlines market the destination, not the flight and highlight how testimonials and case studies help prove that the transformation you promise is genuinely possible. If your marketing hasn’t been converting the way you’d hoped, this episode will help you refocus on the real driver of sales: the meaningful change you help people achieve.   3 Key Takeaways: Market the transformation, not the product People don’t buy modules, calls, or features, they buy the result those things help them achieve. Meet your audience on their first mountain Your messaging should clearly speak to where they are now, what’s not working, and what they truly want instead. Use proof to make the transformation tangible Testimonials and case studies bridge belief gaps and show your audience that the journey from pain to possibility is absolutely achievable.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript In a world where we have got more content than we know what to do with, and AI can produce us a course five seconds flat. There's one thing that we must ensure when you are marketing your online offer. If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses through effective launches and selling online. So recently I've been doing is some talks and some sessions. I'm a speaker and I've been talking about what is changing and what has happened in the online space we should be doing in 2026 to help sell our online offers. And there is one thing that is so very important that's. Always been important by the way, but it's even more important that we get clearer on now than ever before. I want to talk about your customer's transformation. Now, before you already say, Theresa, I know this. I understand this. I want you to just listen to this video because if this video helps you understand your customer's transformation a little more, that is [00:01:00] going to help you sell more. Because in a world where we don't need more content, we are not bothered about buying something because it's got many, many hours of content. Or because there's all these lessons or all these courses when it's quicker for them to go to chat GPT, for instance, and literally type in a question and get the answer. So why are then people buying the thing that you're selling? If I can literally go and buy a course, why would they then go to the effort to buy something from me or you? They're after the transformation. So what they're not looking for is they're not looking for the product. They're looking for the thing that the product enables them to do. The way I teach a transformation in my world is I talk about two mountains. Okay? So imagine a mountain where your customers currently are, where they're, they are in pain, they have the problem, they are frustrated. And then where they're trying to get to is this other mountain over here, a mountain where. They have the transformation, where their life [00:02:00] is, where they want it to be, where they've achieved the thing they want to achieve. And the thing that gets them between the mountains from the pain mountain they're on now to the transformation mountain of the thing that they want is your product or service. Okay, so let me explain a example of what I mean. So for instance, when people come to me. They are on the mountain. They have the problems and the pains that they have an online business that they love. They just wish it would make them more money. They're frustrated that they followed all the advice, and yet it doesn't seem to be happening. They know people love the product that they sell. Just why aren't more people buying it And they are tired of generic advice and generic stuff. And they are tired of generic advice and they want to know and get deep into their business and understand why it's not working for them in their business, and they ultimately want to make more money and serve more people. So that's the mountain that they're currently on. Now, the mountain that they want to get [00:03:00] to is the mountain where. They have lots of customers, or as many customers as they're looking for, it's where their online offer is selling much easier, where they're not feeling burnt out, where they have a pathway or a strategy that they know works that they can rinse and repeat where their online business is giving them the life that they love. So that's where they're trying to get. So they're over here frustrated, and you might be watching this and you might go, yep. That is me, Theresa. I am annoyed. I thought I'd be further along by now. I have a great online business. I really do help my customers. I just can't understand why we're not selling more and I've done all the things and I want to be over here where I'm selling more and I am getting people to join my program, join my membership, buy the course, and I am actually making the money I want to be making from my online business. So. You are here, you want to be over here. And the thing that helps you get from one mountain to the other is my product and service. So, and interestingly enough, it could be any [00:04:00] of my products and services because I effectively help people do the same. There's just different ways in which they can do it. So watching YouTube doing this is helping you now it's doing it very slowly and it's not doing it specific to you. But if you watch enough of my videos, go back and listen to enough of my podcast episodes. I will help you move from one mountain to the other. If you join my Grow Launch Sale program, I will help you move faster and with a better structure. If you work one-to-one with me, I'm help you move even faster than that. So all my products and services take you from one Mountain and get you to the other one. Now, the truth is, it kind of doesn't matter the thing I'm doing in the middle. Okay? All you really want is to be from one mountain to the other. So if I was to say to you, go out with a sandwich board on, do you know what a sandwich board is? It's basically like a board that people, of course you do. But anyway, it's like a board that people wear on the street that has a sign on it. If I said to you that, that is working really, really well and that is going to get you to the other mountain. You might do it right, because what you want is to get to the mountain. You are [00:05:00] actually not that bothered of what that product and service is in the middle. It's the transformation you want, not necessarily the product and service. So let's just bring it back just a little bit to the online world, to courses, to memberships, to programs that you're offering. Whereas in the past, and this was probably three, four years ago, where it was all about like the offer stack, it was all about going, you get this and you get this, and the hours of training and all these resources and all of these things. It's less so about that now and it's more about the transformation. So if I was to tell you that I have one five minute course, I don't by the way, but if I was to tell you I have one more. Five minute course that is literally going to give you that transformation. Of course you'd want to do it, of course, you'd wanna take it in a heartbeat. It's the same way as like. We just want everything so much faster. So it's not that I want to spend days and weeks learning this stuff, I just want the transformation. But the problem is, one of the ways that we've marketed before [00:06:00] is very much talking about this is what the offer is, this is what I it does, this is how many courses you've get and how many

In this episode, I’m sharing my honest perspective on the recent shifts happening in the online business space and why so many people are feeling anxious about them. With well-known industry leaders making big changes and new conversations popping up everywhere, it can feel tempting to question your own strategy or wonder if you’re doing something wrong. I talk about why it’s so important to stop making business decisions based on what others are doing and instead look at your own data, your own enjoyment, and what’s actually working for you. I also unpack how major events like COVID and the rapid rise of AI have permanently changed the online landscape and why change itself isn’t a sign that something is broken. Throughout the episode, I encourage you to evaluate your business through the lens of your current stage, not someone else’s. What works for a creator who’s years ahead of you may not make sense for where you are right now. This episode is a grounding reminder that your business gets to be built on intention, clarity, and informed choice, not fear or industry noise.   3 Key Takeaways: Your business decisions should be data-driven and personal Just because a well-known name changes direction doesn’t mean you should. Your numbers, your goals, and your enjoyment matter most. The online space is evolving—and that’s normal From COVID to AI, the industry has shifted in big ways. Change doesn’t mean failure; it means adaptation. Context matters more than comparison Always evaluate advice and trends through the stage of business you’re in, not the stage someone else is at.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript There has been a lot of talk in the online space recently because a couple of the very big players in the online space have made decisions to change things in their business. I am not jumping on the bandwagon of talking about this because I know it might get me clicks or might get me views. In fact, I'm not even gonna name the people who have made the changes, but I am going to address it because I think when something like this happens, there is a lot of people who have a lot of opinions and I have been asked my opinion, and there's a lot of fear that's spread in the online space about it's not working anymore or. This means something. So I want to do a really short, quick episode about my thoughts when things like this happen in the online space and what do I think is gonna happen with the online space, having been in it for about a decade. If we haven't met. My name is Teresa Heath Wareing and I help course creators, membership owners. And coaches grow their online businesses through launching and selling their offers online. And I have [00:01:00] seen a lot of things happen in the online space over many, many years. And to say it's changed is an understatement. Let's talk about first when COVID happened and the fact that the whole world had to go online and what was fairly new and misunderstood, suddenly had to be taught and get very comfortable with very quick, and the online industry boomed. It was really, really successful. And then as time went on, people got a bit tired of the online. The world opened up again, things changed. Also, at that point, it encouraged a lot of people into this. Space that shouldn't quite honestly have been in the space that were coming into the space 'cause they wanted to make money quick and really weren't the best people. And also there'd been a history of online sellers and some big online sellers basically. Not being very ethical and not using great sales tactic. And then the world opened back up again. People started going back out and they suddenly started to go, I don't really love this online thing as much. And then [00:02:00] AI came in and kicked everyone's backsides and it's changed everything again. And the online space, like pretty much every industry is constantly moving, but when a couple of the really key players make business decisions. It means everyone suddenly has an opinion about what that means. Now, the very first thing I want to say about this is I think people forget that it's their business and they get to do what the hell they want, and that goes for me And for you, it goes for. Anybody in business, and one of the things that I am so passionate about is whenever I am teaching or speaking or doing a video like this is my job, is to help you create a business that you love, to grow your online business, and to give you strategies that work, however, that comes with a massive caveat. And that caveat is it's your business and you get to decide. You