Your Dream Business

In this episode I walk you through the Open House Strategy — how to use it to effectively boost your membership enrolments by giving prospects an experience of your membership rather than just a “free trial”. I explain how this differs from typical free trials, how you implement it, why it works and what you need in place for it to succeed. Then I guide you to the next step: a quiz to check if you’re ready to scale your online business.   Key Take-away Open House ≠ Free TrialWith the Open House you invite prospectsinto your membership community for a set periodinstead—live calls + interaction with current members—so they experience the value of community and live engagement.Showcase Live Interaction + CommunityGetting prospects into your current member space, seeing live calls, meeting or observing members, gives them proof of what your membership actually looks like.This builds trust, reduces hesitation and helps them decide if “I want to belong to this”.Use Scarcity + Time WindowThe open house is for alimited timeframe(eg. 5 days, a week) and “doors” close, which creates urgency and makes the experience feel special.Because they step in, feel part of the group, see members and THEN get asked: “Would you like to stay?” — that momentum helps conversion.Prerequisites for SuccessYou needexisting memberswho are already active and visible in the community. Without them, the open house experience will feel thin.You need awarm audience—people who know you, trust you, or have had some interaction with you. If your audience is totally cold, you’ll need to warm them up first.Your membership offering must be clear: what happens during the open house, what the “normal” membership looks like afterwards. Don’t mis-represent or give away unrealistic value.Implementation Tips & ConsiderationsDecide on the timeframe: eg. 5-7 days during which you will open the doors.Plan your live events: a coaching call, Q&A, mindset/training session, community interaction — these mirror your everyday membership.During that period let the prospects see real members in action, let them ask questions, let them experience the vibe.At the end...

In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales.   Key Takeaways A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.The Audience-Offer Launch Matrix is a strategic tool:If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).If my audience is cold and/or the offer cost is high → I’ll need a heavier launch (full webinar series, live event, extended nurture). I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message. Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn’t match the offer, skipping the “warm-up” phase, neglecting follow-up. I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through. After the launch, I must review performance, capture learning, and refine for next time.   🛠 Practical Actions I Will Take (And You Should Too) Map my audience: assess how well my audience knows and trusts me (warm vs cold).Define my offer: determine the cost, the value I’m delivering, and the level of commitment required.Use the Matrix: locate my audience-offer combination in the matrix and choose a launch format accordingly.Design the experience: plan the phases (pre-launch content, main event, open cart, close).Select the method: pick webinar, challenge, bootcamp, live event—whatever aligns with my quadrant.Prepare content and communications: build hype, deliver value, make the offer compelling, follow up strongly.Execute and review: launch the campaign, track my conversions, gather insights for next time.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch,...

In this very short episode, I’m pulling back the curtain on something new and exciting  I’m launching my YouTube channel! I share why now felt like the right time to add YouTube into my content strategy, what’s been holding me back until now, and how I’m approaching it differently this time. You’ll also get a sneak peek at the types of videos I’ll be creating from launch strategies and list-building to mindset and behind-the-scenes business insights.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Guru Conference  Higher Voltage code: TERESAFUCKINGHW Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Hello, and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing. If this is the first episode you've ever stumbled across, I'm gonna say this probably isn't the one you want to listen to because this episode is gonna be a little bit different, only because there was never an intention to have an episode that doesn't make sense. I wasn't meant to be doing this episode. There was meant to be something else in its place, and I had to do something last minute. Also to make things, I guess different. I was gonna say worse, but maybe not worse, is that my editor isn't around, so I am having to just literally record this live and this is pretty much going up as I'm recording it. The other thing that's making this a little bit unusual or a little bit different is, I don't know whether you follow me on Instagram, but if you do, you might have seen that I now have a puppy a as I record this, she is a 10 week old golden retriever and she's currently in her pen [00:01:00] thing, playpen crate thing next to me and potentially is gonna make some noise as I am recording this and I already has made some noise, so this probably, like I said, if you are brand new to the podcast, this is probably not the best episode. I would go back and like listen to any of the others. This one probably isn't gonna be as polished. So why wasn't I planning on doing an episode this week? I have done 426. This is 426 episodes of the podcast. So why was I not having one this week? Well, I was, but it wasn't meant to be as it is. Let me explain. I have decided that I am going to be starting YouTube. If you are a long-term listener, you will know that I have said this for a little while and it's taken its sweet time to get started. But I wanted to just briefly talk about today why I am gonna start YouTube, what's been holding me back and, and what is going to be coming on the channel. And the reason there [00:02:00] wasn't meant to be this episode here today is because we were meant to have gone live this week....

