Your Dream Business

In this episode, I’m sharing my honest perspective on the recent shifts happening in the online business space and why so many people are feeling anxious about them. With well-known industry leaders making big changes and new conversations popping up everywhere, it can feel tempting to question your own strategy or wonder if you’re doing something wrong. I talk about why it’s so important to stop making business decisions based on what others are doing and instead look at your own data, your own enjoyment, and what’s actually working for you. I also unpack how major events like COVID and the rapid rise of AI have permanently changed the online landscape and why change itself isn’t a sign that something is broken. Throughout the episode, I encourage you to evaluate your business through the lens of your current stage, not someone else’s. What works for a creator who’s years ahead of you may not make sense for where you are right now. This episode is a grounding reminder that your business gets to be built on intention, clarity, and informed choice, not fear or industry noise.   3 Key Takeaways: Your business decisions should be data-driven and personal Just because a well-known name changes direction doesn’t mean you should. Your numbers, your goals, and your enjoyment matter most. The online space is evolving—and that’s normal From COVID to AI, the industry has shifted in big ways. Change doesn’t mean failure; it means adaptation. Context matters more than comparison Always evaluate advice and trends through the stage of business you’re in, not the stage someone else is at.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript There has been a lot of talk in the online space recently because a couple of the very big players in the online space have made decisions to change things in their business. I am not jumping on the bandwagon of talking about this because I know it might get me clicks or might get me views. In fact, I'm not even gonna name the people who have made the changes, but I am going to address it because I think when something like this happens, there is a lot of people who have a lot of opinions and I have been asked my opinion, and there's a lot of fear that's spread in the online space about it's not working anymore or. This means something. So I want to do a really short, quick episode about my thoughts when things like this happen in the online space and what do I...

In this episode, I’m walking you through four essential questions I use to validate an offer before bringing it to market. If you’ve ever launched something that didn’t convert the way you hoped—or you’re in the process of refining an idea - this episode will help you pressure-test your offer before you invest more time, energy, or money.   I break down how to make sure your ideal customer actually recognizes the problem your offer solves, why using their language (not yours) is critical for conversion, and how to tell if this is a problem they’ve already tried—and failed—to fix on their own. These insights help you move beyond assumptions and into real market alignment.   I also talk about the importance of desire and delivery—making sure your audience truly wants the outcome you’re offering and that the format of your offer supports fast, meaningful transformation. Whether you’re a course creator, membership owner, or coach, these questions will help you create offers that feel clear, compelling, and easy to say yes to.   3 Key Takeaways:   Problem awareness drives sales If your audience doesn’t clearly recognize the problem, they won’t buy—no matter how good your solution is.   Language creates connection Using the exact words your audience uses builds trust and makes your offer instantly feel relevant and understood.   Desire + delivery matter An offer must solve a problem people want solved and be delivered in a way that feels simple, focused, and transformation-driven.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript If you've been watching these videos for a while, you'll know that I will often talk about a failed launch. Doesn't mean that you have a terrible product or you need to change the offer. However, in today's video I want to talk to you about how do you know that you actually have an offer that will sell, and I'm gonna give you four questions that you can ask yourself to validate your offer and be confident that it's the right one for you and your audience. If we've not met, my name is Theresa Heath Waring and I help course creators, membership owners, and coaches grow their online business. And honestly, I geek out on this stuff. I love it. I joke that I watch launches like other people watch Netflix series. And this is what I eat, sleep, and breathe. So it brings me so much joy to bring the podcast and the YouTube videos and give you real strategic, tactical advice on how...