get to choose. So if someone is sat there telling you, you must do [00:03:00] this to be successful, or you have to do this to be successful, or the only way you can grow an online business is if you do this, it's absolute rubbish. Okay? I'm telling you now, it's rubbish. I can show you people in different industries using different tools and strategies, being successful in many different ways. There's not a one size fits all, and that is really, really important. So that's my first point. When people make a decision to change something in their program, pull a program, stop doing something, start doing something. They can do what the hell they want because it's their business. Okay. Now they would've made a decision based on their own business and where they are right now. And I think that's another really important thing to note. Everyone's businesses are at different stages, serving different audience, doing different things, even if you are doing something similar to someone else. They're still very, very different. And to make a [00:04:00] decision that is right for you, you have got to know and understand your business. You have got to decide, okay, for the effort I put in, the time I put in. What return do I get from that? And is that return money? Is that return things that you enjoy? I have turned down and stopped things that have bought me a lot of money because I just don't like it. And someone else would've looked at that and gone, well, that's crazy. Why would you give up that money? Because I didn't like it and I'm the one who's got to do it. Okay. So that's really, really important. So if you are going to make a decision in your business, whether it's to start something to stop, something, to pivot, to change, you are the one who's got to understand the effect that it's having on your business. You will have the data, you will know whether it's doing what it should be doing, and you can make a decision based on that. So again, anyone that we are looking at, anyone that is humongous in the industry or that you look up to, if they make a business decision, that is what they've done. They [00:05:00] have looked at what they've done, they've looked at the effort they've put in, they look at the return they're getting, and they've made a decision on that. Okay? So that kind of brings me to my third point. This is a very relaxed, uh, video or podcast if you're listening to it. So my third point is this doesn't mean that it's not going to work for anybody else. Okay? So. People have stopped courses, people have stopped doing content like podcasts. Again, I'm not gonna mention names just because I don't wanna be seen as just doing it to get the views and get the listens, but that doesn't mean podcasts are dead. Because someone doesn't go all out on YouTube doesn't mean YouTube doesn't work because someone is or isn't on TikTok doesn't mean it's the strategy to use or the strategy doesn't work. It just means they are making decision for their business. It's very easy to look at someone making a decision, like to pull a a course or a program that they're doing and run over a very sweeping statement that no longer courses work, [00:06:00] or the reason they've stopped this is because it's broke and the industry's broke. That is not the case at all. Now, is the industry different to what it was? Yes. Has that person made a decision based on what they know about their business? Yes, they have and they have made the decision for whatever reason they have, and they don't owe us an explanation. Okay. I'm sorry to say, they don't have to tell us or they don't have to be. Saying things in a certain way as to why they made that decision. They get to make the decision they get to make, but it doesn't mean

In this episode, I’m walking you through four essential questions I use to validate an offer before bringing it to market. If you’ve ever launched something that didn’t convert the way you hoped—or you’re in the process of refining an idea - this episode will help you pressure-test your offer before you invest more time, energy, or money.   I break down how to make sure your ideal customer actually recognizes the problem your offer solves, why using their language (not yours) is critical for conversion, and how to tell if this is a problem they’ve already tried—and failed—to fix on their own. These insights help you move beyond assumptions and into real market alignment.   I also talk about the importance of desire and delivery—making sure your audience truly wants the outcome you’re offering and that the format of your offer supports fast, meaningful transformation. Whether you’re a course creator, membership owner, or coach, these questions will help you create offers that feel clear, compelling, and easy to say yes to.   3 Key Takeaways:   Problem awareness drives sales If your audience doesn’t clearly recognize the problem, they won’t buy—no matter how good your solution is.   Language creates connection Using the exact words your audience uses builds trust and makes your offer instantly feel relevant and understood.   Desire + delivery matter An offer must solve a problem people want solved and be delivered in a way that feels simple, focused, and transformation-driven.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript If you've been watching these videos for a while, you'll know that I will often talk about a failed launch. Doesn't mean that you have a terrible product or you need to change the offer. However, in today's video I want to talk to you about how do you know that you actually have an offer that will sell, and I'm gonna give you four questions that you can ask yourself to validate your offer and be confident that it's the right one for you and your audience. If we've not met, my name is Theresa Heath Waring and I help course creators, membership owners, and coaches grow their online business. And honestly, I geek out on this stuff. I love it. I joke that I watch launches like other people watch Netflix series. And this is what I eat, sleep, and breathe. So it brings me so much joy to bring the podcast and the YouTube videos and give you real strategic, tactical advice on how you can grow your online business. Before we get started with today's [00:01:00] episode, I'm gonna ask a big favor. Is there any chance. That you could go and hit the subscribe button if you're watching this on YouTube or hit the follow button. If you are listening to this podcast, wherever you are listening, I would be so appreciative. Creating content is one of the things that I love the most, and being able to come every single week and bring you free content that helps you grow your business is something I adore, and I would just love it if you could just help me back just a little bit by hitting that subscribe button. Let's get started with the episode. I have four questions that I'm gonna walk you through that I want you to consider either when looking at your current offer or when you are considering your next offer. Question number one, what specific problem does your offer solve? And, and this is the key bit. Does your perfect customer know that they have the problem? Now, you might think that that's a bit of a strange question. 'cause surely if you're creating an offer, it's because your customers have got a problem and you are helping them [00:02:00] fix that problem. However, I have seen time and time again, people create something that they want to create and put together an offer of things that they think, yes, this is what my customers need. The truth is it might be what your customers need, however, your customers might not know that they need it, and to try and sell something to someone that doesn't even know that they need it, you are starting with an uphill battle straight away. So, for instance, one of the examples I give on this is I had a client in the past that helped women who were in peri and menopause stages. And when we look at this question, this is such an interesting one, because a woman of whatever age might not know that she is potentially going into perimenopause. So if she doesn't know that she's going into perimenopause, how does she know that she might be there and that this lovely client has [00:03:00] a problem that will help her fix it? So the key thing here is. Do they know they have the problem? Now, one of the ways in which you can look at this is when you are an expert in your field, you tend to know the words and the shortcuts and the, you know, the quick answer to the thing. So for instance, my lovely coach that I know who helps women in Perry and menopause stages, she might know by someone telling her her symptoms that yes, you're definitely in perimenopause. But they might not know that. So for instance, when she talks about her offer, if she was just talking about, I help women in perimenopause, you are going to have a whole audience who would think, well, that's not me. I'm not in there. But what they do know is the problems that they have. So instead, I'm using this as a very literal example, but instead of her necessarily talking about. Perimenopause. She might talk about the symptoms that someone has, which they can go, oh yeah, I have those symptoms. Oh, yes, [00:04:00] I have those problems. So. Are we trying to help our customers solve a problem that they don't know they've got, or give them the solution to something that they're not? They didn't know that that is the solution that they needed. So let me remind you of that first question. What specific problem does your offer solve and does your customer know they've got it? Question number two, have I heard my audience talk about this in their words? Not mine. Again, this is kind of attached to question number one, but this is super, super important because we as experts like to fill in the gaps. Okay? So someone will say to me that they are having a problem selling their offer, and I might be able to see really quickly that it's their launch mechanism Now. I've just used the term launch mechanism, which they might be like, I dunno what the hell you're talking about. And if I talk about offering a service that talks about helping your launch mechanism. You might not know [00:05:00] what on earth I'm talking about. So what have I heard my customers actually said in their words, not mine. One of the things that I encourage you to do is to actually have conversations with people, whether it's on Zoom, whether it's a video call, whether it's just you picking up the phone, whether it's in person. Listen to what they have to say, what are their problems? And one of the things that I have to be really careful of, so I try and record whenever I do this, is I will really easily put my own words in instead of using their words. And the truth is, if we want an offer to be attractive to your perfect customer, then we need to make sure we are using their words. So if your customer or someone you think, right, this offer I have in mind will be. So perfect for them. If they aren't able to articulate in their own words what they need help with, then you are going to have a real disconnect between explaining the author and explaining why it can help them. Again, this might seem particularly obvious, but if they're [00:06:00] not saying they have the problem. Then they're definitely not searching for a solution for that problem. Question number three, is this something they've already tried to fix and they've struggled fixing? A lot of these questions might feel like I am stating the obvious, but I promise you I have looked at so many offers and offers of people who are so passionate about the thing that they want to present to the world and they want to offer. And I've looked at it and thought, I don't think this is going to sell. Not because they're not brilliant and not because what they're trying to do isn't brilliant, but because they've created something that actually isn't something that their customers are asking for. So although these questions seem obvious, they're really important to ask yourself. So, as I've already said, question number...

