In this very short episode, I’m pulling back the curtain on something new and exciting  I’m launching my YouTube channel!

I share why now felt like the right time to add YouTube into my content strategy, what’s been holding me back until now, and how I’m approaching it differently this time. You’ll also get a sneak peek at the types of videos I’ll be creating from launch strategies and list-building to mindset and behind-the-scenes business insights.

 

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Transcript

Hello, and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing. If this is the first episode you've ever stumbled across, I'm gonna say this probably isn't the one you want to listen to because this episode is gonna be a little bit different, only because there was never an intention to have an episode that doesn't make sense.

I wasn't meant to be doing this episode. There was meant to be something else in its place, and I had to do something last minute. Also to make things, I guess different. I was gonna say worse, but maybe not worse, is that my editor isn't around, so I am having to just literally record this live and this is pretty much going up as I'm recording it.

The other thing that's making this a little bit unusual or a little bit different is, I don't know whether you follow me on Instagram, but if you do, you might have seen that I now have a puppy a as I record this, she is a 10 week old golden retriever and she's currently in her pen [00:01:00 ] thing, playpen crate thing next to me and potentially is gonna make some noise as I am recording this and I already has made some noise, so this probably, like I said, if you are brand new to the podcast, this is probably not the best episode.

I would go back and like listen to any of the others. This one probably isn't gonna be as polished. So why wasn't I planning on doing an episode this week? I have done 426. This is 426 episodes of the podcast. So why was I not having one this week? Well, I was, but it wasn't meant to be as it is. Let me explain. I have decided that I am going to be starting YouTube.

If you are a long-term listener, you will know that I have said this for a little while and it's taken its sweet time to get started. But I wanted to just briefly talk about today why I am gonna start YouTube, what's been holding me back and, and what is going to be coming on the channel. And the reason there [00:02:00 ] wasn't meant to be this episode here today is because we were meant to have gone live this week.

This is entirely my fault. There's no one else I can blame it on. I would love it to, but I just haven't quite got as ahead as I needed to be because we're going to be opening the channel or starting the channel with about four videos. I've recorded, and I'm currently having edited three videos that are actually previous episodes of the podcast, but they're some of my most popular episodes and they are episodes that I felt would work really nicely with YouTube and maybe with a little bit of visuals to go alongside it.

So a few things on screen when I'm mentioning figures and that sort of stuff. So I've recorded these three episodes and I have another episode that was meant to be ready and isn't ready, which again, I need to record so that we can start getting ahead and then obviously I'm gonna get really ahead, but.

There was lots of things. This is a whole new process, which [00:03:00 ] is funny 'cause I thought it wouldn't be that much of a bigger process and it's completely different. How you put a podcast out and how you put YouTube out are two very different things. So me and the team are having to kind of get our head around that.

We're also having to get our head around. The fact of editing is completely different. The type of editing I want, the setup I've got. And actually some of the stuff that I had planned to do for the launch, we are not doing. So for instance, I have now two cameras and I wanted a two camera thing, but I'm not happy with how that looks.

And basically you would've heard me talk about Louise Miller, who I work with, who keeps me accountable and keeps me focused and on plan. She kind of basically said, I think you're making excuses, but in the nicest possible way. And I agreed. 'cause I'd been putting it off for quite some time, for lots of reasons.

And obviously what I hadn't quite got to grips with is that I was self-sabotaging. I was effectively going, I can't do this because of this. I need the [00:04:00 ] second camera. I then decided I need to change the color of my wall. I didn't, but I, I just decided all of these various things and they were holding me back.

And I guess the truth is, if I really kind of. Dig down into why I was nervous to start the YouTube channel is what if no one watches? What if I create this new thing? The creating the podcast was big. Now, sorry. What I should have said straight off the bat is we're not stopping the podcast. I'll explain how it's gonna work in a minute, but we, we'd created the podcast.

We've done the podcast for such a long time, and it does really good things for my business. What if we create this next beast of YouTube? And it doesn't pay off. Or more embarrassingly, what if no one watches that would be like devastating. And the whole reason we are moving to YouTube or we are doing YouTube is because it's searchable and podcasts are not searchable.

So for instance, if I was to create a video that was three things to help your [00:05:00 ] conversions on a webinar as a podcast, that wouldn't work as a search. No one could search and find that podcast episode. However, as a YouTube video, they could. So for me, this feels like a really good move, but it doesn't mean it's not a scary move.

So that's why it's taken a bit of time. That's why it hasn't quite come out as soon as I would've liked. And maybe I've been holding it back a bit. I promise this is not me holding it back another week. It is coming next week. So what, what is happening. As of next week, we are now going to be putting videos on YouTube.

Now you think to yourself, isn't it just as easy as like just turning on the camera when you record a podcast? Not so much. YouTube is a different beast. I have to be a bit more structured. I have to understand where I'm taking the thing. Whereas sometimes on the podcast we literally just, no. I literally just chat.

That sounds very unprofessional, but like sometimes I will let the conversation just evolve and I end up going down rabbit holes and things, whereas that's not gonna be as as well. Maybe I shouldn't do that as [00:06:00 ] much generally, but definitely on YouTube we're going to have less interviews. There will still be an occasional interview and that's when it's someone really cool that I wanna interview.

Other than that, I won't be doing interviews because again, I really want, the whole point of this is to give really strategic, like key advice and key tips and strategy on how to do these things. That is where I'm leaning really fully into. Whereas at previous points of the podcast, we did a lot more mindset and various things.

That is now not gonna be the case. It's going to be much more if you have an online business. There is gonna be some mindset stuff in there. 'cause I can not, 'cause I'm a certified coach and it does come into play sometimes, but it's really going to be okay. This is what goes on a landing page. This is how you do a workbook for a webinar.

This is how you get more people to turn up live to your bootcamp. This is what these things that I did worked for [00:07:00 ] me. That's how it's going to be. And you're gonna see my face on YouTube, which kind of terrifies me, but let's go with that. Okay? So that's what's coming. That's the changes. Like I said, this is a very brief episode because it shouldn't have been this kind of episode.

It should have been a video. You will still get to listen on the podcast. You'll turn up next Monday and there'll be another episode and it might sound a little bit different. The structure might be slightly different, but it should be hopefully what you've come to know and love. And if you like YouTube, then great.

You can now find me over there. I personally watch a lot of stuff on YouTube, so that again, was another consideration. The other thing I just wanted to do really quickly while I'm on this episode and while it's a bit of a funny one, is I want to let you know about a couple of events that I'm speaking at coming up and we will make sure we link