In this episode of the Your Dream Business Podcast, I share key insights from my time at the Retain conference in Newcastle, where I heard Mike Morrison’s keynote on membership and online business trends. I dive into why relying on just one revenue stream or marketing channel can put your business at risk, and I walk you through strategies for building resilience through diversified offers, income streams, and engagement methods. Along the way, I highlight Mike’s advice on transparency, tracking your metrics, and cultivating an “anti-fragile” mindset to help future-proof your business in 2026. What You’ll Hear in This Episode Why content sales alone are fragile and limitedHow to design offers that deliver fast, transformative valueLessons from the membership industry & Mike Morrison’s perspectiveWhy being open and real builds connection and trustTactics to make your business more resilient (anti-fragile)A roadmap for strengthening your offer ecosystem Key Insights I Want You to Walk Away With Don’t put all your eggs in one basket.Diversification gives you freedom when one channel or model shifts.Transformation > content.People invest when they see fast, meaningful change.Trust wins.Being clear, honest, and engaged earns deeper loyalty.Resilience is proactive.Prepare for change before it forces you.Offer ecosystems matter.When your products and services support each other, you build longevity.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE membershiproadmap.com Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Don't put all your eggs in one basket. We can't just have the one course that we sell over and over and over. We need some other things that we are selling, other ways that we are making money, but also other ways in which we can market ourselves and get to our audience. Welcome to the Your Dream Business Podcast. I'm your host Res Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the...

In this episode of Your Dream Business Podcast, I’m letting you right into the backstage of my recent launch for the Grow Launch Sell program. I share what went on in the bootcamp and masterclasses I ran, and I walk you through both the wins and the challenges I faced. I also break down the numbers — from ad spend to email stats to conversion rates — so you see the full picture of how the launch performed. More than anything, I want you to see how I’m treating each launch as a learning opportunity. I talk about what I’m going to keep, what I’ll change next time, and why I believe in leaning into personal sales calls, leveraging current members, and scaling ad investment when the time’s right.   What You’ll Hear How I designed my bootcamp + masterclass strategyThe marketing and promotional tactics I used to drive attentionThe raw numbers - ad spend, opens and click rates, conversions, and moreWhat surprised me (for better or worse), and what I’m going to adjust next timeWhy I believe sales calls and involving my existing members are powerful toolsMy plan for increasing ad budgets and refining strategy in future launches   Key Insights I Want You to Walk Away With Transparency builds trust. Sharing your struggles and lessons alongside wins makes your business more human.Metrics are your anchor. Knowing how much you spent, what converted, what didn’t — it all matters.Constant iteration. Every launch is an experiment. I’m always refining and improving.Human connection still wins. I’ve seen firsthand how sales calls and having current members talk about their experience make a difference.Strategic scaling. I’m careful about how and when to increase ad spend — but I don’t shy away from it when the data supports it.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check Hannah Isted on Website FREE Webinar Blueprint Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, ora...

In this episode of Your Dream Business Podcast, host Teresa Heath‑Wareing talks with Lauren Davis, a marketing & brand consultant, about how public speaking can boost your business. Lauren shares her journey into speaking, offers a framework for deciding whether to say “yes” to unpaid gigs, compares keynotes vs. workshops, and shows how to make the most of events (think networking, pro photos/videos). A big emphasis is put on making sure speaking opportunities align with your values and business goals.   Key Takeaways Choose Speaking Gigs That Align with Your Values & Goals Not every opportunity is worth taking. Lauren emphasizes evaluating engagements based on how well they match your personal values, the audience, and your long‑term business vision. Saying yes to misaligned opportunities can dilute your brand and effort. Weigh the Difference Between Keynotes, Workshops, Paid & Unpaid Gigs Workshops and keynotes serve different purposes. Workshops might offer more interaction, learning, or depth, while keynotes often give broader visibility. Similarly, unpaid gigs aren’t always “bad”—they can offer exposure, networking, or content. But you need criteria (audience, promotion, platform) to decide whether the cost in time/energy is worth it. Maximize What Each Event Gives You Treat speaking engagements not just as “one‑off gigs” but as opportunities. Get professional photos/videos, leverage them for marketing, build relationships with other attendees/speakers, and ensure organizers promote you well. These extras amplify the value of the speaking moments.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Lauren on Instagram, Linkedin, Website Freebie: 20+ Memorable Speaker Share Their Secret Tips100+ Content Prompts For Speakers Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, a...