In this episode, I’m breaking down the five key foundations I believe are essential for thriving in online business in 2026 and beyond. As the digital space becomes more crowded and unpredictable, these foundations help you build something sustainable—not just trendy. I talk about why owning your audience matters more than ever, especially as social platforms continue to shift. We explore the power of niching, how it allows you to stand out and charge appropriately, and why a thoughtful offer stack is critical for both trust and long-term revenue. I also dive into the importance of marketing transformation instead of just selling products, and why a strong personal brand is no longer optional—it’s how trust and authority are built in a noisy online world.   3 Key Takeaways: Audience ownership protects your business Email lists and direct relationships give you stability and control, no matter what changes happen on social platforms. Clarity beats complexity A clear niche, a well-structured offer stack, and marketing focused on outcomes make it easier for people to understand, trust, and buy from you. Personal brand is a growth accelerator Your voice, perspective, and lived experience are what differentiate you. A strong personal brand builds trust faster and positions you as the obvious choice.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Lots of online business owners won't survive over the next few years, and it's not because they're not brilliant at what they do, it's because they don't have the right foundations in place. Today I'm gonna be sharing with you the five things that you need to have in place if you want to build a successful online business in 2026 and beyond. If we've not met, my name is Theresa Heath wearing and I help course creators, membership owners, and coaches grow an online business that they love. And I do this through helping them grow their audience by having a launch strategy that works a. And getting confident in selling online. If that's you, you are exactly in the right place. And make sure you hit that subscribe button to make sure that you don't miss any future episodes. We are gonna dive straight in with the five things that you need to have in place if you want a successful online business in 2026 and beyond. Foundation number one, [00:01:00] audience ownership is a non-negotiable. You have to have your own audience. We know. That social media is wonderful for growing an audience, for getting in front of people that don't know we exist. However, I cannot stress enough that the key aspect to this is getting them into your own email list. Having them on social is wonderful and great, but you don't own that platform. We have seen many, many, many times. With tech outages, with TikTok being shut down for a little bit in the states, what happens when these platforms disappear just for a tiny bit of time? So imagine if something was to happen more permanently. This is why we can't build our business on borrowed land, and that effectively is what social media is. Now, I'm not telling you to not do social media. It's great. It really does serve a purpose and it can get you in front of people that don't know you exist. However, I want you as [00:02:00] quickly and as easily as possible to get them onto your own email list. The other thing I wanna add, it's not just the fact of audience ownership, that you own your audience. It's having an audience. One of the things that I would highly recommend that you put a lot of time and effort into in 2026 is building that audience. An online business is a numbers game. The bigger the audience you have, the more success you are likely to have. So build that audience, but make sure it's your audience and you own it. Get them onto your own email list. Foundation. Number two is niche. The business owners who have a strong niche will do so much better than those business owners who are trying to serve a big, massive audience. When you have a niche, it becomes so much easier to stand out in what could be a very noisy, crowded market. It's so much easier to market what you do because you are. Doing a very clear thing, [00:03:00] and you are not saying, I can do this or this or this. When you have a niche, you can really clearly market what you do and clearly market the transformation and the key bit. When you have a niche, you can charge more. Alex Mosey gives this example in his book where he talks about if you're a salesperson, and I'm literally going to reference his book here. So he talks about if you're a generic salesperson, we're just saying you offer sales. Training. He says at a push you can maybe earn up to 500 pound, but it's more likely between 50 and uh, 200 pounds or dollars. He said, then let's imagine you niche into a particular industry and you say, I help gym owners sell more memberships. Then he thinks you could probably increase your prices to more like a thousand to 3000. And then he said, if you niche even further and talk about helping gym owners. Sell high ticket personal training programs, you could probably charge more in the region of five to 10,000. So the more niche you go, the more you can charge, but more importantly, you are going [00:04:00] to stand out in what potentially could be a very noisy market foundation. Number three, you need an offer stack. That makes sense. If you are just starting, I did a video about what I would do if I was starting an online business in 2026, and one of the things I said in that was create one offer. But that's only when you are getting started. Once you are in the online industry, you need an offer stack that makes sense. You need some low cost, some mid cost, and some high cost things. The low cost is going to help you build trust. It's going to have something that brings people into your world, and then the midco might be something that helps them do it faster, and then the high cost might be something where they get more of you and more of that one-to-one touch. By having an office stack, it really protects not only your income so that you're not putting all your eggs into one basket, but it also protects your energy. So when you have different things that you sell at different price points, it means that you're not maxing out all your time doing one-to-one or you're not being exhausted by trying to churn out lowcost thing after lowcost thing thing. [00:05:00] So having an office stack is key to the health of your online business going forward. Foundation number four, I talk about this a lot. But it's so important as are all these things. You have to get so clear on that transformation. In a world where we have more content than we know what to do with when our time is at an all time premium, the last thing we want to do is spend a long time trying to do something if it's not going to get us the transformation. So we have to get so clear on what is it you are helping your customers achieve, or what's the transformation they're getting to? And we need to give them that transformation as quickly and as easily as possible. And we need to remind ourselves that our customers aren't buying our course or our membership or our program. They're buying the transformation, they're buying the promise that we can get them closer. Two, the transformation that they're looking for. And I think as the online space gets busier and AI gets more prevalent, we're going to need to get even stronger on that transformation. We're going to have to [00:06:00] get even clearer on telling people how we can help them and what we can do. And we need to really focus on marketing the transformation, not necessarily marketing the offer or the product. And then the final foundation, number five, you need a strong personal brand. In a world where content is everywhere and there are so many options for things, one of the things that people cannot take away from you and AI can't replicate is you and your personal brand. Having a strong personal brand is going to pay you in dividends. People will buy from people they trust, people they see as an expert, and people they believe can help them. And if you are not out there as a personal brand, if you are not demonstrating who you are and what you can do, then. You will become faceless like all the other people in your industry and like ai, why wouldn't they go to a large language...