In this episode, I’m breaking down the five key foundations I believe are essential for thriving in online business in 2026 and beyond. As the digital space becomes more crowded and unpredictable, these foundations help you build something sustainable—not just trendy. I talk about why owning your audience matters more than ever, especially as social platforms continue to shift. We explore the power of niching, how it allows you to stand out and charge appropriately, and why a thoughtful offer stack is critical for both trust and long-term revenue. I also dive into the importance of marketing transformation instead of just selling products, and why a strong personal brand is no longer optional—it’s how trust and authority are built in a noisy online world.   3 Key Takeaways: Audience ownership protects your business Email lists and direct relationships give you stability and control, no matter what changes happen on social platforms. Clarity beats complexity A clear niche, a well-structured offer stack, and marketing focused on outcomes make it easier for people to understand, trust, and buy from you. Personal brand is a growth accelerator Your voice, perspective, and lived experience are what differentiate you. A strong personal brand builds trust faster and positions you as the obvious choice.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Lots of online business owners won't survive over the next few years, and it's not because they're not brilliant at what they do, it's because they don't have the right foundations in place. Today I'm gonna be sharing with you the five things that you need to have in place if you want to build a successful online business in 2026 and beyond. If we've not met, my name is Theresa Heath wearing and I help course creators, membership owners, and coaches grow an online business that they love. And I do this through helping them grow their audience by having a launch strategy that works a. And getting confident in selling online. If that's you, you are exactly in the right place. And make sure you hit that subscribe button to make sure that you don't miss any future episodes. We are gonna dive straight in with the five things that you need to have in place if you want a successful online business in 2026 and beyond. Foundation number one, [00:01:00] audience ownership is a non-negotiable. You have to have your own audience. We know. That social media is...

In this episode, I’m exploring the role of AI in online business growth—and how to use it without losing what makes you unique. I talk about how AI can support faster content creation, simpler systems, and more personalized marketing when used intentionally. I also unpack the challenges AI brings, including over-commoditized content, increased competition, and the risk of expertise feeling diluted. We look at why more content isn’t the answer—and what actually helps you stand out. Finally, I share practical strategies to navigate this shift with confidence, focusing on delivering real transformation, grounding your work in lived experience, and strengthening your personal brand so your expertise remains clear and trusted.   3 Key Takeaways: AI can accelerate growth—but it can’t replace expertise AI is powerful for execution and efficiency, but your lived experience, insight, and judgment are what create real value. Tools don’t build trust—people do. Over-commoditized content makes transformation the differentiator When content is everywhere, results matter more than information. Focusing on clear, fast wins helps your audience experience your expertise—not just consume it. Personal branding builds trust in an AI-heavy world Your voice, stories, and perspective are what set you apart. The stronger your personal brand, the easier it is for people to choose you—even in a crowded market.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript AI has changed the online space as we know it, but is it all good or are there some things that we need to look out for? In today's episode, I'm gonna take you through the good and the not so good that AI has given us in the online space and things that course creators, membership owners and coaches can be doing in order to help them grow their business with ai, but also came to act some of the problems that it brings us. If we've not met, my name is Theresa Heath wearing, and every single week I bring you an episode that helps you grow your online business. So if you are a course grader, a membership owner, or a coach, then you are exactly in the right place because I'm gonna be sharing with you real tactical and strategic things that you can do in your online business to help you grow. Having been in marketing for over 20 years and been in the online space for about nine of those, I help every single day, course creators, membership owners, and coaches create...

In this episIn this episode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.ode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.3 Key Takeaways:Pricing should support your entire offer suiteIf I price one offer without considering the rest of my ecosystem, I create confusion and friction. My pricing needs to make sense in relation to everything else I sell.Different levels of customers need different pricingNot everyone is ready for the same level of support or investment. When I price with awareness of beginner, intermediate, and advanced buyers, I serve my audience better—and sell more effectively.An Ascension model creates clarity and momentumWhen my pricing helps people naturally move from one offer to the next, I’m not just making sales—I’m guiding transformation. Clear pathways build trust and long-term growth.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on