In this episode of Your Dream Business, I talk about why case studies and testimonials are more than just nice extras — they’re essential for building trust and showing what my business can really do. I share my TRUST method — Tell the problem, Roadblock, Uncover what they did, Show the results, Transformation, to help you gather rich, meaningful stories from your clients, not just vague praise. These are the stories that make your work feel real and show potential clients what’s possible.   I also urge you not to save case studies and testimonials for the end of a project only. I believe they should be woven into every part of your marketing: on your website, in emails, social media, sales pages—everywhere you communicate. By using them regularly, you demonstrate impact consistently, deepen trust, and turn past successes into powerful tools that help attract new business.   Key Takeaways 1. Case Studies & Testimonials Build TrustUsing authentic stories of problems → solutions → results helps prospects see what’s possible, and builds credibility more effectively than generic claims. 2. TRUST Method for Collecting Testimonials A framework you can follow to get richer, more persuasive testimonials: Tell the problem — What issue was the client facing before? Roadblock — What was stopping them from solving that problem? Uncover what they did — What actions did they take? What intervention / your service / product? Show the results — What measurable change happened? Transformation — How did life/business change for them more broadly beyond the numbers?   3. Use Case Studies Throughout the Marketing Process Don’t wait until after a launch or at the end of a project—incorporate stories early (in prospecting, content, emails, etc.). Show incremental wins, before‑and‑after, behind‑the‑scenes: people connect to journey, not just destination.   4. Frequent Sharing is Key Regularly share testimonials & case studies on social media, website, email. Amplifies evidence of success over time—prospects see real proof, consistency, not just occasional highlights.   5. Be Proactive in Asking for Testimonials Make it part of your process: after milestones, at the end of services, or even in the middle when there’s already visible progress. Ask clients in a way that prompts for detail: by using the TRUST structure, you get richer content.   Practical Examples & Applications Integrate stories into email sequences and sales pages—not just “here's what people said at the end,” but early proof points. Use video or quotes with metrics (e.g. percent increase, time saved) to make results tangible. Mix big transformations and small wins—both are powerful in different contexts (someone just starting out, someone comparing options, etc.).   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE a...

In this episode, Darnyelle and I get real about what it takes to build a business that feels good inside, not just looks good on the outside. We talk about everything from scraping by (yes, including bankruptcy) to shifting money beliefs, setting up systems that don’t burn you out, and what success really means when you're living it your way. If you’re creating a course, running a membership, or coaching clients—and you want both growth and heart—this one’s for you.   Key Takeaways Alignment of Values + Goals is Essential Don’t build a business purely for revenue—clarity on what you really want (freedom, purpose, legacy) will drive more consistent, fulfilling decisions. Mindset around Money is One of the Biggest Leverage Points Many blocks live in our beliefs about worthiness, safety, and identity. Shifting these unlocks more possibilities than just increasing efforts or marketing. You Can Raise Your “Money Set Point” What you believe is possible financially becomes a ceiling unless intentionally expanded. Recognizing and shifting money beliefs (especially those rooted in childhood or culture) is powerful. Sustainability Needs Both Internal Work & External Systems Working on mindset alone isn’t enough; you also need business systems—processes, finances, team, operations—that support growth without burnout. Redefining Success Might Mean Different Metrics for You Success doesn’t always mean “seven figures.” It might mean freedom, alignment, making an impact, or living on your terms. It’s okay (and powerful) to define it for yourself. Systemic & Generational Context Matters Women, people from marginalized backgrounds, or those with less financial inheritance often have additional layers of challenge. Recognizing this helps in compassionately dismantling barriers.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Darnyelle Jervey Harmon on Website, Facebook, X, Linkedin, Instagram Connect with Teresa on Website,a...

