In this episode I sit down with serial entrepreneur and internationally recognized wealth & business coach Jessica Crane to uncover the secrets behind building a thriving evergreen online business. 

Jessica walks us through how she launched her successful venture from day one—capitalizing on ads and a strategic funnel design. They dive deep into why investing in yourself matters, how to measure and iterate based on market feedback, and how personal adversity and work–family balance shaped Jessica’s approach. Plus, we explore a critical long-term vision: building generational wealth.

If you're creating a course, membership, or online coaching business—or simply want to make your offering more sustainable and resilient—this episode is packed with actionable frameworks and uplifting wisdom.

 

Key Takeaways from the Episode

1. Evergreen Funnels Create Sustainable Growth
   By designing a funnel that consistently attracts and converts, Jessica built a business that doesn’t rely on periodic launches—helping her scale predictably and focus on long-term results.


2. Ads Accelerate Traction and Visibility
   Strategically placed Facebook ads played a pivotal role in generating awareness and early wins—underlining how paid efforts, when aligned with a funnel, can drive sustainable growth.


3. Measure, Test, Iterate
   Jessica emphasizes that the market’s response is your best teacher. By monitoring performance and adjusting based on real-world data, you optimize your funnel and campaigns for continuous improvement.


4. Resilience Turns Setbacks into Strategy
   Drawing on personal adversity and work–life complexity, Jessica champions resilience—and how a grounded mindset becomes a strategic asset when building a business that lasts.


5. Think Beyond You—Build Generational Wealth
   This episode goes beyond tactics: Jessica underscores the importance of creating systems and outcomes that empower not just yourself, but future generations. 


6. Balance: The Long Game
   Even amid business momentum, Jessica stresses the importance of family and personal well‑being—reminding us that balance isn't optional; it's scalable.

 

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.

 

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Jessice on she_eo_collective Instagram, jessicacranesiss Instagram, Linkedin, Website

Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

 

Transcript

Teresa: Can you create an online business and take it evergreen from day one and make money? Well, this wasn't something that I thought was possible until I met today's guest, Jessica Crane. In today's episode, Jessica is talking me through how she took her online business Evergreen from day one and started making money.

I dig into all of the various bits of the funnel and how it works for her and how it's still working to this day.

Hello and welcome back to another episode of the Your Dream Business Podcast. This week we are talking evergreen.

Now, this isn't something you hear me talking about a lot because obviously a lot of what I talk about is using launching, and most of those launches are live, and I am actually a massive fan of someone learning to live launch first, understanding what's working for their customers, understanding how they show up, what is great, what isn't great, and then once you've learned, then we can take it into evergreen.

However, today's guest literally took a business online and immediately went evergreen and made it a success. Today I'm talking to the [00:02:00 ] very lovely Jessica Crane. Jessica is a serial entrepreneur, internationally recognized wealth and business coach, and is the founder of the SheEO Collective, a community built to empower SheEO's to build, lead, and conquer.

She has a seven figure business and she helps SheEOs create generational wealth by embracing the power of choice and voice. After overcoming personal adversity, she built her empire by combining the grit to overcome challenges and the glam to celebrate success. We have such a lovely conversation.

Basically, Jessica's life turned a bit of a corner and through personal circumstance meant her business had to change, and she basically started evergreen from day one,. And you know me, you know, I like to ask all the questions and I like to get really deep and in on, okay, what is it that we're doing here?

How do we do it? And we talk about how she uses ads and, and basically. [00:03:00 ] Through ad spend is then converting people into her funnel, which is then converting them to customers. So we talk through what that is. Then we have a general conversation about investing in yourself and investing in your business and what that looks like and why people might be a little bit intimidated to do that.

But it's a really good conversation. There's lots for you to take away from it. And like I said, evergreen isn't something that I always talk about, so this was as interesting for me as I think it will be for you guys. Without further ado, here is the lovely Jessica. Jessica, welcome to the podcast.

Jessica: Amazing. Thanks', Teresa. Thank you for having me. Really excited for this conversation today.

Teresa: Me too. We met for the first time. In fact, I need to share how we met. 'cause it kind of was funny. So I was talking about the fact and I had to talk generally about the fact that I'm terrible at networking. I really don't like it.

And I had gone to an event to the big fest, Doon, and I had got this dress that I'd asked to be fixed 'cause the zip had broke on it. And they said [00:04:00 ] they'd fixed it. It was my lovely mother-in-law and she said she'd fixed it. And I thought she was gonna sew the zip up so I could just like pull it on over my head.

Anyway, this is meaning something people, in case you're like, what are you talking about? Anyway, I put the dress on in the morning and the flipping zip broke, so I managed to get it fixed, except I couldn't zip the dress up. So I then had to leave my room with my dress unzip 'cause it was a zip at the back. And I just found this very lovely woman who happened to be sat down and I just said, is there any chance, weirdly you could sit my dress up?

And that's how we met. So

Jessica: I was helping girls, right? Like.

Teresa: Exactly.

Jessica: And I'd been there. So I went to an event where I was getting this award had this tight Balmain dress on and I had to do exactly the same. I had to go find somebody to zip my dress up.

Teresa: Brilliant. Brilliant, brilliant. Like, you know, you're gonna get on from that point.

And when someone goes, of course as if you dress, dress up, don't look at you like you are actually insane. But it was awesome. So we got to meet and we got to chat and hang out and we [00:05:00 ] knew some people, which is brilliant, but. The reason I wanted, or there's lots of reasons I want you on the podcast, but one of the ones is because we're gonna talk about Evergreen and I want people to understand, I don't normally do the whole tell us how you got started and things, but you started with Evergreen, which most people can't do.

So just take me back to the beginning as to how you came into the online space and then why you decided that option, which might have seemed like an easy option, but it kind of isn't.

Jessica: Yeah, absolutely. So I had a face-to-face consulting busine