In this episode, I sit down with Carrie Green, founder of the Female Entrepreneur Association, to unpack what really goes into a successful launch in today’s online business landscape. We take an honest look at her recent launches, including what worked, what didn’t, and the lessons she’s learned by launching again and again in a fast-moving space.We talk about the role of ads in boosting visibility and growth, why introducing paid elements earlier can strengthen a launch, and how maintaining your energy across multi-session experiences is just as important as your strategy behind the scenes. Carrie also shares how she uses urgency and scarcity without pressure, while building systems that make each launch feel more effortless over time.We also explore why testing and adapting is essential for traction, and how Carrie leans into systems and AI to simplify content creation and delivery—especially when balancing live sessions, community engagement, and personal well-being.3 Key Takeaways:1. Launch strategies are living, breathing things — not one-and-done blueprintsCarrie reminded me that no two launches are the same, and what worked last time might need tweaking next time. Staying curious, testing ideas, and adapting your approach is where real evolution happens.2. Paid elements and strategic urgency matter earlyWhen I introduce paid elements earlier in a launch — instead of waiting until the very end — it can validate demand and build momentum. Combining that with thoughtful urgency and clear deadlines helps people make decisions without feeling pressured.3. Systems and energy management are launch superpowersGetting clear on repeatable systems — from content planning to AI-assisted drafting — doesn’t just make launches easier, it protects your energy. And in launch land, saving your energy = staying present with your audience.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Carrie Green on Website, Instagram, FacebookConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list

In this episode, I’m diving into one of the most important (and often overlooked) parts of a successful launch: the emails you send while your cart is open. If you want more sales, more engagement, and fewer crickets during your launch, these emails matter more than you think.I break down the three essential sales emails I believe every launch needs—and exactly why they work. We talk about how to handle objections before they stop someone from buying, how to connect emotionally with your audience so they feel seen and understood, and how to clearly communicate the benefits of your offer (not just the features).I also share why every email needs a clear call-to-action and how to make sure you’re guiding your subscribers instead of leaving them confused or overwhelmed.This episode is practical, strategic, and designed to help you feel more confident hitting “send” during your next launch.3 Key Takeaways:Objections don’t disappear unless I address them If I don’t proactively answer my audience’s concerns, doubts, and fears, they’ll default to not buying. Objection-handling emails remove friction and make decisions easier.Emotion drives action more than logic People don’t buy because of information alone—they buy because they feel understood. When I lead with emotion and connection, my audience is far more likely to take action.Benefits sell, features support Features explain what my offer includes, but benefits explain why it matters. When I focus on the transformation instead of the content, my sales emails land much more powerfully.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, a...

In this episode, I sit down with the brilliant Laura Belgray—renowned copywriter and founder of Talking Shrimp—to talk all things email marketing. We dive into why your email list is still one of the most powerful tools you can have as a business owner and how to write emails people actually want to open and read.Laura shares her journey into copywriting, breaks down what really works in crowded inboxes, and gives practical advice on storytelling, humor, and being unapologetically yourself in your emails. We also explore how to use AI as a writing assistant without losing your voice, plus how often to email your list without burning it—or yourself—out.This conversation is packed with honest insights, refreshing perspectives, and actionable tips you can use right away to build stronger connections with your subscribers.What We Cover:Why email marketing still matters more than everHow storytelling and personal anecdotes build trust and engagementUsing humor to stand out (even if you think you’re “not funny”)Finding the right balance with email frequency and sellingHow to use AI to tighten and improve your writing—without sounding robotic3 Key Takeaways:Your email list is your biggest business assetSocial media comes and goes, but email allows me to build a direct, authentic relationship with my audience—on my terms.Stories and personality beat “perfect” copy every timeThe more human, specific, and real I am in my emails, the more they resonate. People don’t want polished—they want relatable.AI should support my voice, not replace itUsed thoughtfully, AI can help me tighten my writing and spark ideas, but my personality and perspective are what truly make my emails connect.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Laura on Website, Instagram, Facebook, XConnect with Teresa on Website, (Grow, Launch, Sell),

