In this episode of the Your Dream Business Podcast, I dive into why some business launches don’t go as planned. I talk about what it means to go all-in during a launch, stressing how important it is to fully commit to every part of the process. I share my own experiences, talking about the importance of taking action, being bold, and learning from each launch. This episode is packed with motivation and practical tips for course creators, membership site owners, and coaches who want to level up their launch game. With a mix of personal stories and useful advice, I encourage listeners to rethink their launch strategies and push past their comfort zones for better results.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Commitment is Key: Fully committing to every step of your launch process, from planning to execution, is essential for success. Going “all out” means giving it your best shot, even when it feels challenging.

• Embrace Action & Learn from Every Launch: Taking action, even if things don’t go perfectly, is crucial. Every launch provides valuable lessons that help you improve and grow for the next one.

• Step Outside Your Comfort Zone: To see bigger results, you’ve got to push past your usual limits. Reflect on your strategies, be brave, and take risks—this is where real growth happens.

 

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.

 

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

 

Transcript

What is the real reason your last launch didn't give you the results you were hoping for, and could that reason be something to do with you today? I am challenging a. Reason why people don't play all out in their launches and how it's stopping them from the success that they're really looking for.

Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly.

Lines with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.

So if you're a [00:01:00 ] course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back. To another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Waring. So every episode I vaguely plan out and I say vaguely 'cause I do a lot of these.

Like I plan the rough things I'm gonna say, and then I go into the episode and I talk. I don't ever script it. God, it would be awful if I scripted it. However, I'm really struggling with the theme that I wanna get across today and the conversation I wanna get across today. And I know my starting point and I'm not sure where this is gonna go, so please bear with me if this is your first episode.

I apologize. I mean, it could be brilliant for all I know, but this is the problem. I don't know how this is going to go. What I want to cover today is basically a theme that I see all the time with launches, and it's something that I have done myself a number of times, which is why I think it's so important that we talk about it.[00:02:00 ]

It's this thing of playing all. One of the things that I teach and how I work is, and I joke all the time, do as I do, no, do as I say, not as I do, because I am teaching people and helping people to do the best possible launch they can do. I am giving you all the moving parts. I'm showing you all the things that work.

I'm guiding you in the way to create your launch that is going to give you a really great successful launch. And there are many moving parts. Let's not pretend this is a simple, easy, hardly any work process. 'cause this is not the case. And if you listen back to my episode a few weeks back, that was about, I can't even remember what the title was now, but basically it was about the, successful, big, massive launches and how they are so big and the secrets behind them. So that was like two or three episodes back. We'll link it in the show notes. When I teach launching, obviously that's, you know, when you want a big launch that those are the things you've gotta do. You've [00:03:00 ] gotta play all out, you've gotta show up, you've gotta do the bitch, you've gotta.

Do all the crazy things that we do in a launch, and what I see so often is people who say they know launching. There's two things here really that I wanna cover. People who say they know launching, and yet when I look at their launch, they're not doing half the things they should be doing. So either we have an idea of what we think we know about launching and you don't. And obviously this is my zone of genius. This is what I geek out on. This is what I look at research, teach, coach, consult on. This is what I do all day every day. So when I say I know launching, I really do know launching. And of course when people say to me, "oh no, I don't need any help 'cause I've got it, I know what I'm doing."

And then I go and look at their sales page and I'm like, well, that is not a good performance sales page. Or I say to them, how many emails are you sending? And that is not like [00:04:00 ] they're not sending the right amount of emails or they haven't got a downsell ready, prepped in, or they haven't, the launch they're doing is a webinar that they haven't hardly prepped and the title's terrible.

Like there could be millions of reasons. And I want you to understand there is no judgment. I'm not coming at this from a judgment point of view. I'm just trying to have a super honest conversation for you to look at you and see if any of this resonates. So this is fascinating to me. So they say to me, I know launching, I know what I'm doing.

I don't need your help. Which is fine. You don't have to have my help. But yet they're not doing it. They're not doing the things. And I can see when I look through someone's launch. Holes that are literally pouring potential customers out the bottom of it. And when they say to me, this was the result in my head, I'm like, well, that makes sense because you didn't do this, or you could have tweaked that, or this could have been better.

That's the one side of it. But the other side, and the thing I really want to bring up with this in terms of going all out from a launching point of view is. Often, and this is what I [00:05:00 ] have done often. We say we're going to go all out. We say we're going to do all the things and we don't. And one of the reasons we don't is because if we play all out and it doesn't work.

Where do we go then? Like whose fault is it then? Because what happens is when you don't play all out, when you don't do all the things I recommend when you don't send the amount of emails I say, or have the follow up or have the sexy title or sell on the webinar in the way I suggest selling. When you don't do those things.

When it doesn't go how you want it to, which is inevitable, you can then say, and like I said, no judgment. I'm sitting here from a place of, I have done this. You can then blame it on the fact that you didn't go all out. And that is so useful because what we don't want to do is actually admit that people didn't [00:06:00 ] buy because either.

We weren't very good at the thing we did or they didn't like it, or, well, whatever the reason, the point is there would have to be another reason. And that reason is inevitably to do with us. Whereas if we say, if we get to the end of the launch and it isn't successful, you could turn around to me and say, oh, but I didn't send those extra emails.

Oh, but I didn't do that thing. Oh, but I didn't, I, the sales page needs improving. This makes sense why it didn't work, and that. Is helping no one as certainly not you. And like I said, I'm not entirely sure where I want this episode to go, but I'm talking to people who have launched before, have tried, have done some things, and they are purposely staying small because that giv