In this episode, I’m exploring the role of AI in online business growth—and how to use it without losing what makes you unique. I talk about how AI can support faster content creation, simpler systems, and more personalized marketing when used intentionally. I also unpack the challenges AI brings, including over-commoditized content, increased competition, and the risk of expertise feeling diluted. We look at why more content isn’t the answer—and what actually helps you stand out. Finally, I share practical strategies to navigate this shift with confidence, focusing on delivering real transformation, grounding your work in lived experience, and strengthening your personal brand so your expertise remains clear and trusted.   3 Key Takeaways: AI can accelerate growth—but it can’t replace expertise AI is powerful for execution and efficiency, but your lived experience, insight, and judgment are what create real value. Tools don’t build trust—people do. Over-commoditized content makes transformation the differentiator When content is everywhere, results matter more than information. Focusing on clear, fast wins helps your audience experience your expertise—not just consume it. Personal branding builds trust in an AI-heavy world Your voice, stories, and perspective are what set you apart. The stronger your personal brand, the easier it is for people to choose you—even in a crowded market.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript AI has changed the online space as we know it, but is it all good or are there some things that we need to look out for? In today's episode, I'm gonna take you through the good and the not so good that AI has given us in the online space and things that course creators, membership owners and coaches can be doing in order to help them grow their business with ai, but also came to act some of the problems that it brings us. If we've not met, my name is Theresa Heath wearing, and every single week I bring you an episode that helps you grow your online business. So if you are a course grader, a membership owner, or a coach, then you are exactly in the right place because I'm gonna be sharing with you real tactical and strategic things that you can do in your online business to help you grow. Having been in marketing for over 20 years and been in the online space for about nine of those, I help every single day, course creators, membership owners, and coaches create an online business that [00:01:00] they love. And in these videos, I hope I can help you do the same. If you haven't already hit subscribe on where you are listening, or if you're watching this on YouTube, then I would really encourage you to do so and that way you'll be notified next time I do a video. Let's talk all things ai. I'm gonna be sharing with you the benefits of having AI in our life, the problems that it might cause us, and the solution to those problems. So let's start with the good thing and some of the most obvious, one of the huge benefits of having AI is that it helps us create content quicker and easier. I am in AI every single day. My favorite is chat, GBT, and I am constantly dipping in and out of there, talking about ideas for YouTube videos, asking its thoughts on various different things. So it is. A hugely sped up the work that I do. In fact, as a marketer with over 20 years experience, I can't actually imagine how we survived without it for this long and how long things used to take. So [00:02:00] when it comes to creating an online business, the main part of an online business is that content creation piece. Not only. The content you are creating that you sell in your offer, but also one of the most important things of being an online business owner is that you have a personal profile and you have a personal brand. And one of the really key ways of doing that is creating content. So like me creating these videos, standing on stages, guesting on other people's podcasts, you need to be creating content. And AI has made this so quick and so easy. Even within some of the platforms themselves, they will map out whole courses for you or they will help you create that content a whole lot quicker. One of the other really good benefits to having AI in our world is that it is a low barrier to entry. So AI has given us. Tools and technologies that again, even like two, three years ago, we couldn't have imagined having. So being able to put [00:03:00] yourselves out there, create videos, edit videos, create podcasts, edit them, come up with blog ideas, put blogs out on things, create actual platforms or tech solutions for things, it has helped. A real even playing field out in the online space, because no longer do you have to have a tech part of your business that helps you create these things. You can come into this space for relatively low cost and create an online business and put yourself out there. So. If you are new to the online space, then you are coming in at such an amazing point because you have got things available to you that people just didn't have two, three years ago. And the last benefit that I want to talk about is the personalization when it comes to ai being able to personalize things. And I'm gonna give a really like simple thought, but one of the things that is so helpful is when I'm doing a launch for myself or helping someone in Grow launch sale or one of my consulting clients, and we are doing. Let's say sales [00:04:00] emails, and we have people who came to a webinar, people who didn't come to a webinar, people who have bought this thing in the past or didn't buy this thing in the past. Whereas in the past, writing emails for all of those different audiences would've taken a lot of time, and in most cases, people don't do it now. It's so much easier. You create one template for your sales emails and then you say to ai. Recreate these sales emails, but aimed at people who came to the webinar, recreate these sales emails, but aimed at people who didn't come to the webinar. And with a matter of minutes and tweaks, you have got all these different varying sales emails that are personalized. And that's not even to mention the tech that you have with AI where you can personalize things. For instance, some of the really cool platforms out there that enable really smart personalization, and the more that we can personalize things in the online space, the better. The more someone feels like we are talking directly to them, the better. So these are amazing features and have really [00:05:00] helped. Even the playing field have that online business be available to pretty much anyone. But there are some downsides and some things that we need to consider. So the downside and the problem of having content creation be so very easy is that content has now become over commoditized. And what I mean by that is there is so much content and actually there are plot. Forms out there that, well, for instance, I could go to chat GBT and I could ask it to create me a course that teaches me something based on what it knows about me, and it could basically create me a course. It's quicker and easier for people to go to something like a large language model and ask a question than necessarily head into your membership and log in and go and find the question. So how do we compete when there is content? Everywhere. So one of the problems is how do we compete where there is literally content everywhere. When we look at the next benefit of a low barrier to entry, the problem that that [00:06:00] gives us is that you are going to have more and more and more people entering this space. Now the online space is due. To grow phenomenally over the next 10 years, and that's great news for all of us in the online space because we are in it in fairly early doors, even though it's been around for at least nine, 10 years. Actually, it's still in its infancy. So if you are here, brilliant, keep going. Keep doing it because this is only going to grow. But because of how easy things are, it means that more people are going to be coming in. And it means that more people are gonna be coming in who aren't necessarily experts in their field. So this is a potential problem when we look at ai because anyone could go to AI and say, write me a course on how to start piano. I have no idea how to play piano. I. But technically I could create a course and...