In this episode, I walk you through exactly how I would start an online business from zero in 2026. Whether you’re just thinking about launching your first offer or feeling overwhelmed by all the “build it all at once” advice, this episode simplifies everything into a clear, step-by-step process that actually works. I break down the seven essential steps I focus on — from choosing the right offer and getting clarity on the transformation it provides, to making early sales before the product is fully built and leaning into real relationships and community. If you want a practical, no-nonsense roadmap to kickstart your online business, this episode is for you. 🔑 Key Takeaways 1. Focus on One Offer Instead of trying to juggle multiple products or ideas, I start with one clear offer. Focusing my energy helps me avoid dilution and build momentum fast — one strong offer converts better than ten half-built ones. 2. Get Crystal Clear on Transformation Real success isn’t about features — it’s about the transformation my offer gives a customer. I define exactly what outcome someone will experience after working with me, and that clarity fuels all my marketing. 3. Sell Before I Create I don’t wait to build the whole product before I sell it. I talk to real people, pre-sell the offer, and use that revenue and feedback to shape the final product. It’s the fastest way to validate demand and avoid wasted effort. 4. Personal Outreach for Early Sales I personally reach out to people — DMs, emails, voice notes, conversations. Early sales come from real human connection, not automation or ads. This helps me test messaging, learn objections, and get confident selling. 5. Start List Building from Day One From the very beginning, I'm building an email list. Every person who opts in becomes someone I can nurture, educate, and sell to. The list becomes the backbone of my future launches. 6. Leverage Community-Based Visibility I show up in communities where my audience already hangs out — groups, forums, social spaces. I add value first, build visibility second. This approach grows reach without burning money on ads. 7. Build Intentional Relationships I’m not just networking — I’m cultivating real relationships. These are the people who will refer business, collaborate with me, champion my offers, and help me grow long term.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagramspan...

In this episode, I share with you eight proven, no-cost strategies to grow your audience - without spending money on ads. I believe that with consistency and creativity, you don’t need a big budget to build reach. I walk you through actionable tactics: from podcast guesting and public speaking, to creative lead magnets and AI-optimized content. If you’re looking for ways to grow your following organically, this episode is for you.   Key Takeaways 1. Organic growth - without ads - is about long-term consistency, not quick wins. The strategies I share (guesting, speaking, collaborations, lead magnets, AI-optimized content) don’t deliver instant overnight growth — but they build sustainable exposure, trust, and engagement over time. Because they leverage existing audiences and evergreen content, they can continue attracting new people long after the work is done.   2. Collaboration beats isolation: tapping into other people’s platforms can grow your reach faster. By guesting on podcasts, speaking at events, joining bundles or summits, or collaborating with communities and peers, you get access to listeners/followers who already trust the host or community — which means you don’t have to start building your audience from zero. It’s a faster, more efficient way to grow an engaged audience than relying solely on your own channels.   3. Lead magnets and interactive content (quizzes, DMs, AI-optimized offers) turn passive interest into real connection - which builds deeper relationships and higher conversion potential. Instead of hoping people stumble on you, these tools invite people to take action — subscribe, engage, respond. That deepens their commitment and gives you a direct path to nurture them, rather than passively waiting.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, teresaheathwareing.com/quiz, http://teresaheathwareing.com/scoreapp   Transcript Growing an audience is one of the most important things that you can do for your online business. And if like me, you're a little bit sick of social media and feel like you are posting into a void every single day, then you are going to want to stick around for this episode. As I explained to you the eight proven ways to grow your audience without paying any money on ads. If we've not met, my name is Theresa Heath Waring and I help course creators,...