In this episode, I walk you through four powerful launch strategies - webinars, bootcamps, open houses, and paid workshops and explore the importance of aligning a launch with your business’s unique needs. The centerpiece is the case study of Louise Miller’s Make It Happen Club, where she and I designed the bespoke "Quiet Action, Big Impact" launch. It blends a challenge-style format with an open house approach to authentically reflect Louise’s sense of calm and her audience’s needs. Here’s the thing: there’s no such thing as a one-size-fits-all launch. If you want it to really stick and last you’ve got to pick a launch style that feels like you, speaks to what your people actually want, and suits what you're offering.   Key Takeaways Don’t Force It - Launch with Intention Your launch should feel authentic, not contrived. Launch formats like webinars or bootcamps only succeed when they naturally fit your style and audience dynamics.   Four Core Launch Strategies Webinars — Educational, interactive, and great for feeding high-intent prospects Bootcamps — Intensive, immersive, and perfect for engagement and transformation Open House — Low-pressure peek behind the curtain; ideal for showcasing offerings Paid Workshops — Commitment-filtered sessions that lead to higher conversion rates     The Case of Louise Miller’s Make It Happen Club Louise’s business thrives on calm, thoughtful planning. A typical webinar or bootcamp wouldn’t reflect that. Instead, we partnered to create a hybrid launch called Quiet Action, Big Impact—a soft, intentional experience infused with mindful structure.   Customize to Connect Matching your launch approach with your personal rhythm and your audience’s needs doesn’t just boost conversions—it sets the stage for an experience that feels meaningful and memorable.   Craft with Clarity A strategic launch starts with clarity: Understand your strengths and style Know your audience’s preferences Design with intention, not pressure Launch should reflect your values, not someone else’s playbook   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Ep 339 - Re-defining Productivity and Reducing Overwhelm: Strategies for Success with Louise Miller  Connect with Louise Miller on Website Connect with Teresa on Website,a...

WHY THIS EPISODE MATTERS This isn’t just a story -it's a guidebook for anyone feeling misunderstood, overwhelmed, or afraid to be themselves. Whether you're leading a brand, building community—or just trying to wake up as the truest version of yourself—Jax’s journey is a beacon of strength, clarity, and purpose. In this episode, I chat with Jaxon Feeley a TV personality, speaker, podcast host, and model who shares his powerful, unapologetically authentic path from female to male, all while working as a prison officer. It’s raw. It’s real. And it's packed with strategies to stay grounded, resilient, and true to yourself—especially when the world pushes back.   Key Takeaways Harness Hate as a Catalyst, Not a Crutch Haters gonna hate—but Jaxon shows how resilience, self-worth, and an unshakeable purpose can turn negativity into unstoppable momentum. Authenticity Is the Ultimate Power Move Living your truth isn’t just brave—it’s magnetic. When you’re rooted in who you are, you draw in the right people and opportunities. Inner Work Builds Outer Strength Exploring identity and doing emotional work isn’t optional—it’s foundational. Self-acceptance and confidence stem from deep inner alignment. Tough Conversations Can Be Transformative The hardest talks—like coming out to family—can lead to love, understanding, and transformation. Vulnerability invites connection. Representation Ripples Outward Visibility matters. Jax's story doesn’t just empower—it educates and inspires, especially for trans voices craving role models.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Jaxon Feeley on Instagram, TikTok, Youtube, Linkedin, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, a...

In this episode, I explore why audience growth is the lifeblood of scalable success. I illustrate this with the remarkable example of Alex Hormozi—whose “$100 M Money Models” launch drew over 1 million registrants and delivered tens of millions in revenue. From there, I introduce three powerful strategies—collaborations, summits, and bundles—and share actionable insights and real‑world examples to help you expand your impact quickly. Throughout the episode, my message is clear: you must be intentional and proactive in building your audience. By embracing strategic collaborations, leveraging the concentrated exposure of summits, and crafting high-value bundles, you’ll put yourself in a strong position to grow purposefully and sustainably.   Key Takeaways from the Episode Why Audience Growth Matters A substantial and engaged audience is the foundation for launching high-impact projects and scaling business revenue (e.g., Alex Hermozi's $100M launch). Strategy 1: Collaborations & Partnerships Join forces with complementary creators or businesses to tap into new audiences. Cross-promotion grows reach while lending authority. Partnering allows shared resources, content co-creation, and collaborative momentum. Strategy 2: Hosting & Joining Summits Summits provide concentrated exposure to highly engaged communities. Being a presenter or participant increases credibility and positions you as a thought leader. Offers opportunities for deeper engagement, follow-up funnels, and content repurposing. Strategy 3: Bundles Bundling courses, products, or services creates compelling offers that attract broader audiences. Strategic bundling enhances perceived value and promotes cross-selling. Bundles can also be promotional partnerships—pairing your offer with others for mutual growth. Overarching Principles Be strategic: Choose collaborations, summits, and bundles that align with your brand and audience. Be proactive: Don’t wait for ideal partners—reach out, propose, and create opportunities. Be intentional: Plan each growth strategy with clear goals and execution pathways.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to run a successful online summit with Krista...