In this episIn this episode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.ode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.3 Key Takeaways:Pricing should support your entire offer suiteIf I price one offer without considering the rest of my ecosystem, I create confusion and friction. My pricing needs to make sense in relation to everything else I sell.Different levels of customers need different pricingNot everyone is ready for the same level of support or investment. When I price with awareness of beginner, intermediate, and advanced buyers, I serve my audience better—and sell more effectively.An Ascension model creates clarity and momentumWhen my pricing helps people naturally move from one offer to the next, I’m not just making sales—I’m guiding transformation. Clear pathways build trust and long-term growth.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeTranscriptOne of the questions that I get asked the most when working with course creators, membership owners and coaches, is How do I know if I'm pricing my offer? Right? They have all sorts of questions around, do I need to put my prices up? Is it too expensive? Should I be charging more? How do I know if it's the right price, and should I just pluck a figure outta the air?In today's video, I'm gonna be taking you through five things that you need to consider when you are next. Pricing one of your offers.If we've not met, my name's Theresa Heath Wiring and I help course creators, membership owners, and coaches build online businesses that they love. And in these videos I bring really tactical and strategic things that you can do to help grow your online business. Through growing your audience, through having effective launches and learning how to sell online.If this is you, I would love it if you hit the subscribe button and every single week I'll be releasing a new video that helps you get closer to [00:01:00] the business that you dream of. So when it comes to pricing, it's one of the things that I get asked about the most. My customers want reassurance that they are pricing their offers correctly.And that's a good thing. I'm really happy about that because obviously it means that the people I'm working with care deeply that they are providing a service that matches the price that they're putting out there. However, it's one of the most trickiest things for business owners to get, right. So in this video, I'm gonna take you through the five things that I want you to consider when you are next.Looking at pricing, one of your offers. So the first thing that I want you to consider is that you don't look at pricing your offers in isolation. Now, what I mean by this is often when someone comes to me, they will say, I've got a new course and I'm thinking about charging this, or I'm creating a membership and I want to charge this.I have an accelerator program, and what they're doing is they're looking at the thing in isolation. They're considering their offer on its own on an island, [00:02:00] and just considering the price of that. And that's the first thing that I want you to think about. I don't want you to consider pricing in isolation.I want you, every time you bring in a new offer, every time you consider pricing something, I want you to look at your entire offer suite. I want you to consider. What price should that be against something else? So for instance, if you are currently offering a one-to-one service and you want to bring in a done with you or a do it yourself service, it has to make sense.Which brings me on to point number two. The pricing has to make sense. So not only in 0.1 do we look at it alongside everything else. We make sure it makes sense alongside everything else. So for example, one of my amazing clients that I work with is a sleep consultant, and this sleep consultant offers a service.Where you can work with her online, you have a [00:03:00] call with her, and then you have access to her via WhatsApp or through another call, and she charges a set amount for that service. She then has an in-person service where she will go for 24 hours. As a minimum, I guess, to someone's house and stay with them and their child and help them with their child and help them with the sleep problems that they're having.And one of the things that we need to consider when we look at those two offers is that they make sense because what we don't want is one offer cannibalizing another one. Let me explain. So. If someone comes in and thinks I want to do the online service and I'm gonna make up figures, these aren't necessarily her figures and I'm gonna make them.Wildly crazy. So you know that I'm not using her figures. So let's say it's 5,000 pounds to do the online service where you are having access to a via call, and then you have access to her [00:04:00] via WhatsApp. And then let's say for the service where she goes out to stay with someone, she wants to charge 7,000 pounds That.Doesn't make sense. Now, the reason

In this episode, I sit down with Carrie Green, founder of the Female Entrepreneur Association, to unpack what really goes into a successful launch in today’s online business landscape. We take an honest look at her recent launches, including what worked, what didn’t, and the lessons she’s learned by launching again and again in a fast-moving space.We talk about the role of ads in boosting visibility and growth, why introducing paid elements earlier can strengthen a launch, and how maintaining your energy across multi-session experiences is just as important as your strategy behind the scenes. Carrie also shares how she uses urgency and scarcity without pressure, while building systems that make each launch feel more effortless over time.We also explore why testing and adapting is essential for traction, and how Carrie leans into systems and AI to simplify content creation and delivery—especially when balancing live sessions, community engagement, and personal well-being.3 Key Takeaways:1. Launch strategies are living, breathing things — not one-and-done blueprintsCarrie reminded me that no two launches are the same, and what worked last time might need tweaking next time. Staying curious, testing ideas, and adapting your approach is where real evolution happens.2. Paid elements and strategic urgency matter earlyWhen I introduce paid elements earlier in a launch — instead of waiting until the very end — it can validate demand and build momentum. Combining that with thoughtful urgency and clear deadlines helps people make decisions without feeling pressured.3. Systems and energy management are launch superpowersGetting clear on repeatable systems — from content planning to AI-assisted drafting — doesn’t just make launches easier, it protects your energy. And in launch land, saving your energy = staying present with your audience.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Carrie Green on Website, Instagram, FacebookConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeTranscriptOne of my absolute favorite things is to go behind the scenes in a real big launch and find out exactly what they did, what worked, what didn't, and what you can use in your launches and what you can learn from it. And that is exactly what we are doing today.If we have not met, my name is Theresa Heath. W and I help course creators, membership owners, and coaches grow their online business. I help them create a launch strategy that works for them, their audience, and the offer that they have, and I help them to actually sell the offer with confidence and ease.And in today's episode, I am doing an interview with the amazing Carrie Green. Now Carrie is. The real OG of the online space. Carrie has a membership called a Female Entrepreneur Association, which she has had for years and years, and she was almost like one of the first [00:01:00] people in the UK to really be in this space.And I massively admire Carrie. I admire her for lots and lots of reasons, but one of the reasons I really admire her is. It's like she keeps her head down and she stays focused and she's committed to creating a really good product that's really helpful. And she's not in the online space for the fame and the fortune and all the other things, the, you know, different stuff that you see online that sometimes the online experts show you.She has. Really just found her thing that she loves to do and has just poured everything into it. And I love that about her. I love the fact that, like I said, she is quality. She's not salesy or spammy or horrible in any way in terms of like how she comes across and how she sells. She's genuinely the real deal in the online space and I love that.So I was really grateful too. [00:02:00] Not only have we connected a numerous times over the years, but actually to hang out again. It was actually again back in June at Atomic on 2025 where both her and I were also speaking. You might notice that obviously I've done very. Few interviews since coming onto YouTube, which I plan to continue to do.Very few, but both Laura and Carrie were kind of in the bag already and they're such good quality people. There was no way I was not gonna do these interviews, so that's why. You're not going to see many interviews if you are watching YouTube, if you are listening to the podcast. But if you've been listening for a long time, then you will know that I used to do lots of interviews, but that isn't gonna be the case going forward.However, when I have someone amazing that I know can teach us stuff, I'm obviously going to bring them on, and Carrie is one of those people. What I loved about this episode is that Carrie and I dug deep into her latest launches. Now, if you are [00:03:00] new to me, you might not know that I love watching someone else's launch and I go through their launch and in the background, what I'm doing is I am like pulling it apart.Not in a, like this is terrible, but pulling it apart in a Why is this so good? Why is it working? What are they doing? What. What kind of psychological things are they doing? How are they making this so successful? So that is what I love to do for fun. I know I probably need to get out more, but I love watching other people's launches and Carrie's launches have been ones that I've been watching this year, and I am so very honored that we get to go through them and I get to share with you.What she said about what is working and what's not working. So in this episode, she's gonna take us through her latest launch and share with us some of the things that worked really well for her. We also talk about how she managed to get, and I think if I remember rightly, it was 46. Thousand people sign up for her launch, how she continues to [00:04:00] grow her audience to this day, and what she recommends to you in order for you to grow your audience so that you can have successful launches too.Basically, this is just me and her geeking out on all things launches. But as I've already said, she's hugely successful at what she does. She has had some hugely successful launches this year and there is an awful lot that you can learn from her. So I really hope you enjoy this episode. Carrie, welcome to the podcast.Hello. I'm so excited to be here. Me too. This has been like a long time coming. I feel like. I feel like I should have had you on. Flipping ages and ages and ages ago, but just time gets busy. I know, but we both spoke at Atomic Con, uh, so we got to catch up again there. Yeah, because I feel like I, well, so I saw you in person years and years and years ago before I think you had the children.Uh, yeah, I think so. So