In this episode, I’m diving into a topic that every course creator, coach, and online business owner will face at some point: a launch that didn’t go to plan. After 20 years in marketing, I’ve had my fair share of launches that felt disappointing. But here’s what I know to be true—a failed launch isn’t the end. It’s data. It’s information. It’s an invitation to grow.   I walk you through my five-step process for turning a “failure” into a strategic reset. From giving yourself permission to feel the frustration, to gathering and analysing the data, to tweaking your strategy and stepping back into the arena—you’ll learn how to use every launch as an experiment that moves your business forward.   If you’ve ever walked away from a launch wondering, “What went wrong?” or “Is this really for me?”—this episode will help you stay grounded, focused, and resilient.   Key Takeaways   You’re Allowed to Feel It Before you jump into fixing mode, give yourself space to acknowledge the disappointment. It’s human, and it’s necessary. Pretending you’re fine only delays the clarity you need.   Data Will Tell You the Truth Once emotions settle, it’s time to gather every piece of data you can. Emails, opt-ins, conversions, social engagement—your numbers reveal what actually happened, not what you think happened.   Analyse with Curiosity, Not Judgment Look for patterns and gaps. Where did people fall off? What surprised you? When you view your launch like a scientist rather than a critic, insights become easier—and more accurate.   Make Adjustments That Move the Needle With the data in hand, decide what needs tweaking. Maybe the messaging didn’t land. Maybe the offer wasn’t clear. Maybe your warm-up period was too short. Small changes can create big shifts.   Get Back in the Game—Quickly The most successful online business owners aren’t the ones who get it perfect—they’re the ones who try again. Relaunch with your adjustments, treat it like another experiment, and keep going. Momentum is built through action, not avoidance.   If you’re in a season where a launch didn’t meet your expectations, I want you to know: you’re not alone, and you’re not failing. This is part of the process. Embrace the learning, stay curious, and remember—you’re building something that’s worth staying in the game for.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In today’s solo episode, I break down the five key shifts we all need to make to successfully market and sell our online businesses in 2026. The online space has changed dramatically, and what worked a few years ago simply isn’t enough anymore. I share what I’m doing in my own business, what I’m seeing across the industry, and the practical steps you can start implementing right away.   KEY TAKEAWAYS COVERED IN THE PODCAST   Relationships Over Broadcasting I explain why connection now outperforms content volume — and how focusing on real conversations builds trust and momentum.   Community Over Courses People want belonging, not just information. I share how I’m reshaping my offers to create deeper community experiences.   Adapting to How People Find You Search and discovery are shifting thanks to AI. I talk about the small tweaks I’m making to show up where my audience is actually looking.   A Better Launch Experience Launches need to feel more personal and supportive. I cover simple ways to elevate your launch without overwhelming yourself.   Showing Up as a Real Human Authenticity matters more than ever. I share how being more open and human has transformed the way my audience connects with me.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Ep 427   Transcript The online space is changing, and the way we used to launch back in 2020 and 2021 has shifted massively, and some of those things are not working anymore. So if you are trying to sell a course, a membership, or a group coaching program in 2026, then you are going to want to know these five shifts that you can make in your business and your marketing, and how you show up in order to help sell your online offers. My name's Teresa Heath Wareing and I have worked with hundreds and hundreds of online business owners, helping them grow their online business with confidence and without burning out. The online world has changed back in 2020, back in 2021. The online world went through a real boom, and it was honestly as easy as being able to put something out there and people would buy it, and you could do a webinar or a quick challenge and you would have hundreds and hundreds of people come through your launch...

In this episode I walk you through the five key conversion triggers that I use (and recommend) when launching an online course, membership or coaching offer. I explain what each trigger is, how I implement it, why it works, and what you’ll want in place for it to succeed.      Key Take-away These triggers aren’t sneaky gimmicks—they’re built on human decision-making and trust. When used authentically, they help people decide to say “yes” to your offer because they feel seen, convinced, and ready. Trigger 1: Reciprocity I open by talking about giving first. Before I ask someone to invest, I give value: a webinar, a guide, a free training. When I do that, I’m showing up for them and they’re much more willing to engage later. In practice I look at: What free or low-risk offer I can deliver now.How that offer really helps someone move forward (not just a promo).How to make sure they know I’m not selling yet—I’m helping. Trigger 2: Scarcity Next I cover how limiting availability makes an offer more compelling. When I say “only X spots” or “this opens for a short time”, I raise the perceived value—and prompt decision. But I emphasise: the scarcity must be real. If it’s not, trust is damaged. Here’s how I apply it: I define a clear limitation (spots, seats, version, etc).I explain why the limitation exists (for quality, for group size, etc).I stay genuine: if there’s no real limit, I don’t pretend there is one. Trigger 3: Urgency Here I talk about using time-based pressure—not to scare, but to encourage action. I make clear there is a window, the clock is running, and when it closes things change. My implementation methods: I set a deadline for enrolment.I send reminders as that deadline approaches.I frame what people will miss out on if they wait (and then close).I avoid making it feel pushy—instead I help them decide while the offer is fresh. Trigger 4: Social Proof Claiming you can deliver results is one thing—showing that others did it is far stronger. I dig into testimonials, case studies, visible community results. When someone sees someone like them succeed, they feel: “If they can do it, maybe I can too.” How I use it: I collect client stories (before/after, journey, outcome).I place those stories in the launch funnel (emails, page, live call).I show real people, real voices—not just polished marketing speak.span...

