In this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy.

From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you’ll learn why weekends might just be your secret email weapon.

Jay also gives an inside look at his innovative Guru Conference and how he’s revolutionizing the way we experience virtual summits—with humor, star power, and unforgettable value.

Whether you’re new to email marketing or looking to level up, this conversation is packed with expert insights you won’t want to miss.

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• Subject lines are everything. Jay explains how great subject lines are the #1 way to increase open rates—and shares real-world examples that work.

• AI can make your emails smarter. From optimizing send times to refining content, AI tools are changing the way we approach email strategy.

• Don’t underestimate weekend sends. Contrary to common myths, emails sent on Saturdays and Sundays often perform better—especially with the right audience.

• Automation isn’t optional—it’s essential. Jay breaks down how automated email flows save time, re-engage cold leads, and drive long-term results.

• Your CTA buttons matter more than you think. Personalized and benefit-driven call-to-actions get more clicks. Jay shares what to say (and what to avoid).

• Email is still king—when done right. Relevancy, frequency, and personality are key to building lasting connections through your list.

 

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.

 

Connect with Jay Schwedelson on Website, Linkedin, Instagram

Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

 

Transcript

Teresa: We all know that we should be sending emails, but how do you maximize the emails that you're actually sending? Should you be putting emojis in the subject line? What day is really good for getting people to open and read your emails? And how can you use AI to write your emails today I am interviewing.

The amazingly smart and super funny, Jay Shri, and he's sharing all this one is not to be missed. Welcome to the Your Dream Business podcast. I'm your host, Teresa Heath, wearing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.

I am so excited to guide you on the journey of creating a business and life that you not. Perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you [00:01:00 ] focused, motivated, and are going to stop you from getting in your own way.

So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back. To another episode of the Your Dream Business Podcast. As always, I'm your host who, Heath Waring. And this week I have a great, great guest for you. I am smiling even just doing this intro because I've just been watching the video 'cause you'll know if you've listened to this podcast a while.

If you're new, welcome. I'm super, super glad you are here. I. Record, obviously I batch record the interviews and when I go to do the intros, I sometimes have to just go back and flick through the video and go yeah, remind myself again about some of the things we said and just check my notes and genuinely just even see the beginning of this interview making me smile and laugh.

'cause I. Fricking love this guy. Today I'm [00:02:00 ] interviewing the Amazing Jayton. Now I don't even think I've said it right this time. You will hear how I try and say it to him on the actual interview. He is well just fricking awesome for one, but two. An amazing marketer, right? Like, you know, that I geek out on, well, if you, if you're new, I'm just sharing, I geek out on all marketing, all funnels, all online stuff like numbers, stats, facts.

Like, I love it. Like my brain goes into overdrive when it's like, oh, that's clever. Oh, that's really cool marketing. I like what they did there. And Jay is like the best person to know about this stuff because he. Has got so much knowledge. He's so smart. He's very self-deprecating by the way, and you'll see this, like he often will, you know, say things that makes it like he knows nothing.

He knows. So much stuff. So Jay is actually the founder of a few different things. [00:03:00 ] So he has an agency that helps people with marketing, a big agency. He's also the founder of subject line.com, which basically if you need help coming up with a subject line, or sorry, I. Let me rephrase that. If you want to check your subject line, then basically you can put it in subject line.com and it'll tell you whether it's a good subject line or not.

And he is the founder of Guru Media, which basically is an events company and he does online events. So he does the guru conference, he did event testing, and he gets like. 30,000 people to these events. It's insane, literally insane. And the online events are like no online event I have ever, ever been to or witnessed.

It's wild. The stuff they did, like they had live Sky day divers answering questions at event testing, like it was crazy. He's also very funny. And I just loved talking to him. I was actually on his podcast Do this, not that a few weeks back. So if you haven't listened to that, [00:04:00 ] please go and take a listen to his.

It's a real short podcast. Gives you really kind of practical, strategic, tactical stuff like mine does. But he manages to say it a lot quicker than I do. Uh, so his is short of the mine, but you are gonna come away with so many hints and tips and tactics that you can use like. Should you be putting an emoji in your subject line?

What days are best to send emails? This is so practical and things that you can take away today and do in your business today with no cost, and it's fun. We have so much fun. Honestly, I love this guy. He's awesome and you are gonna love him too. So without further ado, here's the awesome Jay. Welcome to the podcast, Jay Delson.

Have I said it right? Did I? You rushed it. Are you, are you sure? I, not even kidding. I have been practicing. Okay. Like this afternoon I got everything off my to-do list and went, this is all I can do. So I went and Googled God and I went God to LinkedIn, God. And I thought you would at least have the voice thing on your [00:05:00 ] LinkedIn.

Jay: Oh, I should do that. I should do that. You should. I should do that.

Teresa: Because it's not an easy name.

Jay: Listen, my name

Teresa: I, and that's coming from someone has a big name as well.

Jay: I just learned how to spell my last name like a week ago, so you know, it's not easy.

Teresa: That does not surprise me. Like it's hard. Anyway, Jay, welcome to the podcast.

Jay: Thanks for having me. It's an honor to be here.

Teresa: I am excited because I was saying to you before we got on that I am, and they'll know this, the listeners who listen regularly, I'm an all like geek, right? Numbers, facts, stats, like I love it all and. Do you know what? I just worked out that I wasn't on your personal email list.

I've been on the guru email list. Right. Okay. And I recommend it to everyone because it's one of the only emails. Now