In this episode, I’m diving into one of the most important (and often overlooked) parts of a successful launch: the emails you send while your cart is open. If you want more sales, more engagement, and fewer crickets during your launch, these emails matter more than you think.I break down the three essential sales emails I believe every launch needs—and exactly why they work. We talk about how to handle objections before they stop someone from buying, how to connect emotionally with your audience so they feel seen and understood, and how to clearly communicate the benefits of your offer (not just the features).I also share why every email needs a clear call-to-action and how to make sure you’re guiding your subscribers instead of leaving them confused or overwhelmed.This episode is practical, strategic, and designed to help you feel more confident hitting “send” during your next launch.3 Key Takeaways:Objections don’t disappear unless I address them If I don’t proactively answer my audience’s concerns, doubts, and fears, they’ll default to not buying. Objection-handling emails remove friction and make decisions easier.Emotion drives action more than logic People don’t buy because of information alone—they buy because they feel understood. When I lead with emotion and connection, my audience is far more likely to take action.Benefits sell, features support Features explain what my offer includes, but benefits explain why it matters. When I focus on the transformation instead of the content, my sales emails land much more powerfully.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeTranscriptWhen you are doing a launch, sending your emails is absolutely crucial to a successful launch. And in reviewing and looking at hundreds of different emails, I have noticed that there are certain emails that people are not sending. And if you send these three emails, they are going to make the world a difference to your sales.If we've not met before, my name is Theresa Heath Waring, and I help course creators. Membership owners and coaches grow their online business, and I do this through my signature program, grow, launch Sell, where I take you through all the steps that you need to grow your audience to effectively launch different products and to sell those products to your audience.One of the most important things you can do when doing your launch is sending emails. Your email list is your warmest list and is specifically your launch list. So. In previous videos, I've talked about your email list and your launch list. [00:01:00] So the launch list are the people who signed up to go through your particular experience, whether it's a masterclass, whether it's a bootcamp, whatever it might be.Your launch list is one of the warmest things, so not maximizing that list by sending them good quality and often more than you think emails, it's a massive, massive mistake that you can make, which is why in today's episode I'm gonna talk you through three emails that help so much when it comes to selling, because often a lot of the emails that people send are just basically going.Buy my thing, another email, buy my thing, another email, buy my thing. And those are very repetitive and very boring and not hitting certain aspects. So I'm going to give you these three emails today that are going to make a world of difference to your sales emails. Email number one is the objection handling email.Now, often people don't want to actually talk about the objections that their customers have when buying because they think [00:02:00] if they bring it up, that their customers then gonna go, oh, I didn't think of that, and then that's going to put them off buying. So for instance, objections like. The cost objections, like how much time do I have objections?Like, I've tried this before and it didn't work. The truth is your customers are already thinking these things. They're already experiencing those objections themselves, and by ignoring them. We're not addressing them and we're not helping them overcome the objection because there are always reasons why they have these objections, and there are things that we can say and do that can help them maybe frame them differently or see it differently.It's not about. Convincing them or coercing them into buy and saying, your objections aren't true. It's about taking their objection and just giving them a different viewpoint and a different way to look at it. So one of the emails that we send in our sales emails period is an objection [00:03:00] handling email.So we look at the most common objections that we get of why people might not. Join our program Grow Launch Sale, and we will actually address them in an email. So the first step is to actually work out why aren't people buying? And one of the best ways to do this is obviously the conversations that you have with people during your sales period.So in previous launches, in previous conversations, why didn't people buy now? If you don't have that past data, you can pretty much always go no money or. Can't afford it and not enough time. They are often two of the most popular objections, so. One of the ways in which you can reframe these is you could write an email that talks about, I don't have time for this, and then tell them all the time saving ways that you have bought into whatever it is that you are doing that will help them tell them that actually they would end up wasting more time.Trying to figure this out on their own, then they're going to waste actually working with you and you giving them the shortcut, the [00:04:00] money. You might want to talk about how this is an investment. You might want to talk about the experience that you've had with other clients where they've come on, they've paid the money and potentially made more money afterwards.So for instance, when I'm in a launch, if I'm doing a masterclass, which I know is a bit different, but I would also share this in an email, I would often share. How much someone paid to work with me, IE, what it would cost to work with me, one-to-one, what it would cost to work with me in an accelerator, what it would cost to work with me if I consult for you.And then I give them examples of what those customers made back during that time, showing them that they more than made their investment back and therefore it was a worthwhile investment. So you could try something like that. Of the objections that we often get is, I've tried a program before and it didn't work.That is a great objection for me to actually. Meet, enter, send an email about so often I will talk about the fact of my program is very different to lots of others out there. I keep it

In this episode, I sit down with the brilliant Laura Belgray—renowned copywriter and founder of Talking Shrimp—to talk all things email marketing. We dive into why your email list is still one of the most powerful tools you can have as a business owner and how to write emails people actually want to open and read.Laura shares her journey into copywriting, breaks down what really works in crowded inboxes, and gives practical advice on storytelling, humor, and being unapologetically yourself in your emails. We also explore how to use AI as a writing assistant without losing your voice, plus how often to email your list without burning it—or yourself—out.This conversation is packed with honest insights, refreshing perspectives, and actionable tips you can use right away to build stronger connections with your subscribers.What We Cover:Why email marketing still matters more than everHow storytelling and personal anecdotes build trust and engagementUsing humor to stand out (even if you think you’re “not funny”)Finding the right balance with email frequency and sellingHow to use AI to tighten and improve your writing—without sounding robotic3 Key Takeaways:Your email list is your biggest business assetSocial media comes and goes, but email allows me to build a direct, authentic relationship with my audience—on my terms.Stories and personality beat “perfect” copy every timeThe more human, specific, and real I am in my emails, the more they resonate. People don’t want polished—they want relatable.AI should support my voice, not replace itUsed thoughtfully, AI can help me tighten my writing and spark ideas, but my personality and perspective are what truly make my emails connect.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Laura on Website, Instagram, Facebook, XConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeTranscriptTeresa: If you've been in my world a while, you will know I am a big fan and advocate of every single business owner having an email list. It's one of your greatest assets, but if you've ever sat there thinking, I'm not entirely sure what to write, or I'm sending emails and they're just not doing anything, then this is the episode for you.If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses. And every single week I put out an episode and a YouTube video where I give you strategic, practical advice on how to grow your online business. This week is gonna be a little bit different because I have the pleasure of interviewing the amazing Laura Belgray.Now, if you are a longtime listener to the podcast, you will know that I have done hundreds and hundreds of interviews with some of the industry's top voices. But since starting YouTube, I have. Slowed that down a [00:01:00] little. And in fact, we're not taking interviews at the moment, but when an amazing interview comes up, I'm obviously going to say yes.And so when I met Laura back in June of 2025 at Atomic Con where we were both speaking on the main stage, I couldn't help but fall in love what she had to say and knew that I wanted to bring her onto the podcast so you guys could learn from her amazing ways. Laura is one of the sharpest and funniest copywriters in the online space, and that's why she has worked with huge names in the online space to help them refine their copy.In this episode, we are going to be covering how to become someone's favorite email in their inbox, why most people are using emails wrong, how often you really should be emailing, and how to tell those stories without feeling like it's fake or you're forcing it. And we discuss AI and how you can actually use it to make sure that it sounds like you, there are so many good value things that Laura is giving in this episode.But [00:02:00] without further ado, here is the interview with the amazing. Laura. Laura, welcome to the podcast. Laura: Oh, thank you so much, Theresa. I'm so happy to be here. Teresa: Me too. So Laura and I met in person in real actual life, uh, at Atomic on this year. I keep saying it's last year, but it's not as we are recording this, it's November.No. And it's this year, uh, she was keynoting on the main stage and then later on I was also on the main stage, which was cool. But it was great. What did you think of, had you done an event over here in the UK before? Laura: No, I had not. And I think even if I had, it would not have been anything like at automaton.No. It was so fabulous and it was, it was nothing like any event that I've been to, um, just full of. Freaks, and I mean that in the best possible way. The nose freaks like blue hair, pink hair, pierced, everything. Just cool. People being themselves. Teresa: Yes. Yeah. A lot of polka Laura: [00:03:00] dots, um, just, and people, people like just living out loud and I loved Teresa: it.Honestly, it's such a great event and you are entirely correct. That event is like. No other event, really in the uk. So I think that was a great one. And also that main stage, because you were a keynote, it was round. Mm. Like how I, was it like 1400 people? I think the sports, yeah, I heard Laura: 1500, but uh, it might've been 1400.Teresa: It was a lot. I didn't Laura: see any empty seats. Um, yeah, it was a lot. And I walked out there and that was the biggest one that I've ever done. And I'm used to doing the, these events that are in like, you know, carpeted ballrooms with round tables mm-hmm. And people sitting there with their notebooks. And so that's kind of what I was picturing, and then I went in for soundcheck and I was like, oh my God, that is no pressure.Teresa: No, that is not a small room. That's not what this is. No. So, [00:04:00] okay. That surprises me because you hang around with some pretty cool people in the online space and you are. Connected through doing work and helping with some pretty big people in the online space. So I'm surprised that you, that that was probably the biggest you've done and you hadn't done bigger than that.'cause if I had to have guessed, I would've said that was probably your wheelhouse and you were very used to that. Laura: Oh, thank you. Thank you for guessing that. Yeah. No, I haven't like. Most of the people I know do smaller events. You're right. Yeah. They're usually more intimate and I've never got, I've been very lazy about my speaking career, even though I always say I wanna speak more and then I don't, and so I don't make...