In this episode I walk you through the Open House Strategy — how to use it to effectively boost your membership enrolments by giving prospects an experience of your membership rather than just a “free trial”. I explain how this differs from typical free trials, how you implement it, why it works and what you need in place for it to succeed. Then I guide you to the next step: a quiz to check if you’re ready to scale your online business.   Key Take-away Open House ≠ Free TrialWith the Open House you invite prospectsinto your membership community for a set periodinstead—live calls + interaction with current members—so they experience the value of community and live engagement.Showcase Live Interaction + CommunityGetting prospects into your current member space, seeing live calls, meeting or observing members, gives them proof of what your membership actually looks like.This builds trust, reduces hesitation and helps them decide if “I want to belong to this”.Use Scarcity + Time WindowThe open house is for alimited timeframe(eg. 5 days, a week) and “doors” close, which creates urgency and makes the experience feel special.Because they step in, feel part of the group, see members and THEN get asked: “Would you like to stay?” — that momentum helps conversion.Prerequisites for SuccessYou needexisting memberswho are already active and visible in the community. Without them, the open house experience will feel thin.You need awarm audience—people who know you, trust you, or have had some interaction with you. If your audience is totally cold, you’ll need to warm them up first.Your membership offering must be clear: what happens during the open house, what the “normal” membership looks like afterwards. Don’t mis-represent or give away unrealistic value.Implementation Tips & ConsiderationsDecide on the timeframe: eg. 5-7 days during which you will open the doors.Plan your live events: a coaching call, Q&A, mindset/training session, community interaction — these mirror your everyday membership.During that period let the prospects see real members in action, let them ask questions, let them experience the vibe.At the end...

In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales.   Key Takeaways A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.The Audience-Offer Launch Matrix is a strategic tool:If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).If my audience is cold and/or the offer cost is high → I’ll need a heavier launch (full webinar series, live event, extended nurture). I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message. Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn’t match the offer, skipping the “warm-up” phase, neglecting follow-up. I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through. After the launch, I must review performance, capture learning, and refine for next time.   🛠 Practical Actions I Will Take (And You Should Too) Map my audience: assess how well my audience knows and trusts me (warm vs cold).Define my offer: determine the cost, the value I’m delivering, and the level of commitment required.Use the Matrix: locate my audience-offer combination in the matrix and choose a launch format accordingly.Design the experience: plan the phases (pre-launch content, main event, open cart, close).Select the method: pick webinar, challenge, bootcamp, live event—whatever aligns with my quadrant.Prepare content and communications: build hype, deliver value, make the offer compelling, follow up strongly.Execute and review: launch the campaign, track my conversions, gather insights for next time.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch,...