In this episode I sit down with serial entrepreneur and internationally recognized wealth & business coach Jessica Crane to uncover the secrets behind building a thriving evergreen online business.  Jessica walks us through how she launched her successful venture from day one—capitalizing on ads and a strategic funnel design. They dive deep into why investing in yourself matters, how to measure and iterate based on market feedback, and how personal adversity and work–family balance shaped Jessica’s approach. Plus, we explore a critical long-term vision: building generational wealth. If you're creating a course, membership, or online coaching business—or simply want to make your offering more sustainable and resilient—this episode is packed with actionable frameworks and uplifting wisdom.   Key Takeaways from the Episode Evergreen Funnels Create Sustainable Growth By designing a funnel that consistently attracts and converts, Jessica built a business that doesn’t rely on periodic launches—helping her scale predictably and focus on long-term results. Ads Accelerate Traction and Visibility Strategically placed Facebook ads played a pivotal role in generating awareness and early wins—underlining how paid efforts, when aligned with a funnel, can drive sustainable growth. Measure, Test, Iterate Jessica emphasizes that the market’s response is your best teacher. By monitoring performance and adjusting based on real-world data, you optimize your funnel and campaigns for continuous improvement. Resilience Turns Setbacks into Strategy Drawing on personal adversity and work–life complexity, Jessica champions resilience—and how a grounded mindset becomes a strategic asset when building a business that lasts. Think Beyond You—Build Generational Wealth This episode goes beyond tactics: Jessica underscores the importance of creating systems and outcomes that empower not just yourself, but future generations.  Balance: The Long Game Even amid business momentum, Jessica stresses the importance of family and personal well‑being—reminding us that balance isn't optional; it's scalable.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Jessice on she_eo_collective Instagram, jessicacranesiss Instagram, Linkedin, Website Connect with...

In this episode, I reveal a powerful and refreshingly different approach to launching: paid workshops that deliver massive value and real results. I shared how this strategy helped me to achieve a 25% conversion rate, outperforming many traditional launch methods. Rather than running standard webinars or free masterclasses, I focused on creating a high-impact, paid experience that dives deep into a specific piece of a larger offer. This not only attracts more committed attendees but also lays the groundwork for better engagement and sales. If you're a course creator, membership site owner, or coach, this episode is packed with actionable insights to help you create a more authentic, profitable, and connection-driven launch strategy.   KEY TAKEAWAYS COVERED IN THE PODCAST Paid Workshops Attract More Committed Leads Charging for your workshop (even a small amount) helps filter for serious, engaged participants—resulting in higher-quality leads and better conversion rates than free webinars or masterclasses. Depth Creates Trust and Sales By focusing your workshop on one specific, valuable topic, you can go deep and deliver real results. This builds trust and positions your offer as the natural next step, making selling feel seamless and aligned. A Launch is an Experience, Not Just an Event Theresa emphasizes that a successful launch should feel like a guided journey for your audience. Strong community support, intentional content, and a structured experience all work together to increase connection—and conversions.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Today I'm gonna share with you an amazing strategy that I have used to launch my big grow launch sale program. That has converted at 25%. And this strategy is something that I love doing. It feels super easy and it doesn't feel sleazy or salesy, and I think it's something that you can use in your business too. Welcome to the Your Dream Business Podcast. I'm your host, Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker,...