In this episode, I walk you through exactly how I would start an online business from zero in 2026. Whether you’re just thinking about launching your first offer or feeling overwhelmed by all the “build it all at once” advice, this episode simplifies everything into a clear, step-by-step process that actually works. I break down the seven essential steps I focus on — from choosing the right offer and getting clarity on the transformation it provides, to making early sales before the product is fully built and leaning into real relationships and community. If you want a practical, no-nonsense roadmap to kickstart your online business, this episode is for you. 🔑 Key Takeaways 1. Focus on One Offer Instead of trying to juggle multiple products or ideas, I start with one clear offer. Focusing my energy helps me avoid dilution and build momentum fast — one strong offer converts better than ten half-built ones. 2. Get Crystal Clear on Transformation Real success isn’t about features — it’s about the transformation my offer gives a customer. I define exactly what outcome someone will experience after working with me, and that clarity fuels all my marketing. 3. Sell Before I Create I don’t wait to build the whole product before I sell it. I talk to real people, pre-sell the offer, and use that revenue and feedback to shape the final product. It’s the fastest way to validate demand and avoid wasted effort. 4. Personal Outreach for Early Sales I personally reach out to people — DMs, emails, voice notes, conversations. Early sales come from real human connection, not automation or ads. This helps me test messaging, learn objections, and get confident selling. 5. Start List Building from Day One From the very beginning, I'm building an email list. Every person who opts in becomes someone I can nurture, educate, and sell to. The list becomes the backbone of my future launches. 6. Leverage Community-Based Visibility I show up in communities where my audience already hangs out — groups, forums, social spaces. I add value first, build visibility second. This approach grows reach without burning money on ads. 7. Build Intentional Relationships I’m not just networking — I’m cultivating real relationships. These are the people who will refer business, collaborate with me, champion my offers, and help me grow long term.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript If I had to start my business from scratch in 2026, I would do things very differently. And it's not because I necessarily did things wrong in the past, but the world has changed, the audience have changed and so have I. So in this video, I'm going to take you through step by step what I would do if I was starting an online business in 2026. No list, no offer, no audience, just me. I'm theres Z wearing and I am an online business expert, a speaker and a podcaster and the creator of Grow Launch Sell My signature program that helps course creators, membership owners, and coaches launch and sell that online offers with confidence and ease. In today's video, I'm gonna be sharing with you exactly what I would do if I was starting my online business all over again. Honestly, I could probably spend a long time telling you about all the mistakes I've made during the many years I've had my online business, but [00:01:00] let's just jump straight into it with the seven things that I would be doing. So if you are starting from scratch, or you are wanting to get your online business going in 2026, then this is the video for you. The very first thing I would do is pick one offer, and I really mean that. I would pick one thing to sell. I wouldn't create a whole product suite, a whole product offering. I would pick one thing, so I could have one message, one focus, target, one audience, and sell it over and over and over. It wouldn't matter what it is, whether it was a course or a membership or a coaching program, I would just basically pick one thing. Number two, I would get so crystal clear and so laser focused on the transformation. When you have one offer, you can get uber clear about what it is that that one offer's going to do, and it doesn't even have to be a big, complicated, massive transformation. [00:02:00] It could be something very clear, very simple, and very easy, but understand wholeheartedly. Where your customer is and where you are taking them to, and that your one offer is getting them there. Because one of the most important things now and for a long time in the online space is explaining to your customer. What your offer can actually do for them. The only way in which you can do this is by understanding the transformation that you are giving them. So when you know your one offer, I want you to get laser focused and so clear about what the transformation the offer is doing for them. Number three, sell it before you make it. Create a live beater version. One of the mistakes that I see lots, and probably one of the ones that I did, was deciding to create this beast of an online offer, IEA course or a membership, and creating every element before I had even tested whether people wanted it. So now I [00:03:00] would highly recommend, and especially if you're starting in 2026 to. Sell it before you make it. So actually work out if there's a market for it before you spend all that time and effort actually making the thing. And regardless of whether the thing's going to be live or evergreen, I would always run the first one live. I would always run it live because A, you are learning as you go and understanding what your customers really want from it, what they're really engaging with. You're seeing the questions that are coming up. Secondly, you don't have to create it all before you sell it. So for instance, if you are doing a course, you could run a course over six weeks and literally be creating each week as it comes along. But what you are doing is you're creating it once you've already sold it, so you are not spending loads of time and effort creating something that you don't know is going to sell. The other reason I would do a live beta is because you want those testimonials now. As a side note, I [00:04:00] wouldn't do it for free. I would charge them something, but I would probably give them a considerable discount. But I wouldn't recommend that you give things away for free because people don't take them seriously. There's no skin in the game. So I would definitely charge, but I would do a much reduced price because it's a beat aversion and because you're going to want those testimonials from them. Number four, personally outreach to make those sales. Again, this might seem a little bit strange of a thing to do when you're creating an online business, and especially if you were to look at how the, my online business looks today. But if I was starting from scratch, I would personally outreach to people to try and sell to them, and in some cases I would still do that now. It's so much easier to have a conversation with someone than it is to try and sell something online, just through emails and social media, and I know that's what we want to get to. But to get there, this is going to be the first step. This is gonna be the easiest way in which you can [00:05:00] do that. And I would do this through personal dms, through reaching out, sending voice notes, having conversations, dropping people emails directly to them. I would ha start a conversation in saying, I would love to talk to you about this thing. All we're trying to do is open up some conversations and then if the sell is right and if they think it's gonna fit for them, then brilliant. But the very first way that I want you to sell your online offer is by personally reaching out and having those conversations. And I promise you, you will sell it way faster than if you just try and sell it online....