In this very short episode, I’m pulling back the curtain on something new and exciting  I’m launching my YouTube channel! I share why now felt like the right time to add YouTube into my content strategy, what’s been holding me back until now, and how I’m approaching it differently this time. You’ll also get a sneak peek at the types of videos I’ll be creating from launch strategies and list-building to mindset and behind-the-scenes business insights.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Guru Conference  Higher Voltage code: TERESAFUCKINGHW Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Hello, and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing. If this is the first episode you've ever stumbled across, I'm gonna say this probably isn't the one you want to listen to because this episode is gonna be a little bit different, only because there was never an intention to have an episode that doesn't make sense. I wasn't meant to be doing this episode. There was meant to be something else in its place, and I had to do something last minute. Also to make things, I guess different. I was gonna say worse, but maybe not worse, is that my editor isn't around, so I am having to just literally record this live and this is pretty much going up as I'm recording it. The other thing that's making this a little bit unusual or a little bit different is, I don't know whether you follow me on Instagram, but if you do, you might have seen that I now have a puppy a as I record this, she is a 10 week old golden retriever and she's currently in her pen [00:01:00] thing, playpen crate thing next to me and potentially is gonna make some noise as I am recording this and I already has made some noise, so this probably, like I said, if you are brand new to the podcast, this is probably not the best episode. I would go back and like listen to any of the others. This one probably isn't gonna be as polished. So why wasn't I planning on doing an episode this week? I have done 426. This is 426 episodes of the podcast. So why was I not having one this week? Well, I was, but it wasn't meant to be as it is. Let me explain. I have decided that I am going to be starting YouTube. If you are a long-term listener, you will know that I have said this for a little while and it's taken its sweet time to get started. But I wanted to just briefly talk about today why I am gonna start YouTube, what's been holding me back and, and what is going to be coming on the channel. And the reason there [00:02:00] wasn't meant to be this episode here today is because we were meant to have gone live this week....

In this episode of the Your Dream Business Podcast, I share key insights from my time at the Retain conference in Newcastle, where I heard Mike Morrison’s keynote on membership and online business trends. I dive into why relying on just one revenue stream or marketing channel can put your business at risk, and I walk you through strategies for building resilience through diversified offers, income streams, and engagement methods. Along the way, I highlight Mike’s advice on transparency, tracking your metrics, and cultivating an “anti-fragile” mindset to help future-proof your business in 2026. What You’ll Hear in This Episode Why content sales alone are fragile and limitedHow to design offers that deliver fast, transformative valueLessons from the membership industry & Mike Morrison’s perspectiveWhy being open and real builds connection and trustTactics to make your business more resilient (anti-fragile)A roadmap for strengthening your offer ecosystem Key Insights I Want You to Walk Away With Don’t put all your eggs in one basket.Diversification gives you freedom when one channel or model shifts.Transformation > content.People invest when they see fast, meaningful change.Trust wins.Being clear, honest, and engaged earns deeper loyalty.Resilience is proactive.Prepare for change before it forces you.Offer ecosystems matter.When your products and services support each other, you build longevity.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE membershiproadmap.com Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Don't put all your eggs in one basket. We can't just have the one course that we sell over and over and over. We need some other things that we are selling, other ways that we are making money, but also other ways in which we can market ourselves and get to our audience. Welcome to the Your Dream Business Podcast. I'm your host Res Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the...

In this episode of Your Dream Business Podcast, I’m letting you right into the backstage of my recent launch for the Grow Launch Sell program. I share what went on in the bootcamp and masterclasses I ran, and I walk you through both the wins and the challenges I faced. I also break down the numbers — from ad spend to email stats to conversion rates — so you see the full picture of how the launch performed. More than anything, I want you to see how I’m treating each launch as a learning opportunity. I talk about what I’m going to keep, what I’ll change next time, and why I believe in leaning into personal sales calls, leveraging current members, and scaling ad investment when the time’s right.   What You’ll Hear How I designed my bootcamp + masterclass strategyThe marketing and promotional tactics I used to drive attentionThe raw numbers - ad spend, opens and click rates, conversions, and moreWhat surprised me (for better or worse), and what I’m going to adjust next timeWhy I believe sales calls and involving my existing members are powerful toolsMy plan for increasing ad budgets and refining strategy in future launches   Key Insights I Want You to Walk Away With Transparency builds trust. Sharing your struggles and lessons alongside wins makes your business more human.Metrics are your anchor. Knowing how much you spent, what converted, what didn’t — it all matters.Constant iteration. Every launch is an experiment. I’m always refining and improving.Human connection still wins. I’ve seen firsthand how sales calls and having current members talk about their experience make a difference.Strategic scaling. I’m careful about how and when to increase ad spend — but I don’t shy away from it when the data supports it.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check Hannah Isted on Website FREE Webinar Blueprint Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, ora...

