In this episode of Your Dream Business Podcast, host Teresa Heath-Wareing explores one of the most common (and often overlooked) questions in entrepreneurship: When is the right time to launch?

Teresa dives into the strategy behind launch timing and walks you through three essential questions to ask before putting your product or service out into the world. From understanding your audience’s seasonal behavior to factoring in your own personal schedule, she shares practical advice and personal stories to help you launch with confidence and clarity.

You’ll also discover why September and January are two of the best times of year to go live—and how to make the most of these natural momentum points.

If you’re planning your next launch or just want to avoid overwhelm and guesswork, this episode offers clear, actionable guidance to help you get it right.

 

KEY TAKEAWAYS COVERED IN THE PODCAST

• Strategic timing sets the tone for your launch.
  
  
  
  •  Teresa explains why aligning your launch with your audience’s energy and attention (like in January or September) increases your chances of success.
  
  
  
  
  

• Ask the right questions before you launch.
  
  
  
  • Clarifying your goals, timing, and preparation windows can reduce stress and lead to better results.
  
  
  
  
  

• Balance business with real life.
  
  
  
  • Personal circumstances—like school holidays, vacations, or burnout—should be factored into your launch calendar.
  
  
  
  
  

• Advance preparation is key.
  
  
  
  • Teresa emphasizes the importance of giving yourself ample lead time so you’re not rushing or launching from a place of pressure.
  
  
  
  
  

• Momentum isn’t just external—it’s internal too.
  
  
  
  • Launching at the right time also means tapping into your own energy, confidence, and readiness.
  
  
  
  
  

 

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.

Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

 

Transcript

Have you ever wondered when is the best time to do a launch? Well, unfortunately it's not quite as easy as me giving you a date on the calendar, although. In this episode, I am gonna share with you the two months in the year that are launching sweet spots that seem to work for pretty much everybody. But I'm also gonna share with you the three questions that you need to ask yourself in order to maximize your launch.

Welcome to the Your Dream Business Podcast. I'm your host Teresa Heath Wareing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in.

In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and [00:01:00 ] strategies that keep you focused, motivated. And gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place.

Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? I hope you are good. And a voice message sent to me earlier today from one of my one-to-one clients. As you well know if you've been in my world a while, I'm a big talker, so I don't like typing, so when I work one-to-one with people, we tend to use Voxer and therefore I can do like a back and forth, which is so much easier.

Anyway, I digress. I had this lovely voice message that said that she was talking to someone else, she's over in the States, and that they were talking about my podcast and how much they liked it and how it was really practical and it gave them good stuff. And then when I was at Atomicon I had a really lovely lady come up to me and basically show me that she was listening to an episode of the podcast, which was awesome.

And I just wanted to say that first off, [00:02:00 ] thank you. I massively appreciate you listening. And obviously I've done a lot of episodes. This is like 410, I think I'm on recording this one, and I'd like to ask a favor, would you be so kind as to do one of two things, or if you're feeling extra, extra kind, you might wanna do both?

The first thing is, could you possibly share this on your social media and tag me in and I will share it because it really helps for. People to obviously see what you're listening to. Hopefully encourage some other people to listen to the podcast too. Obviously. From a business point of view, the podcast is my biggest expense.

And actually there isn't a return that you can see. There is absolutely a return, but as in there's not an ROI on it. I can't go, okay, it costs me this much, but it makes me this much. 'cause it doesn't, it just costs me money, but I love it and this is my way that I can help so many people By giving you really kind of inspirational [00:03:00 ] interviews and I've got a great one next week. I'm so excited. He's amazing, but also very practical, strategic and tactical solos. And like I said, it just would really, really help if A, you would share on your social media and tag me in. I'd absolutely love that you'd make my world. And B, if you haven't already, if you could go and give me a review wherever you are listening to this again.

That would be such a massive, massive benefit to me and the podcast, and I would appreciate you so very greatly. Okay, let's get on with today's episode. Today we're gonna be talking about when should you launch, and I've got a few questions that I'm gonna be going through that you need to ask yourself before you decide to do your next launch.

Now, one thing I wanna caveat before I get started is people work in different ways now I. I'm one of these people that I like to plan. I'm not always brilliant at it, but I do like to plan. We have a plan in for pretty much the rest, not even pretty much. In fact, we have a plan in for the [00:04:00 ] rest of the year.

I know when we're launching, I know what we're doing. I know what workshops we're doing when, and then come towards the end of this year, I will do the plan for next year. And. I really enjoy knowing what is coming up and planning my time accordingly. As you know, and I've talked about it before, and in fact we'll link to the show notes, the amazing Louise Miller is my productivity mentor.

I don't like calling her a productivity mentor. I like calling her a productivity coach. She doesn't like me calling her a productivity coach, but basically she helps me stay productive and she's amazing. So she's able to then look at my plan coming up and we are able to make sure I've got everything in place.

The reason I tell you this is because not everyone's like that. So I am gonna give you some questions to ask yourself about when you should launch. I'm obviously gonna give you some advice, I'm gonna give you some thoughts, but at the end of the day, and I'm so flipping passionate about this, it's your business.

You get to decide, and that's [00:05:00 ] really, really important. So I will give you all the support advice. Tactics I can, but if it doesn't work for you, don't try and force it. Don't try and make it work for you. Find out what works for you. Some people work really well last minute. Now I'm gonna argue against why I want us to be a little bit last minute, little bit less last minute I should say.

However, some people just work better like that. They work better off the cuff, they're more creative. They do things fast like, and if that is you, then obviously keep that in mind. As we go through these kind of questions, I want you to ask yourself and. Like I said, it's your business, you work in a way that is only unique to you, and my job is to empower you to find the best way for you to work.

And that honestly is my job with anyone. I work with anyone that's in the Grow Launch Sale program, my job is to find out what they need and what is important to them. In order to then create the launch that works with them. Okay, that being said, I've got that off the table. I've hopefully empowered you enough [00:06:00 ] to take what you need