In this episode, I share with you eight proven, no-cost strategies to grow your audience - without spending money on ads. I believe that with consistency and creativity, you don’t need a big budget to build reach. I walk you through actionable tactics: from podcast guesting and public speaking, to creative lead magnets and AI-optimized content. If you’re looking for ways to grow your following organically, this episode is for you.   Key Takeaways 1. Organic growth - without ads - is about long-term consistency, not quick wins. The strategies I share (guesting, speaking, collaborations, lead magnets, AI-optimized content) don’t deliver instant overnight growth — but they build sustainable exposure, trust, and engagement over time. Because they leverage existing audiences and evergreen content, they can continue attracting new people long after the work is done.   2. Collaboration beats isolation: tapping into other people’s platforms can grow your reach faster. By guesting on podcasts, speaking at events, joining bundles or summits, or collaborating with communities and peers, you get access to listeners/followers who already trust the host or community — which means you don’t have to start building your audience from zero. It’s a faster, more efficient way to grow an engaged audience than relying solely on your own channels.   3. Lead magnets and interactive content (quizzes, DMs, AI-optimized offers) turn passive interest into real connection - which builds deeper relationships and higher conversion potential. Instead of hoping people stumble on you, these tools invite people to take action — subscribe, engage, respond. That deepens their commitment and gives you a direct path to nurture them, rather than passively waiting.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, teresaheathwareing.com/quiz, http://teresaheathwareing.com/scoreapp   Transcript Growing an audience is one of the most important things that you can do for your online business. And if like me, you're a little bit sick of social media and feel like you are posting into a void every single day, then you are going to want to stick around for this episode. As I explained to you the eight proven ways to grow your audience without paying any money on ads. If we've not met, my name is Theresa Heath Waring and I help course creators, membership owners, and coaches grow their audience, launch their offers, and scale their online businesses. And in today's episode of the podcast, I am going to be helping you grow your audience. Now I'm gonna take a minute just to explain why we need an audience, although I don't think I need to because it's something I talk about all the time with an online business. We need people to know that we exist. If we don't, if people don't know we exist, then they find it very difficult to buy from us. And growing an audience, no matter how much [00:01:00] time and effort you put into it, is never, ever, ever going to be a waste. And if I'm honest, sometimes it can feel like a really thankless task and sometimes it can feel very slow going. But the truth in the matter of growing an audience. Isn't about those massive, massive wins of bringing in a thousand people on your list within 10 days. It's about constantly taking action and doing activities that are going to help you build your audience over time. So whether it's by five or six or 10 every couple of days, that's one of the most powerful things you can do in terms of growing your audience organically and growing a really warm audience. And I have eight strategies that you can use today without spending a penny on ads, which is going to help you grow your audience. Strategy one, and still, one of my absolute favorites is podcast guesting. Personally, I find this super, super easy. I just turn up on a podcast. People ask me questions. I love doing it. It's [00:02:00] really fun and it can help build your audience. There's a couple of points I wanna make on this one. I have found it increasingly harder to get onto people's podcasts, and therefore we are having to do. Extra in terms of standing out, making sure that they know we're good quality and encouraging them to pick us. So this isn't as easy as you literally filling in 20 applications and getting on 20 podcasts. That's not going to happen. It is a numbers game though. So in my business, every Thursday for two hours, I do outreach and. Sometimes I feel like, do I still have to do this? The truth is, yes I do. If I want to consistently be seen on other people's podcasts, then I need to spend that time and put that effort in to do the outreach. A couple of other things to note is I don't actually care the size of the podcast. I just am more than happy to get on and have a conversation. Like I said, from a output point of view, it's really low level output for me. [00:03:00] I don't really have to prep anything. I don't have to do anything major I have to set up anyway. So for me, it normally is just a case of spending an hour with someone having really good fun chatting with them about the business, but the effort comes in reaching out. It does take work and you are gonna have to put some time into it. And it can feel like a slow burn because often if I apply for a podcast, they might not be recording for a few months, and then when I do record, it might not come out for a few months. It's one of those things that over time you are going to be doing it more. You're going to be seen more, and because of that, other people are going to start to ask you more. Lots of these things are kind of self-fulfilling. You do it, you get seen doing it. People ask you to do it more. So number one is podcast guesting. I still highly recommend you reaching out to other people's podcasts who have your audience and offering to be a guest. Oh, and of course, what I should say is you need to offer a lead magnet. So whatever you're talking about on the podcast, make sure that you have a good lead magnet if they allow it for you to offer at the end of the [00:04:00] interview so that people can get on your email list. Number two. Speaking. Now, I know this isn't for everybody, and some of you are going to be watching this thinking or listening to this and thinking, no way, Theresa speaking is not for me. However, if it is, if you want to be a thought leader, if you want to be seen as a personal brand, then speaking is one of the most powerful things that you can do because people are on stages. Are seen as thought leaders. They are seen as the experts. They are seen at the top of their industry. Even if you think it scares you a little, it still scares me. After all these years of doing it. I would highly recommend that you look at speaking a bit like with the podcast, they are a trusted audience. The people who go to the event or the people who listen to the podcast, trust. The person who's putting it on or trust the person whose podcast it is, because otherwise they wouldn't be there. So by sheer fact that you are being put in front of that audience, that you are being allowed on that stage to speak to them already builds up a huge amount of trust. The fact that you [00:05:00] are the expert on the stage builds up a massive amount of trust and exactly the same as the podcast, we want a lead magnet. Again, what I tend to do is. Every speaking gig I do, I will have some kind of opt-in within that presentation, whether it's the presentation itself, whether it's a workbook, whether it's something additional on top of it, I always make sure there is some kind of lead magnet, which I use as a QR code on my slides to encourage people to come and join my email list. Number three, quizzes now. As humans, we are so curious about ourselves and we'd like to find out about ourselves, which is why quizzes are one of the most effective lead magnets that you can use. I work with SCORE app and I have a quiz in SCORE app. So if you were to head to Theresa Heath wearing.com/quiz, or if you are watching this on YouTube, if you click the QR code, then that will take you there. You can go through my quiz and see what it's like, but the reason that quizzes are so good. [00:06:00] And I highly recommend score wrap is because we are fascinated by ourselves. And if you can help not only...

In this episode, I’m diving into a topic that every course creator, coach, and online business owner will face at some point: a launch that didn’t go to plan. After 20 years in marketing, I’ve had my fair share of launches that felt disappointing. But here’s what I know to be true—a failed launch isn’t the end. It’s data. It’s information. It’s an invitation to grow.   I walk you through my five-step process for turning a “failure” into a strategic reset. From giving yourself permission to feel the frustration, to gathering and analysing the data, to tweaking your strategy and stepping back into the arena—you’ll learn how to use every launch as an experiment that moves your business forward.   If you’ve ever walked away from a launch wondering, “What went wrong?” or “Is this really for me?”—this episode will help you stay grounded, focused, and resilient.   Key Takeaways   You’re Allowed to Feel It Before you jump into fixing mode, give yourself space to acknowledge the disappointment. It’s human, and it’s necessary. Pretending you’re fine only delays the clarity you need.   Data Will Tell You the Truth Once emotions settle, it’s time to gather every piece of data you can. Emails, opt-ins, conversions, social engagement—your numbers reveal what actually happened, not what you think happened.   Analyse with Curiosity, Not Judgment Look for patterns and gaps. Where did people fall off? What surprised you? When you view your launch like a scientist rather than a critic, insights become easier—and more accurate.   Make Adjustments That Move the Needle With the data in hand, decide what needs tweaking. Maybe the messaging didn’t land. Maybe the offer wasn’t clear. Maybe your warm-up period was too short. Small changes can create big shifts.   Get Back in the Game—Quickly The most successful online business owners aren’t the ones who get it perfect—they’re the ones who try again. Relaunch with your adjustments, treat it like another experiment, and keep going. Momentum is built through action, not avoidance.   If you’re in a season where a launch didn’t meet your expectations, I want you to know: you’re not alone, and you’re not failing. This is part of the process. Embrace the learning, stay curious, and remember—you’re building something that’s worth staying in the game for.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Real Numbers