In this episode of Your Dream Business Podcast, host Teresa Heath‑Wareing talks with Lauren Davis, a marketing & brand consultant, about how public speaking can boost your business. Lauren shares her journey into speaking, offers a framework for deciding whether to say “yes” to unpaid gigs, compares keynotes vs. workshops, and shows how to make the most of events (think networking, pro photos/videos). A big emphasis is put on making sure speaking opportunities align with your values and business goals.   Key Takeaways Choose Speaking Gigs That Align with Your Values & Goals Not every opportunity is worth taking. Lauren emphasizes evaluating engagements based on how well they match your personal values, the audience, and your long‑term business vision. Saying yes to misaligned opportunities can dilute your brand and effort. Weigh the Difference Between Keynotes, Workshops, Paid & Unpaid Gigs Workshops and keynotes serve different purposes. Workshops might offer more interaction, learning, or depth, while keynotes often give broader visibility. Similarly, unpaid gigs aren’t always “bad”—they can offer exposure, networking, or content. But you need criteria (audience, promotion, platform) to decide whether the cost in time/energy is worth it. Maximize What Each Event Gives You Treat speaking engagements not just as “one‑off gigs” but as opportunities. Get professional photos/videos, leverage them for marketing, build relationships with other attendees/speakers, and ensure organizers promote you well. These extras amplify the value of the speaking moments.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Lauren on Instagram, Linkedin, Website Freebie: 20+ Memorable Speaker Share Their Secret Tips100+ Content Prompts For Speakers Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, a...

In this episode of Your Dream Business, I talk about why case studies and testimonials are more than just nice extras — they’re essential for building trust and showing what my business can really do. I share my TRUST method — Tell the problem, Roadblock, Uncover what they did, Show the results, Transformation, to help you gather rich, meaningful stories from your clients, not just vague praise. These are the stories that make your work feel real and show potential clients what’s possible.   I also urge you not to save case studies and testimonials for the end of a project only. I believe they should be woven into every part of your marketing: on your website, in emails, social media, sales pages—everywhere you communicate. By using them regularly, you demonstrate impact consistently, deepen trust, and turn past successes into powerful tools that help attract new business.   Key Takeaways 1. Case Studies & Testimonials Build TrustUsing authentic stories of problems → solutions → results helps prospects see what’s possible, and builds credibility more effectively than generic claims. 2. TRUST Method for Collecting Testimonials A framework you can follow to get richer, more persuasive testimonials: Tell the problem — What issue was the client facing before? Roadblock — What was stopping them from solving that problem? Uncover what they did — What actions did they take? What intervention / your service / product? Show the results — What measurable change happened? Transformation — How did life/business change for them more broadly beyond the numbers?   3. Use Case Studies Throughout the Marketing Process Don’t wait until after a launch or at the end of a project—incorporate stories early (in prospecting, content, emails, etc.). Show incremental wins, before‑and‑after, behind‑the‑scenes: people connect to journey, not just destination.   4. Frequent Sharing is Key Regularly share testimonials & case studies on social media, website, email. Amplifies evidence of success over time—prospects see real proof, consistency, not just occasional highlights.   5. Be Proactive in Asking for Testimonials Make it part of your process: after milestones, at the end of services, or even in the middle when there’s already visible progress. Ask clients in a way that prompts for detail: by using the TRUST structure, you get richer content.   Practical Examples & Applications Integrate stories into email sequences and sales pages—not just “here's what people said at the end,” but early proof points. Use video or quotes with metrics (e.g. percent increase, time saved) to make results tangible. Mix big transformations and small wins—both are powerful in different contexts (someone just starting out, someone comparing options, etc.).   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE a...