In this insightful episode, I was joined by business and life guide Mel McSherry to explore the transformative potential of Human Design in the world of entrepreneurship. Together, we unpack how aligning with your unique energetic blueprint can dramatically shift how you work, make decisions, and grow your business. I also shared my personal journey as a Projector with Splenic Authority, revealing how Human Design has helped me create a business that honors my energy and intuition. Whether you're a seasoned entrepreneur or just starting out, this episode offers practical tools and fresh perspectives to help you run your business your way. KEY TAKEAWAYS COVERED IN THE PODCAST Aligning Your Business with Your Energy Increases Flow and Success Understanding your Human Design type helps you create a business model that supports your natural energy patterns—whether that means working in short bursts, waiting for invitations, or following your gut instincts. When you align with your design, work becomes less of a grind and more of a flow. Decision-Making Improves When You Honor Your Authority My experience with splenic authority highlights how powerful it is to trust your body’s intuition. Whether your authority is emotional, sacral, or splenic, honoring it leads to more confident and aligned decisions in both business and life. Rest and Customization Are Not Optional—They’re Strategic Traditional business hustle doesn’t work for everyone. For types like Projectors, rest is not laziness—it's essential. Customizing your business strategy based on your Human Design can lead to greater sustainability, creativity, and long-term impact.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Mel on LinkedIn or Instagram, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In this episode of the Your Dream Business Podcast, I’m sharing how I hit my biggest revenue month ever in May!  I talk about the strategies that made it happen—like using a high-conversion launch, really narrowing down my niche, and focusing all my efforts on one top-tier product. I also dive into the value of low-cost workshops, changing up how often I launch, and seeing every move as a test to get better results. This behind-the-scenes peek gives you practical tips and mindset shifts to boost your own business game.    KEY TAKEAWAYS COVERED IN THE PODCAST Focus on One High-Quality Product: Narrowing your efforts down to one standout product can help you align all your strategies and make a bigger impact. Less is more when it comes to high-conversion results.  Every Action Is a Test: Treating every launch, campaign, or strategy as an experiment can help you continuously improve and fine-tune your approach. It’s all about learning and adapting!  Shift Your Launch Frequency: Changing up how often you launch, and experimenting with low-cost workshops or other creative strategies, can bring fresh energy and new opportunities to your business.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Teresa: In May of this year, I have had my best ever revenue in my business, and in this episode today, I want to share with you the behind the scenes look at what I have been doing differently, how I have been showing up, and what has made that difference in my business. I'll be taking you through the launch strategy that is currently bringing me between 20 and 25% conversion, and that feels so much easier, as well as the three main things that I think have led to having one of the best revenues I've ever had in my business. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are...

In this episode of Your Dream Business Podcast, I’m tackling the often-feared topic of sales calls with Charlie Day, a pro in the sales world and award-winning entrepreneur. We chat about how the online business landscape is changing and why sales calls are becoming more important—especially for high-ticket items. I also share my own struggles and misconceptions around sales, while Charlie drops some super helpful tips on handling objections, building real relationships, and selling with integrity. Packed with real-life examples and thought-provoking insights, this episode is perfect for coaches, course creators, and membership site owners who want to step up their sales game in today’s fast-changing market.    KEY TAKEAWAYS COVERED IN THE PODCAST Sales Calls Are Crucial for High-Ticket Sales: As the online business world evolves, sales calls have become a must for selling higher-ticket items, helping you build trust and close bigger deals. Handle Objections with Confidence: Learning how to respond to objections and seeing them as an opportunity to connect with potential clients is key to mastering sales calls. Build Real Relationships: Selling isn’t just about pushing a product—it’s about building genuine relationships. Approach your sales calls with integrity, focus on solving problems, and focus on long-term connections, not just a quick sale.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Charlie on Instagram, Facebook, TikTok, or LinkedIn Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook  

In this episode of the Your Dream Business Podcast, I dive into why some business launches don’t go as planned. I talk about what it means to go all-in during a launch, stressing how important it is to fully commit to every part of the process. I share my own experiences, talking about the importance of taking action, being bold, and learning from each launch. This episode is packed with motivation and practical tips for course creators, membership site owners, and coaches who want to level up their launch game. With a mix of personal stories and useful advice, I encourage listeners to rethink their launch strategies and push past their comfort zones for better results. KEY TAKEAWAYS COVERED IN THE PODCAST Commitment is Key: Fully committing to every step of your launch process, from planning to execution, is essential for success. Going “all out” means giving it your best shot, even when it feels challenging. Embrace Action & Learn from Every Launch: Taking action, even if things don’t go perfectly, is crucial. Every launch provides valuable lessons that help you improve and grow for the next one. Step Outside Your Comfort Zone: To see bigger results, you’ve got to push past your usual limits. Reflect on your strategies, be brave, and take risks—this is where real growth happens.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript What is the real reason your last launch didn't give you the results you were hoping for, and could that reason be something to do with you today? I am challenging a. Reason why people don't play all out in their launches and how it's stopping them from the success that they're really looking for. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly. Lines with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online

In this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy. From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you’ll learn why weekends might just be your secret email weapon. Jay also gives an inside look at his innovative Guru Conference and how he’s revolutionizing the way we experience virtual summits—with humor, star power, and unforgettable value. Whether you’re new to email marketing or looking to level up, this conversation is packed with expert insights you won’t want to miss.   KEY TAKEAWAYS COVERED IN THE PODCAST   Subject lines are everything. Jay explains how great subject lines are the #1 way to increase open rates—and shares real-world examples that work. AI can make your emails smarter. From optimizing send times to refining content, AI tools are changing the way we approach email strategy. Don’t underestimate weekend sends. Contrary to common myths, emails sent on Saturdays and Sundays often perform better—especially with the right audience. Automation isn’t optional—it’s essential. Jay breaks down how automated email flows save time, re-engage cold leads, and drive long-term results. Your CTA buttons matter more than you think. Personalized and benefit-driven call-to-actions get more clicks. Jay shares what to say (and what to avoid). Email is still king—when done right. Relevancy, frequency, and personality are key to building lasting connections through your list.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   Connect with Jay Schwedelson on Website, Linkedin, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram,

In this episode of Your Dream Business Podcast, host Teresa Heath-Wareing explores one of the most common (and often overlooked) questions in entrepreneurship: When is the right time to launch? Teresa dives into the strategy behind launch timing and walks you through three essential questions to ask before putting your product or service out into the world. From understanding your audience’s seasonal behavior to factoring in your own personal schedule, she shares practical advice and personal stories to help you launch with confidence and clarity. You’ll also discover why September and January are two of the best times of year to go live—and how to make the most of these natural momentum points. If you’re planning your next launch or just want to avoid overwhelm and guesswork, this episode offers clear, actionable guidance to help you get it right.   KEY TAKEAWAYS COVERED IN THE PODCAST Strategic timing sets the tone for your launch.  Teresa explains why aligning your launch with your audience’s energy and attention (like in January or September) increases your chances of success. Ask the right questions before you launch. Clarifying your goals, timing, and preparation windows can reduce stress and lead to better results. Balance business with real life. Personal circumstances—like school holidays, vacations, or burnout—should be factored into your launch calendar. Advance preparation is key. Teresa emphasizes the importance of giving yourself ample lead time so you’re not rushing or launching from a place of pressure. Momentum isn’t just external—it’s internal too. Launching at the right time also means tapping into your own energy, confidence, and readiness.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Have you ever wondered when is the best time to do a launch? Well, unfortunately it's not quite as easy as me giving you a date on the calendar, although. In this episode, I am gonna share with you the two months in the year that are launching sweet spots that...

In this episode of Your Dream Business Podcast, I’m joined by the brilliant Jo Simpson, a financial educator and founder of the Financial Growth Academy. Together, we dive into the essential world of business finance—breaking down key financial terms like revenue, gross profit, and net profit in a way that’s practical and easy to understand. Jo shares her own candid money journey and introduces the Profit First methodology, a revolutionary approach that flips the traditional model by encouraging entrepreneurs to pay themselves first. We also explore how to turn business income into personal wealth, manage costs strategically, and plan for long-term financial success. If you're ready to take control of your numbers and build a more profitable, sustainable business, this episode is packed with insight and encouragement. KEY TAKEAWAYS COVERED IN THE PODCAST Knowing your numbers builds business confidence. – Understanding financial terms like revenue, gross profit, and net profit is essential for making smart business decisions. Profit First helps you pay yourself first. – Jo explains how this method ensures your business supports your life—not the other way around. Strategic expense management protects your bottom line. – Learn how to manage business costs wisely and plan for growth with retained profit. Personal wealth starts with business discipline. – Discover how to convert your business income into lasting personal wealth and financial freedom. Money mindset matters. – Jo opens up about the emotional impact of finances and how reframing your approach can empower better choices.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   Connect with Jo on Website, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, ora...